Pixel Clear (Pvt) Ltdwww.pixelclear.lk

Mr. Sanjaya Ratnayake (Director Marketing, Pixel Clear (Pvt) Ltd)Mr. Hayesha Somarathne (Director Technology, Pixel Clear (Pvt) Ltd)Mr. M. B. Herath (Retried Deputy Commissioner, Department of Archaeology)Mr. R. M. W. Ratnayake (Additional Secretary [Tech] , Ministry of Irrigation & Water Resources Management )

Problem Area & Proposed Solution

SL Tourist board mainly promotes Anuradhapura, Polonnaruwa, Sigiriya and Kandy

Glorious Bygone - Search. Discover. Bygone.One stop web portal for Cultural/Eco TouristsPromote true value of Sri Lanka

SL has plenty of undiscovered & unprompted World first tank? World first Dagabo?

Therefore only 2.2% are Cultural Tourists (SL Tourism Development Authority)

• Case Study For Kegalle

Customer : Cultural Tourist4 Night $400 2 Night

$200

(Competitor Analysis)

1st Year 2nd Year 3rd Year

Type Local Archeological & Historical Sites

Global Heritage Portals

OTA (Online Travel Booking)

Examples www.srilankaheritages.com www.world-heritage.org

www.culturalitaly.com

Limitation Repetition of known PlacesNot Frequently updates

Limited Business aspect

Local Bookings

Unique with

Glorious Bygone

Capture untouched historical placesContributed Content verification

Crowd Sourcing Financial Awards for contributors

Local + Global Bookings

Solution Overview

Content Author/Review

er

Hotel & Service Providers (Travel

agent & operators, Tour Guides, etc…)

Cultural Tourist

Archaeologists/Students/

Researches/Information seekers

Marketing mix

PRODUCT PRICE

PROMOTION PLACE

TARGET MARKET: -

Cultural Tourist

Facebook, Twitter, Google+, etc…Directory PublishingEmail Campaigns Direct Email communicationsWeb banners & AdvertsSEOEndorsements

Unique 24/7 AvailabilityMobilityAwareness

Unique & Verified InformationUser friendly Convenience ValueUsefulnessDesignTechnology

Listing: Rs. 2,500Cover Banners : Rs. ,000Flashing: Rs. 25,000

TipTheWeb : 5C, 10C, 25C,US$1

Booking Engine: 10%

Task Budget Funding Source

Funds (Rs)

Research Assistants Rs. 360,000 Spiralation

200,000

Personal Funds

160,000

Traffic Generation Rs. 500,000 Spiralation

450,000

Personal Funds

50,000

Local Promotions - Awareness campaigns , Workshops, etc

Rs. 150,000 Spiralation

100,000

Personal Funds

50,000

Compensating Writers 100% TipTheWeb

100%

200000

450000

100000

SPIRATION FUNDS : Rs. 750,000

ContentTrafic Awareness

Grant Utilization & Project Expenditure Plan

Revenue (Investment Appraisal)

• NPV – 5 years: Rs. 10m• Payback Period: 1 year

• Scenario Analysis and Sensitivity Analysis

Failing Info Travel

Failing

TipTheWebFailing OTA

Own Marketing / Affiliated NW– 10%

SMS and Email Subscription –

50%

Give up or Cultural Online Shop – 50 %

Revenue ModelRevenue 1st Year 2nd Year 3rd Year 4th Year 5th Year

Local Ads Rs: 1.2 mn 20% increase

20% increase

20% increase

25% increase

Search Engine

Affiliated Networks

Rs: 1.2 mn 20% increase

20% increase

20% increase

25% increase

TipTheWeb Rs: 1.2 mn 20% increase

20% increase

20% increase

25% increase

Online Booking

Rs: 1.2 mn

20% increase

20% increase

Classification of Continent/ Sub continent/ CountrySignup/Sign InManage My Places

Add placeEdit placeList placeDelete place

Manage My CommentFeedBack with Screen ShotsTipTheWeb configurationSearch place

Live Product Demo