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GO * PLGO * PLAAY * EY * EAAT * SLEEPT * SLEEP

GO * PLAY * EAT * SLEEP


INTRODUCTIONJustEssentials is DutchKid’s private label product portfolio. The brand is supported with a comprehensive Graphic Design Guidelines manual, detailing all communications, including packaging, POS materials and logo applications etc.

BRANDSTATEMENTCarefully selected by expert parents, JustEssentials are designed with practical, everyday needs of both baby and parent in mind. JustEssentials products are made of the highest quality materials.

Whether on the go, asleep, during play time or meal time, JustEssentials come in handy and make you and your baby feel happy and comfortable. JustEssentials believes in pragmatic solutions and constantly searches for novel ideas and materials from all over the world, to deal with everyday circumstances.

BRANDESSENCE OF JUSTESSENTIALS The JustEssentials’ tagline (essence) “GO – PLAY – EAT – SLEEP” refers to the product portfolio, which consists of practical baby products, ranging from nursing accessories, to fashion and baby care products. The line also includes a limited range of funky functional furniture items.

Products that come in handy when you are on the go, playing with your baby, feeding your child, or ensuring that it has a comfortableand safe sleeping environment.


BODYNURSINGPILLOW


BODYNURSINGPILLOW

Mums spend up to 1,000 hours feeding their baby! Research suggests that using a nursing pillow can assist with positioning of the baby, allowing for a correct “latch on”. By using a pillow you can prevent problems with the early stages of feeding and make it a more enjoyable and comfortable experience for both mother and baby.

The JustEssentials Body and Nursing Pillow stands out not only for its unique selection of colorful prints, but also for its well-designed shape and filling, providing mother with a comfortable feeding support. The horse-shoe shaped pillow hugs around the waist, whilst providing a firm pillow for baby to rest on.

Many mums really love the dual-use of the JustEssentials Body and Nursing Pillow as a nursing aid, and a sleeping support throughout the pregnancy.


BODYNURSINGPILLOW

Uses• Breast feeding and bottle feeding support• Pre-natal back and/or between knees support for mother (or as a wedge to support your mum’s tummy)

Benefits• Proper positioning enhances digestion• Proper positioning reduces reflux• U-shaped design holds baby securely in place• Removable cover for easy cleaning• Provides support during feeding, thus preventing muscle ache• Provides a very firm pillow for the baby to rest on• Pillow is specially curved and remains in shape• Anti-allergic• Anti-bacterial• Free of smells and germs

Material• Fibre-insulated inner Pillow Cover - 100% cotton• Outer Pillow Cover - 100% cotton• Fiber Filled (Hollow Siliconized Polyester Virgin Fiber) for exceptional comfort

Care Instructions• Use cold/cool water only• Use gentle soap• Pillow cover is machine washable (separate from pillow)• Do not use fabric softener• Do not place in dryer• Do not iron

Size• 170x23 cm

Color Options• Baby Pink - Candy Pink• Dark Blue - Candy Pink• Dark Blue - Baby Pink

Packaging:• Packaging type: Box• Size of package: 24x52x55 cm • Weight of product: 1600 gram • Weight incl box: 2200 gram

FEEDING PILLOW

BODY & NURSING PILLOW

BODY & NURSING PILLOW

*Note: This product is not a toy.

SKU Code - JE/DUNPBPCPSKU Code - JE/DUNPDBCPSKU Code - JE/DENPDBBP.


NURSINGCOVER


NURSINGCOVER

Nurse discreetly and in style! JustEssentials Nursing Covers are boutique style nursing covers made from high quality cotton fabric that is both light-weight and ‘breathing’. With different designs on either side, this is a definite Mummy-Must-Have.

Protected from staring eyes and all the distractions that come with feeding in public, mum can keep her baby focused on eating instead. Added design benefit is that the nursing cover can double as “Paparazzi Cover” fitting most baby strollers, providing baby with an extra sun shade.

The design has no awkward straps or buckles, just two strips of fabric that tie around the mother’s neck, making it easy adjustable. The JustEssentials Nursing Cover folds up into its own build-in pouch, so that it easily slips in to a diaper bag.


