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Go Go GreenGreen (and (and Reduce Your Reduce Your ((OverheadOverhead) with Server Virtualization) with Server Virtualization
with Zuma Engineering & Research
Angie MoskalenkoAngie MoskalenkoDirector of Business DevelopmentDirector of Business Development
Proud Member of Proud Member of SoCalPROSSoCalPROSPlatinum Sponsor, GLAALAPlatinum Sponsor, GLAALAEmerald Sponsor, OCALAEmerald Sponsor, OCALA
Go Green and Reduce Overhead – with Virtualization
a Spo so , OCa Spo so , OC
Agenda
H k iHousekeepingIntroductions: Our SpeakersAbout Zuma Engineering & ResearchAbout Zuma Engineering & ResearchNeed for Green ComputingConsolidation: Saving Moneyg ySolution… VirtualizationWhat’s Next?Questions
Go Green and Reduce Overhead – with Virtualization
About About ZumaZuma Engineering & ResearchEngineering & ResearchAbout About ZumaZuma Engineering & ResearchEngineering & Research
Go Green and Reduce Overhead – with Virtualization
Zuma Engineering and Research
Founded in 2006
Operating advice and technical assistance
Independent engineering and management service enterprise Independent engineering and management service enterprise that does not manufacture, stock or sell products
Assembles agile teams of experts to conduct studies and perform analyses to address each client’s specific needs
Leadership has years of engineering and management i experience
Go Green and Reduce Overhead – with Virtualization
Zuma Engineering and Research
Joining us today:J g y
Gary Wilson, President and Founder
Joel Bronson, Director of ITJoel Bronson, Director of IT
Go Green and Reduce Overhead – with Virtualization
GreenGreen ComputingComputingp gp g
Go Green and Reduce Overhead – with Virtualization
Sustainability is a National Priority
Energy management: national priorityEnergy management: national priority
U.S. Department of Energy Environmental Protection Agency U.S. Department of Energy Environmental Protection Agency (EPA) has the lead(EPA) has the lead
“We must provide for the needs of the present without “We must provide for the needs of the present without detracting from the ability to fulfill the needs of the future.”detracting from the ability to fulfill the needs of the future.”
ASHRAE definition of sustainabilityASHRAE definition of sustainability
Go Green and Reduce Overhead – with Virtualization
Energy Management Facts
10% reduction in energy = increasing net operating income by more than 1 5%more than 1.5%
Supermarket: 10% reduction in energy is equivalent to increasing net profit margins by as much as 16% and sales per increasing net profit margins by as much as 16% and sales per square foot by $44
Hospitality: 10% reduction in energy is equivalent to increasing p y gy q gaverage daily rate by more than $2 for full service hotels and $0.6 for limited service hotels
L Fi HVAC C l d d f 4 1 Law Firm: HVAC Cooling reduced from 4 ton unit to 1 ton unit, saving $8,000 + monthly cooling costs
*Source: Association of Energy Engineers
Go Green and Reduce Overhead – with Virtualization
f gy g
Data Center Energy: Consumption Facts
Rising PollutiongGreenhouse gas pollution will surpass airline industry by 2020
Carbon dioxide emissionsCarbon dioxide emissions
Rising Data Center CostsgIT operational costs increase 20 percent increase per year a year, while overall IT spending is increasing by only 6 percent.
