go local why, what & how
DESCRIPTION
An introduction to the Sonoma County GoLocal Cooperative, a member of the Business Alliance for Local Living Economies.Reclaiming our local economic power through economic localization.TRANSCRIPT
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1. Why GoLocal?
2. Our Mission
3. The Multiplier Effect
4. GoLocal Programs
5. How You Can Help
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#1
Why GoLocal?
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Every year, non-local companies export millions of dollars out of Sonoma County.
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Local businesses are up against multi-million dollar marketing budgets.
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Over the past 10 years….
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This effects local
* Jobs
* Security
* Diversity
* Character, and
* Community Wealth
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That brings us to #2
GoLocal’s Mission:
To Reclaim Our Local Economic
Power!
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We do this through:
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#3
Let’s talk about the Multiplier
Effect
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Whereas,
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The Multiplier Effect
x3
It’s pretty simple…
Locally owned business tend to do business with locally owned businesses who tend to do business with locally owned businesses.
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And, so on…
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x3
and, so on…
Your money recirculates at least 3 times in the local economy when you choose locally-owned businesses.
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As an example, when you support Oliver’s Markets, you are also supporting over 70 local vendors.
Collectively that’s supporting 4,600 local jobs.
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The 10% ShiftA mere
10% shift in spending from non-locally based companies to locally based companies will result in millions of dollars pumped into the local economy and will create local jobs.
2005 study in San Francisco www.civiceconomics.com
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A healthy local economy is diverse and considers all of the community building blocks. It also accounts for the long term impact of our choices on people and the planet in addition to bottom line profits.
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#4
GoLocal Programs
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We are continuing to build our membership now over 100 members.
This strengthens everyone in the GoLocal cooperative.
We are stronger when we work on common goals together.
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We are cultivating partnerships with the folks who are working hard on improving the quality of life in Sonoma County.
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Public Education
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Creating a common and
unifying brand
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Organizing focused campaigns & events
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Formalizing relationships & creating value through the GoLocal Rewards program
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Long term, our plan is to reinvest any surplus back into the community by incubating needed projects and businesses to make our economy stronger and more resilient.
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How Can You Help?
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#1
Spread the GoLocal word.
Tell your friends, family, neighbors & employees about the “Multiplier Effect”.
Remind them to GoLocal first because it does make a difference.
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#2
Get involved!
Volunteer for one of our teams.
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#3
Join the Sonoma County GoLocal Cooperative today www.golocal.coop
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Thank You!
The local economy is in your hands.
You do make a difference.
www.golocal.coop