Material• 100% cotton

Care Instructions• Use cold/cool water only• Use gentle soap• Machine washable• Do not bleach• Do not use fabric softener• Do not place in dryer

Size• 95x70 cm

Packaging:• Packaging type: Box- Medium (+ instruction manual)• Size of packaging: 6x14x17.5 cm • Weight of product: 300 gram • Weight incl box: 335 gram

Color Options

NURSINGCOVER

1 Multiflower - Innerfabric Candy pink SKU Code - JE/DENCS0092 Pink/ Red Stripes SKU Code - JE/DENCS0043 White/Black Flower - Innerfabric Grey SKU Code - JE/DENCS003

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BANDANA


BANDANA

Bandanas are not just for gang members anymore. Quite the contrary! It has been a staple in fashion for quite some time. Apart from its pragmatic uses - dabbing away sweat and protecting baby’s head from sun-burn – the JustEssentials Baby Bandana makes a fashion statement.


BANDANA


Care Instructions• Use cold/cool water only• Use gentle soap• Hand wash• Do not bleach• Do not use fabric softener• Do not place in dryer• Do not dry clean• Do not iron

Size• One size

Color Options

1. White with dots combined with dark blue piping SKU Code - JE/DEBBDDBS2. White with dots combined with lime green piping SKU Code - JE/DEBBDLGS3. White with dots combined with baby pink piping SKU Code - JE/DEBBDBPS4. White with dots combined with candy pink piping SKU Code - JE/DEBBDCPS5. White with dots combined with baby blue piping SKU Code - JE/DEBBDBBS6. White with dots combined with red piping SKU Code - JE/DEBBDDRS

Packaging:• Packaging type: Box - small• Size of product: 13x15x20 cm• Size of packaging: 3.5x14x17 cm • Weight of product: 24 gram • Weight incl box: 55 gram

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BATHTOYS


Exploring water and bubbles not only stimulates your baby’s senses of touching and feeling but also develops fine motor skills of hand eye co-ordination and helps your child use their hands effectively. With JustEssentials Bath Toys you can be assured your child will be entertained during many bathing sessions, whilst encouraging them to use their imagination in a fun environment.

BATHTOYS


BATHTOYS

Material• Plastic

Care Instructions• Easy to clean with water and soap

Design Options• Country animals • Sea animals

Packaging:• Packaging type: Box- corner window

• Size of product: Country animals Ladybug: 4x6x7 cm Kangaroo: 6x6x7 cm Camel: 5x5x8 cm Squirrel: 6.5x5x7.5 cm Panda: 3.5x5x7 cm

Sea animals Seahorse: 7.5x4x6 cm Blowfish: 4.5x5x6.5 cm Whale: 4.5x5.5x8 cm Crab: 3.5x7.5x5.5 cm Turtle: 4x7x8.5 cm

• Weight incl box: 130 gram • Size of Packaging: 23x9x6 cm

SKU Code - JE/KWSQ-ANSKU Code - JE/KWSQ-SE


WALLART


WALLART

JustEssentials WallArt is an easy and quick solution for decorating the walls of the baby’s nursery. Application of the stickers on a clean and smooth surface is easy, and WallArt can also be removed again without leaving a trace. The wall stickers are made of a high-quality adhesive sign vinyl and masking film, which ensures that once they are applied on the wall surface, they will stay perfectly in place.

The wide-range of JustEssentials WallArt designs give each aspiring parent/artist the freedom to make the Nursery into a very special, uniquely custom-designed sanctuary for little people.

JustEssentials WallArt comes with an easy to follow manual and a handy applicator, to install stickers “bubble-free”.


Material• RITRAMA Adhesive Vinyl• Masking Film

Packaging:Small triangle box: 65x9 cmLarge triangle box*: 95x9 cmWeight incl. box: Small: 290 gram Large: 381 gramSize per product:

1. Safari*: Tree: 85x85 cm Black Zebra: 50x50 cm White Zebra 70x70 cm

2. Spring*: Tree: 100x100 cm

3. Ladybug Colony*: 88x88 cm4. Birds: 160x150 cm5. Bloom: 140x100 cm6. Cages: Birds 18x8 cm Cages 30x43 cm

7. Kids: 110x20 cm

8. Lil’zoo: Cat: 23x23 cm Elephant: 40x37 cm Giraffes: 42x45 cm Kangaroo: 28x30 cm Lion: 24x30 cm Hippo: 36x20 cm Monkey: 27x27 cm

