godrej furniture

8/7/2019 godrej furniture

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SUBMITTED TO: PRESENTED BY:PROF. K.S.PRASAD ALPESH MEVADA

09F02


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The Godrej group, established in 1897, can be divided intotwo major holding companies:

Godrej Industries Ltd.

Godrej & Boyce Mfg. Co. Ltd.

The Group annual sales was approximately US$ 2.6 billionin financial year 09/10.


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INTRODUCTION:INTRODUCTION:

y Godrej Interio is a business unit of Godrej & Boyce Mfg. Co.Ltd. - part of the Godrej Group, one of Indias largestengineering and consumer product groups

y Godrej Interio is Indias largest furniture brand. Frommanufacturing the humble Storwel cupboard 80 years backto being a vibrant, innovative brand with a diverse portfolio

y They offer to customers home and office furniture, alongwith solutions for laboratories, hospitals and healthcareestablishments, education and training institutes,shipyards and navy, auditoriums and stadiums.


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y They are present across India through our 50 exclusiveshowrooms in 18 cities and through 800 dealer outlets.

y Their current market share is 20%

y In total sales : 30% consists of home furniture division and70% office furniture.

y In the home furniture division they have 23% year on yeargrowth in sales

y They are all set to grow at the rate of 30% this year.

y They have opened two retail outlets in Chennai and Noida

recently through franchise mode.

y They currently have three manufacturing plants i.eMumbai, Guwahati and Uttarakhand.

y They are planning to set up plants in all regions.


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Business Profile

y Office Furniture - Desking, Seating, Open Plan OfficeSystems, Computer Furniture and Storages

y Home Furniture - Living, Dining and Bedroom,Kitchen Cabinets.

y Laboratory Furniture, Marine Accommodation,Healthcare Furniture

y Turnkey Interiors, Carpet Tiles, and Mattresses


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Strategy use by companyStrategy use by company

y Compa y as ee pgra i g its productsmore ofteto eepup it consumer tastes andpreference.

y Consume ased usiness

y Innovativeproducty Companymanufacturing ealt ier and less polluting

furniture

y ptimumutilisationof ra materials to conserve

natural resources.y se of ood substitutes to reduce impact on eco-

system. ll our products are 1 natural ood free.


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F

eatures of a green product :

y Easy to disassemble, reconfigure and refurbish forreuse

y High steel content to increase product durability andlifespan

y Maximum use of wood substitutes like particle boards& medium density fibre boards

y Use of recyclable fabricsy Use of low emitting boards and glues

y Use of recycled / recyclable packing material


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Opportunities for companyOpportunities for company

y Increase in market share due to re-branding

y Increasing presence in global markets like Africa, LatinAmerica and Southeast Asia

yIncrease in the number of retail outlets

y Increase in number of manufacturing plants

y Purchasing power of customers

y Growth in sales in Home furniture division

y New products

y New campaigns

y Rise of middle class

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Growth of real estate, tourism and hospitality industry


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utureF

uturey Godrej interio is planning to foray into ready-to-

assemble segment where furniture is purchased inmultiple pieces and require assembly.

y Companys total sales ration is 70:30 should be 50:50 inthree years.

y Company will open new executives stores in all theregion to expand business.

godrej furniture

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