globcom team 8

7/23/2019 Globcom Team 8

1/108

A pat to t eChange

Team 8GlobCom 2015


2/108

Our Team


3/108

Agenda

1. SWOT and PEST

2. Statement of the Problem. !"nal #"ne$. Strateg%5. Publ"&' and Spe&"(& Ob)e&t"*e'+. Ta&t"&',. T"m"ng

8. -udget. E*aluat"on


4/108

SWOT /

Strength'

Three d"erent &ountr"e' are &ooperat"ng

The "n"t"at"*e o- "' a pro)e&t of WW! all o*er the 3orld.

ed"a &o*erage "nformat"on about o- pre''7.

The eart of -orneo "n"t"at"*e oer' an "mho3 &ountr"e' &an 3or4 together a&ro'' and "mplement a green e&onom% *"'"on.

The ob "' opened to an% other organ"9to help and &ooperate "n the pro)e&t.

S"n&e 200, the go*ernment' ha*e madeon "mplementat"on: hold"ng $ tr"/lateral me

en*"ronmental regulat"on' de*elop"ng tr"a&t"on plan' bu"ld"ng &apa&"t% on the gpra&t"&al pro)e&t'.

o- ha' be"ng 3ell &ommun"&ated throurelat"on' &ampa"gn &elebrat"ng the un";"n"t"at"*e and the geograph"&al area "t'elf.


5/108

SWOT /Wea4ne''

Se*en %ear' after the go*ernment

eart of -orneo >e&larat"on anal%

'ho3' defore'tat"on rate' "n the o- "n&rea'ed.

?egat"*e &ommun"&at"on of the WW! &ampa"gn'

are not gett"ng enough attent"on an%more.

The a&t"on' to &on'umer' and lender' 'hould

en&ouraged b% go*ernment' 3h"&h pla%

"mportant role "n the pro)e&t.


6/108

ST

>e'p"te the en*"ronmental e&onom"& and 'o&"al*alue of the eart of -orneo "t "' &om"ng under an"n&rea'"ng pre''ure from a gro3"ng populat"on andboom"ng "ndu'tr%. @f defore'tat"on &ont"nue' at the &urrent rate'man% of the fore't t%pe' 3"ll fall belo3 the le*el'

"dent"(ed b% epert' a' the m"n"mal le*el' re;u"redto ma"nta"n e&olog"&al fun&t"onThere are la3' on the prote&t"on of -orneo butare not al3a%' follo3ed and the &on'e;uen&e' arepra&t"&all% n"l and de*alued 6for eample Palm O"l7.

Eplo"tat"on of natural re'our&e' and "llegaletra&t"on of m"neral' through te&hn"&al damage

the en*"ronment.@n&rea'ed po*ert% of -orneo fam"l"e'

!re;uent &on"&t' bet3een the >a%a4 &ommun"t%and the go*ernment of @ndone'"a

@nd"a "mport' from ala%'"a produ&t' 'u&h a'palm o"l fru"t' and '%nthet"& tet"le' that 3"ll be'old dut%/free and therefore &heaper.


7/108

B Tran'form the 3a% that &ompan"e' "mpa&t the

en*"ronment.

SWOppor

B @n"t"at"*e 'ee4' to 't"mulate &ompet"t"*e trade

of 'u'ta"nable t"mber 3h"&h "' a 3"n/3"n for

both &on'umer' and logger'.

B edu&e the defore'tat"on rate'.

B !"nd"ng 'olut"on' to en*"ronmental &hallenge'

b% 3or4"ng together 3"th bu'"ne'' Go*ernment

and &ommun"t"e'.B E"'ten&e of program' "n the &ountr"e'

re'pon'"ble for -orneo that promote the

en*"ronment and the &ontrol of ra3 mater"al'

'u&h a'D "n"'tr% of @ndu'tr% and Pr"mar%

e'our&e' 6-rune"7 Tenth ?at"onal ala%'"a

Plan 62011/20157 Common "'"on on

B The Go*ernment of

part"&"pat"on of the p

go*ernmental organ"9at

general publ"& 3"ll &on

plant more tree'.