9. Lovely Dovey: Bird: 55x60 cm Butterfly 48x40 cm

10. Wheelz on Hillz 100x45 cm

11. A day at the Farm 160x28.5 cm

12. Swing 160x120 cm

13. Kite Flyin 215x62 cm

14. Nursery Twinkle Star 60x50 cm

15. Butterfly Dance 200x100 cm

16. Dubai Skyline 280x80 cm

WALLART

SKU Code JE/WG044-SFR-S

SKU Code JE/WG048-SPG-S

SKU Code JE/WG131-LBC-S

SKU Code JE/WG004-BRD-SB

SKU Code JE/WG005-BLM-S

SKU Code JE/WG007-CGS-S

SKU Code JE/WG024KDS-S

SKU Code JE/WG025-LIZ-S

SKU Code JE/WG027LDY-GR

SKU Code JE/WG057-WHZ-S

SKU Code JE/WG057-DAF-GY

SKU Code JE/WG134-SWG-PR

SKU Code JE/WG070-KFN-S

SKU Code JE/WG072-NTS-S

SKU Code JE/WG061-BFD-S

SKU Code JE/AAWASG

*Large triangle box


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HOMEPROOFING


HOMEPROOFING

90% of home accidents can be prevented. Prepare your house and prevent these accidents.JustEssentials is committed to developing a full range of child care products to make your daily life a little easier. Our in-depth line of childproofing products is designed to help you create a more secure home environment for your child.

Note – There is no substitute for proper adult supervision and children should never be left unsupervised under any circumstances.


HOMEPROOFING

Material• Plastic, foam, velcro

Outlet Plugs Outlet Plugs help to prevent children from putting sharp objects and fingers into electrical outlets. Small children are very curious and are tempted to play with anything within their reach. Our Outlet Plugs are white, making them as uninteresting as possible to little ones, while not interfering with decor. By protecting your outlets you decrease the possibility of electrical shock.

Mini & Multi Purpose LatchSuitable for all kinds of furniture and keeps cabinet doors firmly shut.

Fish Door StoppersAvoids fingers from getting pinched by a closing door. It also prevents children from accidentally getting locked in a room. Ideal for use at home or when travelling.

Appliance Latch Easily applicable latch will help you protect your fridge and many other appliances from children.

Angle and Double LocksSpecially designed to keep drawers from opening or closing completely. The Secure-a-Lock is ideal to keep cabinet doors locked.

Corner Protectors Four cushiony, foam Corner Protectors easily adhere to sharp corners. Easy to install, and easy to remove when no longer needed. prevent cuts and scratches from top and bottom of sharp corners.

Items included• 4 Corner protections • 1 Mini purpose latch• 1 Multi purpose latch • 1 Fish door stopper• 1 Angle lock• 1 Adhesive double lock• 1 Secure-a-lock• 25 outlet plugs

Packaging • Packaging type: Outer cover box• Size of packaging: 19.5x7.5x12.5 cm • Weight of product: 267 grams• Weight incl box: 355 grams

SKU Code - SH/32200


SUMMERCOVER


SUMMERCOVER

The Middle East climate is quite unforgiving, especially in those warm summer months. Keeping the car safety seat of baby as cool and comfortable as possible is therefore a must. The JustEssentials Summer Cover is made of terry cloth and will protect the main cover of MaxiCosi Pebble and MaxiCosi CabrioFix car seats from soiling. It can be removed quickly and easily for washing, should you have a baby that is ‘sticky’. The Summer Cover is fully machine-washable and can be tumble dried. The light colour also helps to reflects heat and keeps the seat as comfortable as possible.

The JustEssentials Summer Cover is also designed to protect the car seat from fading in the sun especially during the hot summer months. The cover can be drawn over the whole car seat, pulling all attachments through the specially designed holes.

Please note: This cover can be used only with the Maxi-Cosi Pebble and Maxi-Cosi Cabriofix.


