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  • GLOWA Strategic Planning Workshop Final Report

    March 2011


    Workshop Overview

    Global Welfare Association, GLOWA, held its first Strategic Plan workshop in March

    2011. The workshop’s main purpose was to formulate GLOWA’s Three-Year Strategic

    Plan for 2011-2013.

    GLOWA’s small staff of three attended the Workshop as participants, which included the Executive Director, the Program Office for Professional Rehabilitation, and the Program Office for Human Rights Education. The sessions were facilitated by a U.S. Peace Corps Volunteer. The participants gathered at GLOWA’s headquarters office in Bamenda, Cameroon for five meetings.


    Since GLOWA is a young organization, it was decided to focus on its internal structure

    and programs for the upcoming three years rather than installing a traditional five year

    strategic plan. Stakeholders should be invited to the next Strategic Plan workshop as

    participants after GLOWA initiates a monitoring and evaluation system. The

    participatory approach was emphasized as both the Executive Director and staff members

    expressed their thoughts and provided input for each of the sessions.

    The sessions were conducted as follows:

    Session and Dates Topics Discussed

    Session 1: March 8, 2011 1) Introduction to Strategic Planning (SP)

    2) Expectations for SP

    3) Environmental Scan and SWOT Analysis

    4) Brainstorming for the next three years

    Session 2: March 9, 2011 1) Revising Statements of Purpose (Do Mission, Vision, Value

    statements reflect direction for the next three years?)

    2) Stakeholder Identification for funding/partnership, relationship

    building, and marketing opportunities

  • GLOWA Strategic Planning Workshop Final Report

    March 2011


    Session 3: March 10, 2011 1) Problem tree and overall goal statement

    2) Program objective statements

    3) Logframe charting

    Session 4: March 11, 2011 and

    March 12, 2011

    1) Operational plan for programs

    2) Internal operational plan

    Session 5: March 15, 2011 1) Implementation

    2) Monitoring & Evaluation

  • GLOWA Strategic Planning Workshop Final Report

    March 2011


    Session 1 Findings

    Expectations for Strategic Planning

    GLOWA recognizes the importance of SP and wants to use this report to increase the

    NGO’s legitimacy, to refine its Statements of Purpose, and to implement its Operational

    Plan. GLOWA also hopes that this initial SP training, after three years, will direct them

    towards their next Strategic Plan.

    Environmental Scan/SWOT Analysis

    After analyzing GLOWA’s internal and external factors, the following strengths,

    weaknesses, opportunities, and threats were discussed for the SWOT analysis.


    1) Committed and skilled staff to GLOWA’s mission and work

    2) Headquarters office in Bamenda has large office space

    3) Location is close to Bamenda center; near victims, general population, and international volunteers

    4) Mission and goals appeal to global human rights and is a non-partisan and apolitical organization

    5) Connected to various networks and collaborators in Northwest Cameroon region

    6) International support and general interests; connected to international volunteers

    7) Satellite offices in Ngie and Kumbo to reach victims closer to their villages

    8) Information resource access (publications)

    9) Support from authorities, traditional fons, and councils

    10) Peer counselors (former victims) are part of GLOWA

  • GLOWA Strategic Planning Workshop Final Report

    March 2011



    1) Limited capacity for resource mobilization (financial)

    2) Slow communication between GLOWA and its partners

    3) Inactive Board of Directors

    4) Staff instability – small staff, high turnover rates, low salaries

    5) Lack of documentation


    1) Favorable media environment within Bamenda and Cameroon (radio, television, print)

    2) Strong civil society and network opportunities

    3) Collaboration with international volunteer organizations (U.S. Peace Corps, Volunteer Service Overseas, DED, Helvetas, etc.)

    4) Large youth population for volunteers and interns

    5) Available legal framework; GLOWA operates as a non-governmental organization

    6) Country receptive to receiving independent international volunteers

    7) International donors and grants

    8) Democratic government – relative peace and stability


    1) Lack of infrastructure (bad roads limits access to schools) and technology

    2) Unstable relationships with administrative authorities and potential conflicting interests (i.e. not enforcing the law)

    3) Inter-tribal conflicts put rural children at greater risk as victims

    4) Lack of incentives for youth to volunteer

    5) Limited government support (finances)

    6) Corruption

  • GLOWA Strategic Planning Workshop Final Report

    March 2011


    Organization Chart

    GLOWA’s programs and general structure was recently constructed by an independent

    American volunteer. The staff reviewed and approved the organization chart.

    See Appendix A for the Organization Chart.

    Brainstorming for 2011 – 2014

    GLOWA was asked to brainstorm programs and activities for the next three years. The

    staff discussed enhancing programs; reaching out to victims in 5 subdivisions throughout

    the Northwest region; strengthening relationships with other NGOs and networks;

    launching advocacy efforts through the councils; creating community observatories (or

    neighborhood watch groups); training young peer campaigners; creating a filing system

    in the office; documenting GLOWA’s work; accurate budgeting; establishing a Monitoring

    & Evaluation framework; creating a resource center within the office; standardizing a

    general cash flow mechanism for finances; organizing fundraising events; and generating

    a generic “canned response” format for writing grants.

    Many brainstorming ideas were contributed and the staff believes they are feasible to

    implement in three years’ time.

    Session 2 Findings

    In this session, the GLOWA staff reviewed and revised their Statements of Purpose to

    reflect its direction for the next three years.


    GLOWA believes that every child has the right to grow in an environment where s/he feels free, valued, and given the opportunity to maximize their potentials without succumbing to domestic and sexual servitude. We aspire to build child-friendly and abuse-sensitive communities where children are empowered as claim holders and promoters of their basic human rights. We are committed to upholding these rights as a way of preparing future generations of Cameroonians to become productive citizens of society.

  • GLOWA Strategic Planning Workshop Final Report

    March 2011



    GLOWA combats human trafficking and the damage it creates in communities

    throughout the Northwest region of Cameroon through raising awareness, rehabilitation,

    and advocacy. Our work aims to nurture a culture of respect for human rights,

    particularly those of children and women, and fight against the systematic abuses faced

    by the most vulnerable.

    Value Statements


    -Treat everyone with respect and love, regardless of age and/or gender.

    -Be committed and dedicated to your work.

    -Always be honest.

    -Be another one’s keeper.

    -Always be receptive to working with others.

    -Listen to each other with an open heart and an open mind.

    -Be friendly and courteous.

    -Be supportive.


    -Harm women and children.

    -Take advantage of the needy and those vulnerable.

    -Hesitate to give information to anyone at any time.

    -Be lazy.

    -Stray from your values and mission.

    -Give out confidential information about clients.

  • GLOWA Strategic Planning Workshop Final Report

    March 2011


    Stakeholder Identification

    Next, the staff identified and categorized primary and secondary stakeholders. This

    reinforced GLOWA’s assessment that existing NGOs, networks, international

    organizations, and international volunteers present significant opportunities for

    collaboration efforts and future donors. GLOWA will continue to nurture and strengthen

    relationships with the following stakeholders identified:


    Children, parents, communities, traffickers


    Community institutions

    Schools, hospitals, orphanages


    Ministry of Social Affairs, Ministry of Youth Affairs, Ministry of Scientific Research &

    Innovation, Ministry of Justice, Ministry of Health, Ministry of Territorial

    Administration, municipal and traditional councils (chiefs, fons, quarterheads, lamidos),

    U.S. Department of State, U.S. Embassy, UNFPA, U.N


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