godrej summer training
TRANSCRIPT
Summer Training Project
Godrej & Boyce Manufacturing Co. Ltd
Presented To:
PCTE,Ludhiana
Presented By:
Abhineet Das
MBA 2(A)
94972238133
Godrej Group Profile
• Started in 1897
• 18000 Employees
• 21 Branches
• 4 Overseas Branches
• 13 International Operators
• 16 Industries
Home Appliances
1. WHITE GOODS
2. BROWN GOODS
Air Conditioners • Microwave Ovens
Refrigerators • Washing Machines
The Range
1 in 3 Refrigerators working in India is a Godrej Refrigerator
Godrej Appliance
Milestones
Milestones – Legacy of many Firsts
1958
1987
1st Indian Company to manufacture Refrigerators.
Pioneered PUF (Polyurethane Foam) Technology in India.
1994 First company to sell 10 million
appliances
Milestones – Legacy of many Firsts
• Launches Washing Machines by commissioning a new manufacturing set-up at Shirwal
• State-of-art Manufacturing Plant starts operation at Mohali
1996
• Launches Air Conditioners • Obtains ISO 14001
certification
First Durable Company in India to launch Branded Customer Service - SMARTCARE
1997
2000
Milestones – Legacy of many Firsts
2001
2002
2004
Launches Pentacool Refrigerators with Revolutionary Five Side Cooling.
• Godrej Refrigerator awarded the Super Brand Status.
• Declared No. 1 in Businessworld Consumer Delight Survey.
1st and only Company in India to make its Entire Refrigerator Range Green (100% CFC, HCFC & HFC free).
Milestones – Legacy of many Firsts
2006
2009
2009
Launch of premium Eon range
• Godrej Refrigerator awarded the Super
Brand Status for the second time.
Voted Readers’ Digest Most Trusted
Brand for the 4th consecutive time
Milestones – Legacy of many Firsts
Godrej Appliance – Today
New Technology introductions
Microsteam Technology Convection Control Technology 5 Star refrigerator & AC
range
MISSION
• Enriching Quality of Life Everyday Everywhere
VISION
• Godrej in Every Home & Work Place
Values
Openness & Transparency
Respect/Care & Concern for people
Teamwork Trust
Commitment
Discipline
Learning Organisation
Swot Analysis
STRENGTH
Experience
Long-term customer relationship
WEAKNESS
Product variety is less
Weak distribution of home appliances
OPPORTUNITY
Substantial growth of home appliance industry
THREATS
Competition from companies such as LG, Samsung, Whirlpool.
SWOT
Title
A Study on the most sale-able brand in Home
appliances - A dealer’s perspective
Objectives of the study
1.To study the most preferred brand in home appliance
industry.
2. To study the factors affecting the brand and product
preference in home appliance industry.
Research Methodology
•Research Design: Descriptive
•Data Collection Method: Schedules
•Universe: All the home appliance dealers in the
world.
•Population : All the home appliance dealer in
India.
•Sampling Unit: Home appliance dealers in
Chandigarh, Mohali, Panchkula and Patiala.
•Sample Size: 30
•Sampling Technique: Convenience Sampling
Data analysis and Interpretation
4.1Number Of Dealers Of Various
Brands
4.2 Availability of Products
4.3 Factors considered by Dealers while
selecting a brand
4.4 Maximum Product Display
4.4.1 Refrigerator
4.4.2. Washing Machine
4.4.3 . Air Conditioner
4.4.4. Microwave
4.5 Most Sale-able brand
4.5.1 . Refrigerator
4.5.2. Washing Machine
4.5.3. Air Conditioner
4.5.4 . Microwave
4.6 Effect of Exclusive brand shops
4.7 Ranking on the basis of Customer
Preference4.7.1 . Washing Machine
4.7.2. Refrigerator
4.7.3 . Air Conditioner
4.7.4 . Microwave
4.8 Ranking of brands on the basis of
best price offered4.8.1 . Refrigerator
4.8.2 . Washing Machine
4.8.3 . Air Conditioner
4.8.4 . Microwave
4.9 Satisfaction with promotional
activities of the brands
Results and Findings
• The most sale-able brand in the Home Appliances is LG.
• In the microwave segment IFB is the 2nd most sale-able brand after LG.
• Godrej is doing fine in Washing Machine segment with the dealer’s preference for the brand at 3rd place.
• The dealers are most satisfied with the promotional activities of LG followed by Samsung.
• LG has the maximum exclusive stores which also is a major factor that boosts up its product sale.
Recommendations
• Godrej needs to focus on promotion of their
appliances more seriously.
• We organized an exhibition in the form of BTL
(below the line) activity to promote Godrej’s
Microwave.
Conclusion
• LG is the most preferred brand in the home appliances.
• The reasons for it being the most sale-able and preferred are that it offers the maximum display at the dealers covered under the study.
• LG is ranked the best brand according to dealer’s perspective.
• The factor of utmost importance that the dealers consider while dealing with a particular brand is the brand name followed by sales margin.