“Go Big or Go Home!”

Successful strategies of a leading mobile company in Canada, from a talent, culture & branding perspective

Halloween.

Sur Moi.

• A quick Jillian run down!

• Past, current and what’s to come!

Oh Canada!

• Industry contributes $2.3 billion to Canada’s GDP

• There are 16,500 people currently working in the industry in Canada from coast to coast, over 325 companies

• Based on the number of employees, Canada has the third largest video game development industry in the world after US and Japan –the largest per capita in the world

• 40% of companies predict over 25% growth over the next two years.

Magmic.

• The journey began in 2002….

• And now we have close to 250 titles Created!

MAGMIC PARTNERS

MAGMIC: MOBILE SOCIAL LEADER

Over 20 MILLION USERS WORLDWIDE

1,900,000 MONTHLY ACTIVE PLAYERS500,000 MONTHLY CHATS SENT39,000,000 MONTHLY SESSIONS

560,000 MONTHLY NEW PLAYERS11,000,000 MONTHLY MORE FUN VISITORS

(Cross Promotion Network)

An Apple a Day …

Recent Apple features

• Rubik’s Cube

• Mattel Suite of Games: Phase 10, Skip Bo, Blokus

People.

• How do we get them and more importantly, how do we keep them?

• P.S..Note the next image is not a party. This is how we interview

Treat others…as you would like to be treated .

Hiring Strategies

Magmic Mentors

Speaker Bureau

Company Vibe.

• Building it is key. Changing it even harder.

Branding.

• What is our message?

• How do we want to be viewed & how do we communicate it?

Industry Initiatives.

• OIGC (Ottawa International Game Conference)

• Maker Movement

• IGDA (International Game Developers Association)

• Sponsoring & Starting (Java Script and Unity Groups)

• “Get your name in a Game”

…

• Community, People, Environment.

The world:

• Goal: International employee exchanges

• IEASTE (International Association for the Exchange of students for Technical Experience)

…