Go beyond Email

November 19, 2013

Frank Hoberg EVP Global Sales, Founder WorldHostingDays, Cologne

OX App Suite: It's about Time.

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Start and then go beyond email Quick Check: How Sticky is your Service?

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Target: the customer of our customers Market Segmentation

SOHO (1-3) Consumer / Residential SMB (3-100)

ARPU Mass market

$

Sweet spot (installed base)

$$

Market size

Deploy a customer engagment strategy Why UX Matters

Current alternatives are here OX App Suite is here

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“The SaaS market’s rapid maturation has taken the focus away from inward business metrics to external, customer-centric measurements that indicate

happy, engaged customers.” CEO, SaaS company

Start building lasting relationships with YOUR users The Rentention Business

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Mobile continuity: UX that stays with customers all day

Interoperable: Maximize focus on integrating value

Open and trusted: Meaningful and secure

services, software

"No, 5% Monthly Churn is Bad!"

$$ Premium (services)

Average revenue per user Drive Revenue across your Business

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Freemium (Apps) Start here Thrive here

A 50% reduction in churn results in almost a 3x increase in the lifetime value of a customer.

ARPU

Focus in on your core The Business of ARPU & Recirculation

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Email archiving/security, anti-SPAM, filtering

OX

PROVIDER

support  security  service  por/olio  

+ Communication,

storage, messaging Productivity,

collaboration Apps

Retention, revenue, recirculation The 3 R‘s Driving your Business

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ARPU

Move your check-out lane in the web from ‘just’ another storefront to the App front.

Between the mobile web, social media and the Appification of daily life, time is lost trying to cut through the clutter of too many options. With OX App Suite™, Telco

and Mobile operators can now capture customer attention and loyalty wherever their users are.

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©Open-Xchange 2013. All rights reserved; not for distribution.

Thank you for your attention.

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