A NEW AND INNOVATIVE HEALTH FOOD CONCEPT

Go Greek Yogurt’s mission is to create awareness and an appetite for healthy

and nutritionally satisfying food options.

Go Greek Yogurt will emphasize authenticity, high quality and enhance the

industry’s current Greek yogurt offering for consumers by serving both fresh

and frozen Greek yogurt products that are high in protein and made with

natural ingredients. We wish to provide a healthy, nutritional alternative

food option for all times of the day, breakfast, lunch, snack and dessert.

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COMPANY OVERVIEWWHAT WE DOGo Greek Yogurt (“Go Greek”) is a health food brand that offers consumers both fresh and frozen Greek yogurt, smoothies, parfaits and teas with cut up fresh fruit. We will initially focus on high-protein Greek yogurt products and superfoods in response to growing consumer demand.

WHAT MAKES US DIFFERENT Unlike other yogurt shops, we offer high quality and high protein authentic Greek yogurt products. The full menu of product offerings provides consumers with the benefits of superfoods that enrich the body with anti-oxidants, probiotics, protein and other essential nutrients. The menu caters to meals throughout the day for breakfast, lunch, snack and dessert.

AUTHENTIC PRODUCT• Go Greek serves both fresh and frozen 0%, 2% and 10% authentic Greek yogurt, yogurt parfaits and

smoothies along with sweet and savory toppings.• Greek yogurt is an excellent source in calcium and protein while low in fat and carbohydrates.• Greek yogurt contains lower amounts of lactose than other yogurts, making it the choice for

consumers who are lactose intolerant.• Produced in Greece using the original straining method with natural ingredients, unlike much of the

Greek yogurt produced in North America.February 2014 3Go Greek Yogurt

TARGET AUDIENCE

BRAND POSITIONING For the health-conscious who seek to make healthier choices that positively affect everyday life, Go Greek is a quick serve health food brand that offers quality and authentic Greek Yogurt products that are not only delicious, but also full of health benefits.

SEGMENTATION

Health-Conscious Parents

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Mothers and fathers

Looking to make healthy choices for the family

Aged 25-45

Mid to high income bracket

Food choices revolve around taste to “hide” the nutrition

Male and Female

Health-Conscious Innovators

Seeking nutritional benefits

Aged 18-35

Higher income bracket

Well educated

Health Conscious

Active & On the go

Go Greek Yogurt

WHAT THEY’RE SAYING: GO GREEK IS A SUCCESSA favorite of celebrities and health conscious consumers, Go Greek has been endorsed via online channels and return visits by A-listers such as Sofia Vergara and Joyce Giraud.

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“Take a trip to Athens via Beverly Hills! This place has been open for about a week and I’ve already been four times!”- Brittany B. (Yelp.com)

“This place is great for breakfast, lunch, a snack, or dessert. The yogurt tastes so delicious and fresh!”- Ramona R. (Yelp.com)

“You will have endless selections of toppings and have a friendly staff to help you navigate through the flavors.”- Fernanda A. (Yelp.com)

“These guys are seriously on to something because the yogurt was the best quality, texture and taste I have ever experienced!”- Benjamin M. (Yelp.com)

Go Greek Yogurt

INDUSTRY OVERVIEW• People are becoming more aware of healthier alternatives to their favorite foods and this has

impacted consumer behaviour dramatically.• The consumer behavior shifts have lead to the exploding popularity of frozen yogurt over the

past few years. In the U.S. alone about 121 million servings of frozen yogurt are served annually with an industry growth rate of about 8%.

• Further, Greek yogurt has fast become a consumer favorite due to its heightened health benefits and creamier texture. In the five years leading up to 2011, Greek yogurt sales exploded by 2500%

Competitor Comparison*

Brand Go Greek (2%) Red Mango Ben and Jerry’s Greek yogurt

Calories 80 80 160

Protein 10 g 2.5 g 6 g

Fat 2.5 g - 5 g*Comparison based on a 4oz. serving

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LEADERSHIPDON ROBINSON – SPECIAL ADVISOR• As a leader in the food service industry, Don is recognized for his expertise, experience and

success.• Over 30 years of management and marketing experience in the hospitality and food service

industries. • He began his career in a general management and marketing role with Nabisco Brands, and

then spent more than 20 years with Mars Incorporated, the international leader of many well-known confectionary, food and pet care brands.

• In his role as President and CEO of CARA, Don reshaped the company by branding and streamlining operations, enhancing both the customer and employee experience. In operation for 125 years, CARA has over 700 restaurants and 9 flight centers across Canada.