Go Green and Reduce Overhead – with Virtualization
Strategic Energy Management
Strategic energy management is the management is the key to controlling energy energy consumption
Go Green and Reduce Overhead – with Virtualization
EPA Energy Star Program
Encourages adoption of energy-efficient technologies
Provides incentives to make energy efficient products
Allows energy efficiency comparisons gy y p
Energy Star logo: sign of “greenness”
Data Center Energy Efficiency Initiative: January 2010ata Ce te e gy c e cy t at ve: Ja ua y 0 0
www.energystar.gov
Go Green and Reduce Overhead – with Virtualization
Energy Codes & Standards Organizations
US Department of Energy (www.energycodes.gov)
International Code Council (ICC) (www.iccsafe.org)
American Society of Heating , Refrigerating and Air-y g g gConditioning Engineers (ASHRAE) (www.ashrae.org)
American National Standards Institute (ANSI) (www.ansi.org)
International Code Council (ICC) (www.iccsafe.org)
Go Green and Reduce Overhead – with Virtualization
Green Organizations for Data Centers
7x24 Exchange www.7x24exchange.org
Green Grid www.thegreengrid.org/
Silicon Valley Leadership Group http://dcee.svlg.org/
U.S. Department of Energy’s Save Energy Now http://www1.eere.energy.gov/industry/saveenergynow/
U.S. Green Building Council www.usgbc.org
Uptime Institute www.uptimeinstitute.org
ENERGY STAR Program http://www.energystar.gov
Data Center Energy Management (Lawrence Berkeley National
Go Green and Reduce Overhead – with Virtualization
Laboratory http://hightech.lbl.gov/DCTraining/
Virtualization = Green Computing
Part of a company’s energy management plan
Reduces energy footprint
Helps meet RoHS (Restriction of Use of Hazardous p (Substances) regulations
Results support EPA recommendations for R & D
Possible future tax incentives (?)
Go Green and Reduce Overhead – with Virtualization
D t C t D t C t Data Center Data Center ConsolidationConsolidation
Go Green and Reduce Overhead – with Virtualization
Data Center Consolidation Benefits
Smaller Energy Footprint
IT Equipment Cost Reduction
IT Admin Cost Reduction
Reduces Physical Space
Scalable and Adaptable SolutionsSca ab e a aptab e So ut o s
Increases Productivity
Go Green and Reduce Overhead – with Virtualization
Data Center Consolidation Opportunities
Servers, Applications, Storage, Shared ServicesNetworksPeople Resources and Processes
Go Green and Reduce Overhead – with Virtualization
Federal Data Center Consolidation
In 2006 Federal servers and data centers consumed 6 billion KWh of electricity– Could reach 12 billion KWh by 2012 if unchecked
F d l D C C lid i I i i i b i M h 2011Federal Data Center Consolidation Initiative began in March 2011– Currently more than 1,100 data centers– Promote Green IT– Reduce Costs– Increase IT security
Go Green and Reduce Overhead – with Virtualization
Consolidation Strategies
Design to reduce server energy
Implement best energy management practices
No compromising of availability, performance, network securityp g y p y
VIRTUALIZATION IS A POWERFUL TOOL VIRTUALIZATION IS A POWERFUL TOOL FOR FOR DATA CENTER CONSOLIDATIONDATA CENTER CONSOLIDATION
Go Green and Reduce Overhead – with Virtualization
Solution: VirtualizationSolution: VirtualizationAn OverviewAn Overview
Go Green and Reduce Overhead – with Virtualization
Virtualization
Method of dividing a computer’s resources Method of dividing a computer’s resources
into multiple environments to create a flexible, into multiple environments to create a flexible, pp
easyeasy--toto--manage, secure computing systemmanage, secure computing system
Go Green and Reduce Overhead – with Virtualization
Key Virtualization Features
Go Green and Reduce Overhead – with Virtualization
Financial Benefits
Typical ROI 6 to 9 months
Reduces IT Admin Costs– 27% labor savings is equivalent to $82/PC annually
Reduces IT Equipment Costs
Incentives & Grants may be Available
Smaller Energy Footprint Reduces Energy Bills