SUMMERCOVER

Material• 100% cotton terry

Care Instructions• Wash on 300C • Use gentle soap• Do not place in dryer• Do not iron

Color Options

• Baby Blue • Candy Pink• Off-White

Packaging:• Packaging type: Box- medium• Size of product: 50x40x0.2 cm• Size of packaging: 6x14x17.5 cm• Weight of product: 265 gram • Weight incl box: 300 gram

SKU Code - JE/036-569-0010SKU Code - JE/036-569-0047SKU Code - JE/036-569-0002


STROLLERHOOK


STROLLERHOOK

Always on the look-out for pragmatic solutions to every day challenges, the JustEssentials team observed many stroller owners hanging shopping bags and diaper bags on the stroller handle. The JustEssentials Stroller Hook is the perfect solution for this practice. Build to last, light-weight and versatile, it fits virtually all strollers and accommodates several bags at once. It is made from durable, heavy-duty aluminium. The unique shape accommodates extra wide bag handles and a soft rubber coating provides grip and ensures that the hook does not slide.

The JustEssentials Stroller Hook can be used on strollers as well as shopping carts – just snap it on and you are ready to ‘roll’. The Stroller Hook is also ideal for transporting multiple bags from your car your home.


STROLLERHOOK

Material• Aluminium

Warning!This product is NOT A TOY. DO NOT allow children to play with it. Tip Over Hazard- Check the manufacturer’s instructions. Depending on the combined weight of the carried items some strollers or shopping carts may tip over. ALWAYS remove the Stroller Hook from the stroller BEFORE removing your child. The Stroller Hook is not a climbing tool and cannot support excessive weight.

Size• 14x8.5x2 cm

Color Options• Black

Packaging• Type of packaging: Slit board hanging• Size of packaging: 11.5x2.4x22 cm• Weight of product: 105 grams• Weight incl. box: 160 grams

SKU Code - JE/TZ-F224


TOPSHEET


TOPSHEET

For people who like to dress the baby’s nursery in a stylish way; JustEssentials offers a range of Top Sheets in classic white, with cute little details. Mix and match the JustEssentials Fitted Sheet with the JustEssentials Bumper to end up with a fully styled nursery with basic cuteness.

JustEssentials Bedding Newborns and young babies spend a substantial part of the day asleep. Assuring that they are comfortable and safe in their sleeping environment maximises their sleep and therefore their development. JustEssentials sources the best fabrics and materials as well as the best bedding designs, to provide you with complete peace of mind.


TOPSHEET

Material• 100% cotton (200 thread count)

Care Instructions• Machine washable• Use gentle soap• Do not use fabric softener• Do not place in dryer

Size• 100x130cm (European cot size)• 130x150cm (American cot size)

Design Options

• Dots Blue• Dots Pink• Skyline Dubai

Packaging• Type of packaging: 350 gsm board• Size of packaging: 25.5x4x21 cm• Weight of product: 320 grams• Weight incl. box: 370 grams

SKU Code - JE/DU100x130TSDB SKU Code - JE/DU100x130TSDPSKU Code - JE/DU100x130TSSD SKU Code - JE/DU130x150TSSD


FITTEDSHEET


FITTEDSHEET

JustEssentials Fitted Sheets are the way to accessorise the baby’s bed. More importantly, they keep the baby comfortable to ensure a good night sleep. Made from 100% cotton, the fabric easily absorbs heat and perspiration and allows the baby to maintain a comfortable temperature while asleep. The JustEssentials Fitted Sheet folds easily around the corners of the mattress and is machine washable.

JustEssentials BeddingNewborns and young babies spend a substantial part of the day asleep. Assuring that they are comfortable and safe in their sleeping environment maximises their sleep and therefore their development. JustEssentials sources the best fabrics and materials as well as the best bedding designs, to provide you with complete peace of mind.


FITTEDSHEET


Care Instructions• Machine washable• Use gentle soap• Do not place in dryer

Size• 60x120 cm (European cot size)• 75x130 cm (American cot size)

Color Options• White

Packaging• Type of packaging: Box small • Size of packaging: 3.5x14x17 cm• Weight of product: 184 gram• Weight incl. box: 215 gram

SKU Code - JE/DUFS60X120WHSKU Code - JE/DUFS75X130WH


MATTRESSPROTECTOR


MATTRESSPROTECTOR

Small accidents happen. Baby’s diaper unfortunately is not a full proof solution, nor are the intentions of potty trained Junior.