CEO• As Special Advisor to Go Greek Yogurt, Don Robinson is leading the search for a CEO who is

the best fit for the company. The board is currently examining four candidates.

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DIRECTORSJONATHAN WILLIAMS, DIRECTOR & FOUNDER• President of Medlicious Foods, an importer of European and Greek products.• Influential Greek cultural and culinary heritage.• Previously Director of Sales & marketing with Gergeri, a Greek food manufacturer in Greece.

He relocated to North America, launching an import and distribution company for Gergeri.

TANJA SUBOTIC, DIRECTOR & FOUNDER• Over 5 years of experience in marketing and advertising.• Entrenched in the health industry through personal and career goals.• Creative visionary behind design and messaging behind the brand.

DAVID SUBOTIC, DIRECTOR & FOUNDER• CEO of DAS Capital, boutique investment firm with offices in Los Angeles and Toronto.• Significant executive experience, in seeding small cap companies• Integral participant in investment and capital fundraising projects, facilitating and sourcing

successful business deals.

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BUSINESS STRATEGYCORPORATE STORES

FRANCHISE LOCATIONS

RETAILER PARTNERSHIPS

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CORPORATE STORESFIRST LOCATION

The Go Greek flagship storefront recently launched in at the heart of the Beverly Hills Triangle, an upscale shopping district featuring several world-class doctors’ offices and a large number of health conscious businesses. At 850 sq. ft., the flagship store is projected to generate USD $1 million in revenues by the end of year 1.

EXPANSION

Go Greek plans to open 20 corporate stores throughout California over the course of 5 years.

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FRANCHISE LOCATIONSFRANCHISE EXPANSION

Taking into account the projected growth strategy, Go Greek anticipates adding 200 franchise locations across the US within 5 years.

FRANCHISE REVENUES

Franchises will initially cost $40,000 up front and Go Greek will charge an annual 6% franchise fee and 2% marketing fee based on gross revenues for each location in addition to a 4% fee to cover other costs such as branded store materials.

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RETAILER PARTNERSHIPSGRAB AND GO CONCEPTGo Greek has developed a grab and go concept that will leverage the existing clientele of the surrounding businesses such as fitness centers, convenience stores, coffee shops and small health food stores. Grab and Go locations will be outfitted with a branded glass-front refrigeration unit to build brand and product awareness. In major centres where consumer demand is high, snacks and meals will be delivered each morning. Resale contracts will be negotiated with all Grab and Go locations.

PRE-PACKAGED RETAIL STRATEGYFocusing on expansion, Go Greek will seek to create new distribution channels by offering the sale of Go Greek products in other retail and grocery locations within North America. Go Greek branded goods such as the spoon sweets that go with plain yogurt and both fresh and frozen pre-packaged yogurt would be available at other establishments. This strategy allows for targeted outreach to a broader retail consumer base.

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FINANCIAL PROJECTIONS

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Year 1 Year 2 Year 3 Year 4 Year 5

Corporate Stores

2543137.5 5086275 8477125 12715687.5 16954250

Franchise Revenue

3543137.5 9629412.5 14715687.5 19801962.5 21345100

Total Revenue 6086275 14715687.5 23192812.5 32517650 38299350

$2,500,000 $7,500,000

$12,500,000 $17,500,000 $22,500,000 $27,500,000 $32,500,000 $37,500,000 $42,500,000

Go Greek Projected Revenue

Year 1 Year 2 Year 3 Year 4 Year 5

Se-ries1

2199137.5

8812353.75

13787256.25

20213041.25

21206865

$2,500,000

$7,500,000

$12,500,000

$17,500,000

$22,500,000

Go Greek Projected Profit

INVESTMENT OPPORTUNITYAfter successfully launching the first Beverly Hills Go Greek storefront and establishing the brand in the marketplace, the intent is to build a franchised retail brand that will expand across North America.

After 5 years, Go Greek anticipates taking in total revenues of approximately USD $38 million and a USD $21 million profit.

Go Greek is selling 215,000 common shares at $12 per share.

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Use of capital

Cost of opening 2 corporate stores $800,000

Centralized distribution for franchise locations $200,000

North American manufacturing (product and packaging) $300,000

Corporate administration and franchise sales support $1.3 million

SERVICE PROVIDERSAUDITOR: Herbert Ono – McMillan LLP

LEGAL: Jerry Mangeles – Butler & Mitchell LLP, L.A.

BANKING: JP Morgan Chase & Co.

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ContactDAVID SUBOTIC

DAS Capital310.218.3470

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