Go Green and Reduce Overhead – with Virtualization
Data Management Benefits
Reduces Physical SpaceScalable and Ada table S l ti n Scalable and Adaptable Solution Extends the life of datacentersCreates HA (high availability) computingCreates HA (high availability) computingSimplify server hardware migrationSpeed up application server deployment p p pp p yVirtual Servers Increase Computing FlexibilityIncreased System ReliabilityEffective Disaster Recovery (DR)
Go Green and Reduce Overhead – with Virtualization
Virtualization Example
240 conventional servers 52 virtual servers30 physical servers
virtualization
30 ti l 3 h i l
Go Green and Reduce Overhead – with Virtualization
30 conventional servers 3 physical servers
Virtualization Products
User StateVirtualizationFolder Redirection OS
DataData
OSAppApp
Presentation
Server VirtualizationOffline filesOS
Presentation Virtualization
ManagementManagementOS
Desktop VirtualizationVirtual PC or C t li d D kt A li ti
HWHW
Centralized Desktop Application Virtualization
App AppApp
Go Green and Reduce Overhead – with Virtualization
OSpp
Power of Integrated Management
ServerVirtualization
Manage User Access Monitor Performance
Desktop Virtualization
Application Virtualization Backup, Repair & Restore Incident & Problem Resolution
Automate and Deploy
Capacity and Utilization
Inventory and Usage
Service Centric Management
Go Green and Reduce Overhead – with Virtualization
Virtualization vs. Cloud Computing Facts
Cloud Computing: on-demand virtualization off-premises
Cloud Computing: allows offloading of IT responsibilities
“By “By 2012, 20% of the Fortune 1000 enterprises will 2012, 20% of the Fortune 1000 enterprises will be using some form of cloud computing be using some form of cloud computing services, services, 20% of businesses own no IT 20% of businesses own no IT assets” assets”
- Gartner Inc.
Go Green and Reduce Overhead – with Virtualization
Cloud Computing Acronyms
Go Green and Reduce Overhead – with Virtualization
Data Center Evolution
VirtualizedDatacenter
PrivateCloud
• Well-known, Stable & Secure
• Utilization <15%
• Utilization Increasesto >50%
• Management Costs Decrease
• Management Costs Decrease Significantly
• IT as a Service• Today v Tomorrow
• Capacity on Demand• Global Reach
Go Green and Reduce Overhead – with Virtualization
Use the Tools We Have Today
Standardize on management
… Begin to Prepare for the Future!
Standardize on scalable
server hardware
management platform for both
physical and virtual
hardware
Ramp up virtualization efforts and expertise
ManagementManagement
Fine-tune processes around
Architect IT services for shared and
abstracted compute
Go Green and Reduce Overhead – with Virtualization
processes around IT/people interaction
abstracted compute resource pools
Final ThoughtsFinal ThoughtsFinal ThoughtsFinal Thoughts
Go Green and Reduce Overhead – with Virtualization
Questions
Go Green and Reduce Overhead – with Virtualization
C fC fComing up at Afinety…Coming up at Afinety…Afinety Webinar: April 20 11:00 AM 12:00 PM “L l Afinety Webinar: April 20, 11:00 AM – 12:00 PM “Legal Market Expense Management Research Proves IT Expenses on the Rise in 2011! What Does That Mean to Your Firm?”
LegalTech, May 17-18, Westin Bonaventure Hotel, Los Angeles
Afinety Seminar Series: May, 2010 “Your Future Network, y yfeaturing Office 2010”
Afinety 25th Anniversary Event, September 16,
Go Green and Reduce Overhead – with Virtualization
Century Plaza Hotel
Go Go GreenGreen (and (and Reduce Your Reduce Your ((OverheadOverhead) with Server Virtualization) with Server Virtualization
with Zuma Engineering & Research
Angie MoskalenkoAngie MoskalenkoDirector of Business DevelopmentDirector of Business Development
Proud Member of Proud Member of SoCalPROSSoCalPROSPlatinum Sponsor, GLAALAPlatinum Sponsor, GLAALAEmerald Sponsor, OCALAEmerald Sponsor, OCALA
Go Green and Reduce Overhead – with Virtualization
a Spo so , OCa Spo so , OC