Social media is now the top internet activity. It even beats email!

42% !!

use multiple social networks

74% !!

of online adults use a social networking site

Average daily time per user spent on social media

small businesses use social media to drive growth

say they’ve gained new customers by using social media

3/5

8/10

Strategy Execution

Strategy

Who are you?

Strategy

Who are you?

Strategy

Who/where is your audience?

Strategy

Who/where is your audience?

What are you trying to do?

Who are you?

Who are you?

?

Strategy

Who is your audience? Where are they?

Strategy

1 billion monthly active users

1 billion users 359 million active

550 million users 215 million active

1.15 billion users

20 million monthly active users

150 million monthly active users

Strategy

Strategy

What do you want from social media?

Strategy

Strategy

Make connections

Strategy

Strategy

timeliness relevance

humor

simplicity

shareability

Strategy

To pay, or not to pay?

Execution

Execution

Content sourcing

Execution

Internal

-Use your team's knowledge -Builds thought leadership -Drive web traffic

Execution

External-Not about you! -Automation saves time -Wider variety of expertise

Execution

Build your audience

Execution

Build your audience

Execution

Build your audience

Execution

Choose the right tool for the job.

Execution

Measure it!

What time worked? How many people did you engage?

What demographics responded?

https://www.facebook.com/CRWconnect https://twitter.com/CRWconnect https://www.linkedin.com/company/crwconnect !http://www.meetup.com/MarketingInnovationSocietyPhilly !https://www.facebook.com/CRWgraphics https://twitter.com/CRWgraphics https://www.linkedin.com/company/crw-graphics !www.facebook.com/conniesricrac www.twitter.com/conniesricrac www.instagram.com/conniesricrac

Execution

Ron Bauman twitter: @ronaldbauman linkedin.com/in/ronaldbauman/ google+: RonBauman facebook: RON.BAUMAN77 instagram: @TheyCallMeRonBomb

Knight designed by Ola Möller from thenounproject.com Tools designed by Shane Miller from thenounproject.com

One-Finger, Two-Finger, Three-Finger, Four-Finger designed by Jeff Portaro from thenounproject.com