go social! presentation

GO SOCIAL!The No Excuses Guide to Going Social for Women Entrepreneurs

By Kendra Tillman, Content Writer & Presentation Adviser for Uncommon Mom Entrepreneurs

Crazy is Good! "Entrepreneurship is persistence & willingness to seem crazy for a long time." ~ Jessica Herrin

http://youtu.be/Oytjk4dztc0

TheSavvyWAHM.com Smart Moms Growing Real Businesses

Where’s your office?Brick & Mortar


Mobile Business


Online


What’s the common denominator?


YET! There’s a DISCONNECT


When there’s a disconnect, EXCUSES disguised as reasons emerge.


I don’t have time



I don’t know what to say

I’ve tried it and it didn’t work for me



Is this really going to benefit MY business?


I don’t get it. How does it fit with what I already have online?


How do I fight through the resistance to do what I’ve always done?


How do I find people?

Go Social! Know your client’s story Learn the platforms you will use to

connect with them Create content that speaks their

language


What is our ultimate goal online?

Influence ActionSalesSign upsContactsReferrals


What produces Action?Know your client’s story



Trust

Marketing becomes Storytelling


Less $ Marketing


Strategic Purposeful Targeted Visibility breeds Credibility


Learning your client’s story

Get a picture of your ideal client


Write their story


Reflect their story back to them


Watch them online What platforms are they on?

Facebook Twitter LinkedIn Read blogs Forums Communities


Your Profile aka Your Story


Who are you? What problem do you solve? Why should I care?

Sample profile (Twitter)


Sample profile (Facebook)


Monitor engagement


Set goalsTrack progress


Once you know her story…


Create Attention-Grabbing Content

20 QUESTION

S

1. What do you want clients to know in between the times they meet with you?

2. What do you get asked all the time?

3. What is your client coming to you to learn?

4. What can clients do to think and act more strategically?

5. What mistakes do you see people making all the time?

Get your free report of 20 questions on my website


Exercise


Based on the content, describe the ideal client’s story

Deliver content in a way that differentiates you.


How does your client consume content?


Summary Uncovering your client’s story gives you

a competitive advantage in every way. Finding the right platforms to connect

with your client makes marketing less intimidating.

Deliver the content in a unique and compelling way that speaks their language.


Closing thoughts For things to grow they need care. Evolve with it. Do what works for your business. Seek out a Social Media “Mentor” in

your industry.


After Today [email protected] Twitter: @TheSavvyWAHM Website: TheSavvyWAHM.com Facebook.com/WAHMSuccessRadio:

“Like” my fan page for “20 Questions to Help You Generate Attention-Grabbing Content.”


go social! presentation

Documents

thesavvywahm website

real businessesive

real businessesget

real businessesreflect

real businesseshowdoes

real businessessummary

real businesseswhats

real businesseswhentheres