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Spreker nodig? Neem contact op via: [email protected] of bel 06 - 13 75 44 00 Op het State of the Art Marketing Event (SAM) wat voor de 5e keer werd georganiseerd op 16 januari 2014 ging Wieger Waardenburg in op mobiele ontwikkelingen. In de presentatie was volop aandacht voor de ontwikkelingen op dit vakgebied. De presentatie zat vol met actuele cijfers - waaronder verkoopcijfers van Apple / Android - die laten zien hoe snel de ontwikkelingen elkaar opvolgen. De noodzaak om in te spelen op mobiel werd hiermee duidelijk. Vervolgens werd gekeken naar een aantal mogelijke oplossingen voor mobiele activiteiten voor de aanwezige ondernemers en marketeers. Zo werden de de oplossingen apps, mobiele websites en responsive webdesign met elkaar vergeleken. Tenslotte kregen toehoorders nog een aantal praktische tips op het gebied van mobiele (online) marketing.

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