gmc joyn florentstroppa_2012_08
DESCRIPTION
This is a presentation I did for the Global Messaging World Congress 2012 in London.TRANSCRIPT
How Joyn can drive a new wave of innovation in communication services?
Florent Stroppa, Vodafone
RICH COMMUNICATION SERVICES
People didn’t need to be located at the same place to talk
They needed a phone
FIXED-LINE TELEPHONY FREED PEOPLE FROM DISTANCE
Picture by spratmackrel
People didn’t need to be at a given location to place a phone call
They needed a mobile
MOBILE TELEPHONY FREED PEOPLE FROMPLACES
Picture by Matt Preston
People don’t need to use a particular device to make a call
They just need an app on a connected device
This is what RCS-5 is about
IP TELEPHONY IS FREEING PEOPLE FROMTHE DEVICE
Picture by l normalityrelief
People won’t need a particular app to have a conversation
They will need a smile :)
IP FRAMEWORK WILL FREE PEOPLE FROMAPPS
Picture by Ani-Bee Game by Jibe Mobile
With Wi-Fi there is no circuit
With LTE there is no circuit
There is only DATA
This is having a profound impact
IP WILL EVENTUALLY KILL THE CIRCUIT
Picture by Pulpolux !!!
There is more than 7B phone numbers today
IP telephony will still use phone numbers for some years to come
By the way, the most successful OTT services today use numbers
BUT IT WILL NOT KILL THE PHONE NUMBER, NEITHER THE “PHONE”
Picture by Ol.v!er [H2vPk]
1 - Huge part of the industry is based on standards
2 - Ecosystem of layers
3 - Economy of scale
4 - Best way to achieve ubiquity
5 - Simplicity for users
6 - Does not belong to anyone
THE IMPORTANCE OF STANDARD
THE STORY OF INSTANT AND SHORT MESSAGES
SMS SMS SMS SMS SMS
1 - The future of mobile operator communication services
2 - A platform for innovation
WHAT IS JOYN?
As simple as text
As rich as over-the-top
Group chat
No registration
No friends invitation
JOYN CHAT
Background by Capitu
Share files within a chat
Share files during a call
With or without compression
JOYN FILE SHARING
Picture http://commons.wikimedia.org/wiki/File:Parties_break_hearts.JPG
Share video during a call
Normal phone call
Fix all 3G video call user experience issues
JOYN VIDEO SHARING
Background by erenemr
- Communication services are the tip of the iceberg
- Edge-to-edge IP reachability
- Capability discovery
- Rich communication enabler
JOYN WIDELY MISUNDERSTOOD
1 - Person to person
2 - App to app
3 - Person to business
IMAGINE A WORLD OF TRULY INTEROPERABLE AND UBIQUITOUS RICH CONNECTION
- For developers - Easy to use APIs in the making which will make inclusion of joyn comms easy to existing apps
- For users: joyn enabled multiplayer gaming
COMMS IN APPS & GAMES
- For developers: Add chat capabilities to apps without maintaining a communication service back-end
- For users: real-time information enriching the call to a business
PERSON TO BUSINESS
- Add video to customer care calls
- In-call real-time sharing of personal information
RICH CUSTOMER CARECALLS
Florent Stroppa, Vodafone
twitter: @florentstroppa
THANK YOU!!