Project 1

Our ChallengePosition three senior GM leaders in NYC

Technological Innovation

Financial Leaders

Corporate Leaders

Global Citizens

Focus Areas

President Daniel Ammann

Chief Executive OfficerMary T. Barra

Executive Vice President Mark Reuss

Objectives • Financial Leadership• Corporate leadership

• Financial Leadership• Corporate Citizenship

• Innovation• Corporate leadership

Audiences• Investors• Consumers• Financial influencers

• Social Leaders• Financial influencers

(Media & Investment)• NYC culture

• Millennial• Thought leaders• Tech Innovators

NYU Stern-Polytechnic Speaker Series: Innovation in Supply-Chain Management

o GM Foundation for Education Initiatives

o Expert insights

o Attract bright, talented potential employees

Event 1：

Event 2:

Impact 21 Leadership: Conversations with Men

o Asserts/validates Mark’s views

o GM as a woman-friendly organization

Event 3:

Holiday Cheer with Pride o GM PLUS Initiatives

o NYC LGBT Community

o NYC Culture media outlets

or

NYC Pride March

Event 4:

o Promotion for CT6 Sedan Cadillac

o Iconic NYC restaurant + lifestyle excellence

o Media relations

Rainbow Room Invite-only Reception

Event 1:

J.P. Morgan Auto Conference

o Excellent performance in finance and global operations

o Investor relations and confidence

Event 2:

Economic Club of New York (Membership)

o Strengthen global status

o Enhance investors and employees confidence

Event 3: (Optional)

o Sponsor/Speaker

o Reinforce Cadillac as a lifestyle brand

Or

GM International Luxury Conference

o June/July - Gotham Hall

o Car/ Technology/ Art

o Unconventional Media: eg: Robb Report, Noblesse, Wealth Collection

• A New York Identity

• Connect with Media on their turf

• Message Control

Event 1:

• The Tribeca film Festival is a New York centric event

• Media coverage start mid-February lasting until end of April, with three media cycles.

Wall Street Journal.Brooklyn Daily Eagle

Gay City NewsGotham GazetteQueens Tribune

The Epoch TimesInternational Business Times

The VillagerWashington Square News

BloombergBusiness Insider

CNNFinancial times News

ForbesInternational Business Insider

AM NYMetro NY

New York Daily NewsNew York Post

New York TimesNewsday

The Village Voice

Sponsor the Tribeca Film Festival and include Mary Barra at an affiliate event to connect GM to the New York culture and press.

WHY• Timing

• Execution

• The Event

HOW

• A New York Identity

• Local and National Coverage

• Exposure to other Cross-Industry Leaders

Event 2:

• One of the few occasion when New Yorkers become engaged, attentive and involved.

• This does not mean GM needs to become politically polarized

• During this cycle, Media is looking for thought leaders to discuss various socio-economic topics.

Engage media outlets for a desk-side tour during the campaign season to discuss policy, finance and business topics

WHY• Timing

• Execution

• The Event

HOW

“Fortune sides with him who dares.”

― Virgil

“Risk comes from not knowing what you're doing”

― Warren Buffett

Thank you

Q&A