B E&e''"*e med"a &o*er

pre'' and onl"ne "nforma


8/108

PESTAnal%'"'

The PEST anal%'"' eplore' the three nat"on' that belong to the F-orneo areaD

ala%'"a @ndone'"a -r


9/108

PEST Anal%'"' Hala%'"a

!ederal &on't"tut"onal ele&t"*e monar&h%.

"olat"on aga"n't human r"ght' 6e.g. !reedomof epre''"on !reedom of a''embl%7.

ember of A'"an and @nternat"onal

relat"on'h"p' 6e.g.


10/108


15 = of nat"onal eport are petroleum and palm o"l I eported S"ngapo

Japan.

Great d"'tr"butor of 3ood' 6around K$.5 b"ll"on a %ear7 I ma"nl% eported

South Lorea Ch"na @nd"a I The o*erall trend of logg"ng eport

de&rea'"ng.

Target Compan"e'D Ta Ann old"ng' -hd. Saml"ng Group.

E&onom"&al


11/108

PEST Anal%'"' Hala%'"a So&"a

Populat"onD 2.,1+.+5

#"fe epe&tan&%D ,5 %ear

>en'"t%D 0

Ethn"& Group'D eteroge

6four ma)or ethn"&'D Oran

ala%' The Ch"ne'e So #anguage'D ala% 6nat"o

Ch"ne'e language'

OM&"al rel"g"onD @'lam 6m

S l "


12/108


Te&hnolog"&alThe @nno*at"on Agen&% of ala%'"a 3ant' to be a 3orld3"de referen&e

"ndu'tr% of grapheme.

ala%'"a 3ant' to be&ome a de*eloped &ountr% 3"th NgreenN te&hnolo

the de*elopment of palm o"l "ndu'tr%.

ala%'"a 3ant' to "n&rea'e the"r eM&"ent de*elopment to be &on'"der"nThe 6TE7 a"m' at be"ng the lead"ng "nternat"onal "n*ent"on and

ala%'"a Te&hnolog% Epo he A'"an area.

@n 2002 the ala%'"an ?at"onal Spa&e Agen&% 3a' &reated to atten

edu&at"on and eper"ment'.

?o3ada%' the ala%'"a Go*ernment "' mo*"ng on rene3able energ%

na %' '


13/108

na %' ' H@ndone'"a

Pol"t"&alepubl"& 3"th pre'"dent"al '%'tem

"olat"on aga"n't human r"ght' 6e.g.

!reedom of epre''"on7

ember of A'"an and @nternat"onal

relat"on'h"p' 6e.g.


14/108

na %' ' H@ndone'"a

E&onom"&al

o- "' a reg"on 3her

eported produ&t' &an

t"mber 'p"&e' o"l gold7.

Onl% A'"an &ountr% "n OPEC


15/108

@ndon

E&ono

Populat"onD 25.+0.2$

>en'"t%D 108

Ethn"& group'D eterogen"& d"*er'"t%

63e'tern and ea'tern "'land'7

#anguageD 'e*eral hundred

language' a 'tate &on'"der' 1$

d"erent language'rdlarge't demo&rat"9ed e&onom%

ed"a' ha*e a huge "mpa&tD

2ndlarge't nat"on on !a&eboo4

1'tlarge't nat"on on T3"tter

el"g"onD three fourth of the

populat"on are u'l"m' 6and

Chr"'t"an' "ndu' lo&al rel"g"on'7


16/108

PEST Anal%'"' H@ndone'"a

Te&hnolog

E*er% %ear @ndone'"a &elebrate' the @ndone'"a @nternat"onal Green Te&hnol

!r"endl% Produ&t' Eh"b"t"on 6@?AGEE?TEC7. @t "' an "nternat"onal trade eh

&ompan"e' that are "n*ol*ed "n the green "ndu'tr% &an 'ho3 ho3 the% 3or4

&an be done 3"th green "ndu'tr%. @t "' the ma"n platform for green te

pro*"der' bu%er' and u'er'.

na %' '


17/108

na %' ' H-rune" Pol"t"&al

Ab'olute onar&h% 3"th Sultan of -rune".

"olat"on aga"n't human r"ght' 6e.g. !reedom of

epre''"on7.

ember of A'"an and @nternat"onal relat"on'h"p' 6e.g.


18/108

na %' ' H-rune" E&onom"&al

Whole &ountr% re'"de' "n o-

area.

