TEAM VEGAR

INTRODUCTION

Traditional media has been transforming. The need for content across multiple platforms has been on the rise. The demand for quality content that is consistent across media is greater than ever. Meet Team Vegar.

We provide a cost effective way to incorporate motion, stills, and social media marketing into one comprehensive production. We problem solve as a team with you to bring you the best quality of work for your needs.

More than ever brands have been using social media to engage with their existing and potential customers. This should not be an after thought. As any other media, social media should be treated as a part of the campaign strategy from the get go to maximize its effectiveness and integration into one brand voice.

HOW

Team Vegar has accumulated over 150 years of experience in this ever evolving industry. We are a tight knit group that works seamlessly together. We collaborate not only with each other, but also with our clients and agencies.

We believe in creating a highly collaborative environment. We believe the best work is always produced when people are allowed to do what they are best at. And we have a lot of fun along the way, so join us.

We have assembled an amazing team so that we can all wear the hats with the best fit, while keeping the focus where it needs to be, namely on creating the best possible content for our clients through single epic multi-platform productions.

Life is short. Work with people you like that do amazing work!

GO RVING 2015 CASE STUDY

We were• 30 people (includes 2 influencers) • 4 motorhomes• 2 dogs• 900 mile road trip

We delivered• 5700 still images• 12 x 2-3 minute videos featuring personal stories of adventure & discovery made possible by having an RV • Footage for 2 x 30 second broadcast spots• 130 images posted to 9OK+ followers for over 46K likes

We also • Roasted 150 s’mores• Saw about 10 million stars • Had a blast

ALL IN 4 DAYS!

THE RICHARDS GROUP AGENCY FEEDBACK

How has the agency/client experience been so far with this project, both in terms of the experience of the shoot as well as the experience with deliverables and working with all the content created?All around great. I think we can credit this to the wonderful people who made up the team. All are just good people to be around, collaborative and open to input/feedback from the agency/client.

In terms of overall reach, and effectiveness, what kind of impact does a project like this have for the brand?The content we secured at this shoot will be used across digital, social, print and broadcast TV - so I think it’s fair to say the reach is significant! The ability to buyout talent and the original music really helped make that possible.

Considering the content and the quality created, would you describe this as a cost efficient production?Absolutely! We obtained a large amount of beautiful content that we are able to use across all platforms.

We posted 130 images to +90k followers and got roughly 46,000 likes. Any chance you would be able to share what kind of results GoRVing has had?To be honest, I don’t think I could add up the number of impressions we’ll get from these assets! Since they will be used on social, digital banner units, a custom print insertion, the microsite itself and ultimately TV – it would be too much to add up.

PHOTO DISTRICT NEWS: Team Vegar Creates A New Breed of Production for Go RVing’s Microsite Launch

The notion of production is changing - moving away from a broadcast-first mentality and focusing more on a holistic content approach – and Team Vegar is on the fore-front of this new way of thinking. It’s not just about content, it’s bigger than that. It’s really about authentic content and authentic ways that this type of material is shared (i.e. Instagram, Twitter, etc.), and this really needs to considered before a production even begins. What Team Vegar has come up with is a production structure that while being new, is still in part familiar to the existing industry.

With social media assets holding increased value in the current media market, Team Vegar incorporates and involves social media content creators (sometimes with less production experience) into a combined stills and motion production structure. It is Team Vegar’s belief that larger, well produced and coherent content marketing shoots can have a greater and longer lasting impact than layering disparate content across multi-platform channels. Team Vegar is thus elevating and contextualizing the social media content created into an existing and effective world of marketing; hence a production structure is being introduced with lower production costs, while increasing production value, by bringing everything under one roof.

THANK YOU

We look forward to joining you on your next adventure!

Vegar Abelsnes (646) 645 5026 www.vegarabelsnes.com

Doug Truppe Represents (212) 685 1223 doug@dougtruppe.com