go to social
TRANSCRIPT
Go to SocialThe New Enterprise Social
by
Pablo Peris (Branch Director & Project Manager) [email protected] twitter: @pabloperis
Social Journey
Where do you want to end up?
% of engaged users
Engagement Plan
Without adequate training and communication
Formal launch
Activity begins tospread virally People leave
(no value)Preparing for adoption
Time
PoC
5 Steps1-2 weeks
1-2 weeks1-2 months
Ongoing
Gartner, September 2012
Successful Social
Enterprise is implemented
80% through organisational
culture and 20% through
technology.“
Define
your vision1
Value
Map to
value
2
Prioritisation
Work
socially
3
Use Case Example:
Share market intelligence
DescriptionThe sales team needs to capture and share market intelligence with the rest of
the organisation, often in the form of photos, relating to clients and competitors
(new products, marketing material, points of sale, etc.).
Current situationThe process is overly long and complicated, meaning that not enough marketintelligence is shared. The area of the intranet designed to host this type ofinformation is rarely visited by the rest of users and cannot be accessed frommobile devices.
SolutionTake photos with mobile devices and upload them to Yammer to the ‘marketintelligence’ community in less than 30 seconds.
Advantages• More information about the market and competitors
• Comments and feedback
• Easy to find
• Easy to upload and view information from mobile devices.
Success metrics• # of people who have uploaded information
• # of photos uploaded compared to current number
• # conversations generated within the community
• User surveys
Person responsible & timescale• Sales Director
• Launch on 30 May
Marketing & Sales Department
Drive
success
4
Without a plan…
% of engaged users
Engagement Plan
Without adequate training and communication
Formal launch
Activity begins tospread virally People leave
(no value)Preparing for adoption
Time
PoC
Consiguiendo el éxito
Evaluate
& adapt
5
Usage statistics
Demo
Thanks! [email protected]