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6/25/18, 4:25 PMGMIC Preview: What the $1.5 billion investment in Supercell means for mobile gam | Pocket Gamer.biz | PGbiz
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VIEW MORENews
COMPANYSupercell
EVENTG-Star 2013
October 16th, 2013 - 06:00pm
By Martine Paris
Everyone is joining the billion dollar club.
This week, the big news is a $1.5 billion investmentby Japanese telecommunications giant SoftBankand Puzzle & Dragons developer GungHo inSupercell.
Kristian Segerstrale, partner of Initial Capital andSupercell board director - who will be presentingthe opening keynote at the Pocket Gamer GlobalGame Stars Track @ GMIC - gave his thoughts onhis blog on what this means for the industry.
Write me that check
A strong proponent of DIY self-publishing,Segerstrale will be on hand at the conference to advise studio heads onhow to think about choosing where to get money, how investments arechosen by VCs, and where he's placing his bets.
"2013 will see the emergence of the [rst billion dollar grossing mobilegame franchise," opened Segerstrale.
"The King IPO along with the Supercell event is creating massive [nancialstrength for market leaders. This will inevitably lead to continuing growthof M&A over the next 18 months.
"The [nancial strength of the emerging leaders will also push upproduction values and marketing budgets further. Few mobile or tabletgames will be made with combined production and marketing budgetsbelow $1 million in the future.
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6/25/18, 4:25 PMGMIC Preview: What the $1.5 billion investment in Supercell means for mobile gam | Pocket Gamer.biz | PGbiz
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Segerstrale speaking at Pocket Gamer's Casual Connect SF Mixer inAugust
"Mobile game marketing budgets will not only grow substantially but alsotoward a more balanced approach between mainstream brandadvertising and performance advertising.
"Increasing the importance of brand marketing talent and high productionassets in combination with the quantitative performance marketing skills.
"Picking the right partner for [nancing, be it a venture investor, a publisheror strategic investor, is critical for your long term success."
Be there
From inspiration to brass tactics and all the essential networking inbetween, if you're doing business in mobile gaming, you won't want tomiss the GMIC mobile mega-conference with thought leadershipsessions from hundreds of leading CEOs, top execs, venture capitalists,technology, consumer and gaming press.
Programmed and moderated by Pocket Gamer's Chris James and MartineParis, the Pocket Gamer Global Game Stars Track @ GMIC will be action-packed with memorable keynotes, stimulating panels, exciting pitchsessions and a must-attend afterparty.
Join the conversation!
The impressive roster of track speakers includes:
Chris DeWolfe, CEO, SGNChris Early, VP digital publishing, UbisoftChris James, MD, Steel MediaChris Carvalho, COO, KabamDave Roberts, CEO, PopCapDavid Helgason, CEO, UnityDean Takahashi, lead writer, VentureBeatEd Fries, co-creator, XboxFabien-Pierre Nicolas, GM Mobile, Perfect WorldGiordano Contestabile, VP product and revenue, Tilting PointGlenn Kiladis, VP & GM, FiksuJay Wright, VP product management, QualcommJeff Lyndon, co-founder & EVP, iDreamSkyKristian Segerstrale, co-founder and partner, Initial CapitalKyu Lee, President, Gamevil USALei Zhang, general manager USA, CocoaChinaLori Kozlowski, editor, ForbesMartine Paris, US events editor, Pocket GamerMickey Maher, VP, Appli[erMike Cohen, VP GM, InMobiMike Lu, VP product management, GREENabeel Hyatt, partner, Spark CapitalNiccolo De Masi, CEO and president, Glu MobileNick Ning Yang, Chaie, China Young Angel InvestorPatrick Mork, advisory board, Onavo & Pocket GemsPerry Tam, CEO, Storm8Remco van den elzen, CCO and co-founder, DistimoRick Liu, VP Asia Paci[c & Latin America, NativeXBecky Ann Hughes, VP product & marketing, PlayFirst
To enjoy GMIC and all it has to offer, click here for 20 percent off Goldand VIP passes or for a free expo pass, click here.
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6/25/18, 4:25 PMGMIC Preview: What the $1.5 billion investment in Supercell means for mobile gam | Pocket Gamer.biz | PGbiz
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Then when the sun goes down, party like the future is herewith Pocket Gamer, Qualcomm & Everyplay. Delight in drinks, bites andbeats by DJ R3Y in the swanky subterranean digs of Vessel nightclub.RSVP here for a free afterparty ticket.
This programming is made possible by the generous support of PocketGamer's Global Game Stars track sponsors UCWeb, Logitech, NativeX,SGN, Distimo, InMobi, Fiksu, HasOffers, and CocoaChina, and PocketGamer's afterparty sponsors, Qualcomm Vuforia and Everyplay.
Martine ParisTech reporter Martine Paris covers trends across mobile, games, AR VR,wearables and IoT, the intersection of emerging tech, music, video and culture, andhow to get featured, funded and monetized. You can typically [nd her at showswith a mic in her hand interviewing industry's leading voices. Follow her@contentnow.
Get the latest mobile games news, interviews and in-depth analysis onTwitter, Facebook, LinkedIn and our daily newsletter.
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