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    Godrej Appliances

    PGP STUDENTPGP STUDENTOFOFAsian School of Business Management

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    COMPANY PROFILE

    Founded on 7th May, 1897, Lalbaug, Mumbai

    Founder(s) - Ardeshir Godrej, Pirojsha Godrej

    Headquarters : Mumbai, New Delhi, Chennai, Kolkata

    Chairman : Mr. Adi Godrej

    Products: Chemicals & Commodities, Real Estate,

    Appliances, FMCG

    Website: www.godrej.com

    One of the largest engineering and consumer products company in the country

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    MOTTO OF GODREJ:

    We care the quality of your life.

    VALUES OF GODREJ:-

    Commitment to Quality

    Customer Orientation Dedication & Commitment

    Discipline Honesty & Integrity Learning Organization

    Openness & Transparency Respect/Care & Concern for People

    Teamwork Trust

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    BOARD OF DIRECTORS

    Jamshyd Godrej: Jamshyd Godrej is the Chairman of the Board of Godrej & Boyce Mfg. Co.

    Ltd. He graduated in Mechanical Engineering from Illinois Institute of Technology, USA. He

    is the Chairman of Aspen Institute India.

    Adi Godrej: Adi Godrej is the Chairman of the Godrej Group and several entities that are

    part of one of Indias leading conglomerates. These include Indian companies like Godrej

    Industries, Godrej Consumer Products, Godrej Properties as well as internationalcompanies such as Keyline Brands U.K and Rapidol South Africa.

    Nadir Godrej: Nadir Godrej is the Managing Director of Godrej Industries and Chairman,

    Godrej Agrovet. He is also a Director of numerous firms including Godrej & Boyce, Godrej

    Foods, Godrej Consumer Products and Godrej Sara Lee.

    Other Executive Directors: P. D. Lam, K. A. Palia, V. M. Crishna, A. G. Verma

    Non-executive Directors: A. B. Godrej, N. B. Godrej, K. N. Petigara, B. A.

    Hathikhanavala,F. P. Sarkari, P. P. Shah, A. Ramachandran

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    In 1897 a young man named Ardeshir Godrej gave up law and turned to

    lock-making. Ardeshir went on to make safes and security equipment of

    the highest order, and then stunned the world by creating toilet soap

    from vegetable oil. His brother Pirojsha Godrej carried Ardeshir's dream

    forward, leading Godrej towards becoming a vibrant, multi-business

    enterprise. Pirojsha laid the foundation for the sprawling industrial

    garden township now called Pirojshanagar in the suburbs of Mumbai,

    where the Godrej Group has its headquarters.

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    Godrej India has seen both the post and pre independence days as it

    got established in 1897. It started its business with locks

    manufacturing and at present it a provider of wide variety of servicesin India, like doors, furniture, locks, software development,

    beverages, chocolates, chemicals for industries, home appliances etc.

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    Godrej & Boyce Mfg. Co. Ltd., the holding company of the Godrej Group, started

    its journey with the manufacture of high quality locks in 1897. Today, we have 15

    diverse business divisions offering consumer, office, and industrial products and

    services of the highest quality to every corner of India and across the globe.

    Our Divisions:

    Appliances AV Solutions (Prima) Construc

    Electricals & Electronics Furniture (Interio) Lawkim Motors

    Locks Material Handling Precision Engineering

    Precision Systems Process Equipment Security Solutions

    Storage Solutions Tooling Vending (Prima)

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    REFRIGERATOR A.C WASHINGMACHINE MICROWAVE OVEN DVD PLAYERS

    Frost Free

    Direct Cool

    Split A C

    Window A C

    Fully Automatic

    Semi Automatic

    Convection

    Grill & Combination

    Solo

    Steam

    We continue moving forward. Not just with Refrigerators, also Washing Machines, Air

    Conditioners, Microwave Ovens, DVD Players and Televisions. And more.

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    Godrej Appliances

    Godrej Appliances, one of the largest manufacturers of Home Appliances in India, has

    won the National Energy Conservation Awards 2009 a prestigious award from the

    Ministry of Power , Government of India for its Eco-friendly Refrigerators. The

    Government of India has recognized the eco-friendly technology and manufacturing

    processes as well as the eco-friendly innovation in design adopted by Godrej

    Appliances making it a clear winner for this award.

    Godrej Appliances has also bagged the Consumer Superbrand 2010 Award for its

    Refrigerators. Godrej Refrigerators has been repeatedly awarded Consumer

    Superbrand in its category the first time being in 2004, followed by 2009. Godrej

    Refrigerators have defined the Indian market ever since they were introduced and

    continue to be a leader in the Indian consumer mind space on the strength of

    continuous innovations guided by unparalleled understanding of the Indian Consumer.This also makes Godrej Appliances the only Indian brand in the consumer durables

    space to have won this award.

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    National Energy Conservation Award

    1st Prize- Refrigerators, 2009,Govt. of India, Ministry of Power, BEE

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    Godrej AppliancesGodrej Appliances

    Brand Name, Brand Image, Quality Product, Competitive Price.

    Rigid Advertisement Policy , less Visibility.

    Existing exchange offer can be used on AC and Washing machine

    Heavy Competition, inefficient after sale service.

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    What a common man can interpret

    from the lifecycle of Godrej?

    War is Peace

    Freedom is Slavery

    Ignorance is Strength

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