JustEssentials designed a Mattress Protector which folds easily around the corners of the mattress just like the Fitted Sheet. The Mattress Protector is machine washable and should be used underneath the Fitted Sheet as an extra mattress protection against the side effects of those little accidents. The JustEssentials Mattress Protector also protects against allergens and dust mites, that can be detrimental to baby’s health. The JustEssentials Mattress Protector keeps baby’s mattress clean and promotes excellent hygiene.

JustEssentials BeddingNewborns and young babies spend a substantial part of the day asleep. Assuring that they are comfortable and safe in their sleeping environment maximises their sleep and therefore their development. JustEssentials sources the best fabrics and materials as well as the best bedding designs, to provide you with complete peace of mind.


MATTRESSPROTECTOR

Material• 100% cotton over a polyurethane film provides a waterproof, stain proof, yet breathable barrier of protection. Care Instructions• 950C• Machine washable• Use gentle soap• Do not use fabric softener• Do not place in dryer• Do not dry clean• Do not iron• Do not bleach

Size Options• 60x120 cm (European cot size)• 75x130 cm (American cot size)

Color Options• White

Packaging• Type of packaging: Box medium • Size of packaging: 6x14x17.5 cm• Weight of product: 259 gram (60x120 cm) 320 gram (75x130 cm)• Weight of incl. box: 0.28 gram (60x120 cm) 0.32 gram (75x130 cm)

SKU Code - JE/DUMP60X120WHSKU Code - JE/DUMP75X130WH


CHANGINGPADCOVER


CHANGINGPADCOVER

The JustEssentials Changing Pad Cover is the perfect solution to keep babies diaper changing table clean, fresh and comfortable. As babies tend to go through quite a few diapers every day, and as ‘small accidents’ happen during diaper changing, it is handy to have one or more Changing Pad Cover at hand when required. The soft, but durable terry cloth Changing Pad Cover of JustEssentials is easy to fit and slides over all standard European size changing pads, getting the changing table ready for the next diaper change in a matter of seconds.

JustEssentials BabyCareBaby Care is serious business. JustEssentials is constantly looking for the best in professional baby care products, so that first-time parents do not have to.


CHANGINGPADCOVER

Material• 100% cotton terry

Care Instructions• Use cold/cool water only• Use gentle soap• Hand wash• Do not bleach• Do not place in dryer• Do not iron

Color Options• Off-White• Baby Blue• Candy Pink

Size• 45x70 cm

Packaging:• Packaging type: Box-medium• Size of packaging: 6x14x17.5 cm • Weight of product: 120 gram • Weight incl Box: 149 gram

SKU Code - JE/556-503-0010SKU Code - JE/056-503-0002SKU Code - JE/556-503-0047


SLING


SLING

The EASY WAY to carry a baby! The JustEssentials Sling is a soft, structured carrier made out of a single piece of fabric without any buckles, rings or clasps. The one-size-fits-all design, is easy to use and keeps mum’s hands free to go about her ways, whilst being close to her baby.

The beauty of the sling is the different positioning possibilities. Most mums prefer to carry their baby in a cradle position (across the chest) in the early days as it facilitates breast feeding. They often transition to a more upright position as baby gets older. The JustEssentials Slings are made of a high quality 100% cotton fabric, that provide a comfortable environment for the baby to be carried in. Different designs are available to suit personal tastes and styles. The Sling can be worn over either shoulder, subject to per-sonal preference.

The JustEssentials Sling fully complies with all applicable safety regulations set for Baby Carriers and Slings by the US Consumer Product Safety Commission (these guidelines are similar to the ones issued by the various Consumer bodies in the EC and the UK).


SLING

Material• Inner fabric 100% cotton, outer fabric 100% cotton jersey

Care Instructions• Machine wash 300C• Use gentle soap• Do not bleach• Do not place in dryer

Size• One size

Colour Options• Black/white flower with pink piping• Black/white flower with blue piping

Packaging• Packaging type: Box medium with instruction manual • Size of packaging: 6x14x17.5 cm • Weight of product: 250 gram• Weight incl. box: 285 gram

SKU Code - JE/DESLWBFPRSKU Code - JE/DESLWBFBR


GO * PLAY * EAT * SLEEP

go * play * eat * sleep - · pdf filego * play * eat * sleep bodynursingpillow mums spend up...

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