GO-FIGURE, INCGO-FIGURE, INC

MARIO RIVERAMARIO RIVERA

Who the heck is Go-Figure?Who the heck is Go-Figure?

New companyNew companyOwned by entrepreneur and current BODOwned by entrepreneur and current BODInvented Intellectual propertyInvented Intellectual property

Patented technology for circuit-board Patented technology for circuit-board inspection inspection

Less costly Less costly MM ARKETING RESEARCH SHOWSARKETING RESEARCH SHOWS

30,000 manufacturing lines as target market!30,000 manufacturing lines as target market!

SO WHAT?SO WHAT?

SEEK $1M from angel (s)SEEK $1M from angel (s)1M shares at a $1 per share1M shares at a $1 per shareMinimum $25,000 investmentMinimum $25,000 investment

ALSOALSONeed to have expertise Need to have expertise WILL consider board-membership for WILL consider board-membership for

qualified investorqualified investor

CLASS ASSIGNMENTCLASS ASSIGNMENT

Outline the GO-FIGURE BPOutline the GO-FIGURE BP

Develop a list of questions outside investors Develop a list of questions outside investors might askmight ask

THENTHEN,,EXPLAIN WHICH SECTION OF THE BP THE FOLLOWING EXPLAIN WHICH SECTION OF THE BP THE FOLLOWING

SHOULD BE CONTAINEDSHOULD BE CONTAINED A.A. Commitment of the EntrepreneurCommitment of the EntrepreneurB.B. Present and future financial needsPresent and future financial needsC.C. Specifics of the opportunitySpecifics of the opportunityD.D. CompetitionCompetitionE.E. Sources of competitive advantageSources of competitive advantageF.F. Capabilities of managementCapabilities of managementG.G. HarvestingHarvesting

OUTLINEOUTLINE COVERSHEET

TABLE OF CONTENTS

EXECUTIVE SUMMARY

BUSINESS DEVELOPMENT

MARKET ANALYSIS

MARKETING AND SALES ACTIIVITIES

OUTLINEOUTLINEOPERATIONS PLAN

ORGANIZATION PLAN

CRITICAL RISKS AND PROBLEMS

FINANCIAL PLAN

OVERALL SCHEDULE

LIST OF QUESTIONSLIST OF QUESTIONS What type of business does Go-Figure Inc. have?

What is the purpose of this business?

What is the key message or phrase to describe the business of Go-Figure Inc. in one sentence?

What is the reason for starting this business?

What is the products or services of Go-Figure Inc.?

QUESTIONSQUESTIONS What are three unique benefits of Go-Figure Inc.

products?

Does Go-Figure Inc. have data sheets, brochures, diagrams, sketches, photographs, related press releases or other documentation about company’s products/ services?

What are the products applications?

What’s the motivation to develop the products?

Are this products or services used in connection with other products?

QUESTIONSQUESTIONS

List the top three objections to buying Go-Figure, Inc.’s product or service immediately?

When will Go-Figure Inc.’s products be available?

Who are Go-Figure Inc.’s target audiences?

Who are Go-Figure Inc.’s competitors?

How are Go-Figure Inc.’s products differentiated from that of competitors?

QUESTIONSQUESTIONS What is the pricing of Go-Figure Inc.’s products

versus the competitors?

Is Go-Figure Inc.’s making any special offers?

What plans does Go-Figure Inc.’s have for advertising & promotions?

How will Go-Figure Inc.’s finance Company growth?

Does Go-Figure Inc. have the management team needed to achieve the goals?

WHERE DOES IT GO?WHERE DOES IT GO?

Commitment of the entrepreneur

ORGANIZATION PLAN --- Management 1.Management structure 2. List key managers 3. Duties and responsibilities of

key managers

Present and Future Financial Needs

1. EXECUTIVE SUMMARY ---- Financial projections & Amount of money being

sought, in what form, and for what purpose2. FINANCIAL PLAN --- A. Funding Requirements----Now $1 million. B. Long Range Financial Strategy C. Exit Strategy for Investor (s) D. Historical Financial Data E. Financial Projections F. Supporting Financial Data

Specifics of Opportunity

1. EXECUTIVE SUMMARY ---- 2. BUSINESS DEVELOPMENT ---- A. Description & history of the business B. Product/Service---- The unique technology for

circuit boars inspection. 1. Proprietary position/competitive advantage2. Present status of Product or Service3. Product potential4. Specific benefits of the Product or Service5. Stage of Product life cycle6. Research and Development efforts -current and

ongoing

Specifics of Opportunity3. MARKETING ANALYSIS----3. MARKETING ANALYSIS----

A. Market AnalysisA. Market Analysis1. Market research and analysis1. Market research and analysis2. Industry description and outlook- size, 2. Industry description and outlook- size, trends, major customer trends, major customer

3. Targeted market needs, demographics, 3. Targeted market needs, demographics, geographic location geographic location4. Secondary Target Market needs, 4. Secondary Target Market needs,

demographics, demographics, geographic location geographic location 5. Market size, trends, and growth potential for 5. Market size, trends, and growth potential for

both Primary and Secondary markets both Primary and Secondary markets

Specifics of Opportunity

6. Barriers to Entry - cost, time, brand loyalty, technology, personnel, proprietary product, regulatory requirements, staying power of competition 7. Estimated market share and sales

B. Market Test Results - Customer reactions, feedback, willingness to purchase

Significant Risk1.CRITICAL RISKS AND PROBLEM ----

Identify and Discuss "What If. .." scenario

A. Risks involved with venture and/or assumptions

B. Plans for minimizing impact of risks or

unfavorable developments

Competition & Sources of competitive advantage

1. EXECUTIVE SUMMARY--- Marketing strategy and attractiveness of market &

management strengths

2. BUSINESS DEVELOPMENT ---A. Product/Service ---The unique technology for circuit boars inspection.

1. Proprietary position/competitive advantage2. Product potential3. Specific benefits of the Product or Service4. Stage of Product life cycle5. Research and Development efforts - current and ongoing

Competition & Sources of competitive advantage??

3. MARKET ANALYSIS---1. List of competitors indirect and direct2. Potential new competitors3. Similarities/dissimilarities of competitors to your company 4. Internal and external strengths/weaknesses5. Market share - current and projected6. Competitors' public image7. Growth potential

Competition & Sources of competitive advantage

4. OPERATIONS PLAN –

Operating Competitive Advantages1. Various factors -geography, techniques, technology, economies of scale, experience of personnel and processes

Capabilities of management1. EXECUTIVE SUMMARY --- Management strengths

2. ORGANIZATION PLAN --- A. Management 1.Management structure

2. List key managers 3. Duties and responsibilities of key managers 4. Compensation and benefits 5. Qualifications and experience 6. Planned management additions

Harvesting1. EXECUTIVE SUMMARY --- Management strengths 2. FINANCIAL PLAN--- A. Exit Strategy for Investor (s) B. Financial Projections

3. OVERALL SCHEDULE --- Realistic schedule that shows the timing of major events of the plan

FOR M0RE INFORMATIONFOR M0RE INFORMATION

PLEASE CONTACT THE PLEASE CONTACT THE

INLAND EMPIRE CENTER FOR SMALL INLAND EMPIRE CENTER FOR SMALL BUSINESS DEVELOPMENTBUSINESS DEVELOPMENT

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