Crude o"l and natural ga'

produ&t"on a&&ount for +0= of

G>P and more than 0= of

eport'.

The &ountr% ha' a 'mall '"9e and pop

&ompared to the other o- &ountr"e' but th

per &ap"ta "' the h"ghe't 6around K8000 a %

na %' '


19/108

na %' ' H-rune" So&"al

Populat"onD $00.000

,0= of people aged 15/+$

Populat"on gro3th per %earD 1,85=

80= are l"*"ng "n


20/108

na %' ' H@ndone'"a Te&hnolog"&al

The @n't"tute Te4nolog" -rune" ha' done and 't"ll doe' re'ear&he' about green

(nd a te&hnolog% ba'ed on a produ&t"on or ut"l"9at"on le'' harmful to the en*"r&reate a 'u'ta"nable te&hnolog% for en*"ronment.

-orneo ha' "n&rea'ed the te&hnolog"&al &hange to "n*e't"gate and 4no3 about

produ&t"*"t%.

-orneo "' one of the 3orld' b"gge't produ&er' of &omputer d"'4 dr"*e'.


21/108

On the one hand the d"*er'"(ed eart of -orneo area 6o-7 ha' been "n large pa

eplo"ted b% man% &ompan"e' and ent"t"e' around the 3orld 3hat repre'ent' hug

the b"od"*er'"t% of o- and "n the fore't "t'elf a' 3ell.

On the other hand WW! "' &ommun"&at"ng th"' "''ue "n a negat"*e 3a% tran

problem' and not promot"ng a 3a% of l"fe &ompat"ble 3"th the b"od"*er'"t% and

order to prote&t the en*"ronment of o-.

Statement ofthe problem


22/108

!"nal #"ne

@n&rea'"ng &on&ern "nde and

pre'er*at"on of -orneo fore't

de&rea'"ng defore'tat"on and

en&ourag"ng the prote&t"on of "t'

e&o'%'tem.

bl"


23/108

Publ"&Anal%'"'

Compan"e'

#o&al

Go*ernment' C"*"l So&"et%

?PO' A&t"*"'t' @nd"genou'


24/108

@n the total there are $0 &ompan"e' "m

re'our&e' from ala%'"a 'u&h a' palm o"l

Palm o"l ha' be&ome one of the ma"n fa&tor

"' pre'ent "n man% produ&t' 'u&h a' 'ha

detergent' "&e &ream' &oo4"e' and &o'met

are 1$ &ompan"e' produ&"ng the'e t%pe'

palm o"l a' one of the "ngred"ent'. The ma

o"l are from Ch"na Japan


25/108

eplorat"on of the land "n part"&ular the etra&t"o

there 21 &ompan"e' "mport"ng t"mber from

&ountr"e' "mport"ng t"mber are Japan E.


26/108

p pOb)e&t"*e'

Intenti

onCompanies

(409)Proportion

(%)

Term

Increase

the

informati

on that

NPOS

have

about

HoB

12% (49

companies)

4

month

s

25% (102

companies)

6

month

s

35% (143companies)

12month

s

!are for

the

perceptio

n of them

pro"uctiv

e impact

in HoB

11% (44

companies)

5

month

s

28% (114

companies)

12

month

s


27/108

@nd"genou'

W"th regard to "nd"genou' people' 2 to $ m"ll"on belong to

the >a%a4 / an ethn"& group of the "'land of -orneo and

&on'"'t' of more than 200 'ubgroup'. Ea&h group ha' "t'

o3n language &u'tom' la3' terr"tor% and &ulture. o't of

the'e belong to Chr"'t"an"t% and other' to @'lam. One of the

b"gge't group' "' the @ban. Th"' group "' &on&entrated "n

Sara3a4 -rune" and @ndone'"a. Toda% the% arent longer'een a' Nhead hunter'N but a' a people 3ho ha*e rea&hed

the global"9at"on and te&hnolog%.

About 10 to 12 thou'and of th"' people depend on -orneo

fore't for the"r 'ur*"*al and the go*ernment of Sara3a4

'tate doe' not re&ogn"9e the r"ght' of the people. The

#o&al


28/108

#o&alGo*ernment'

The lo&al go*ernment' refer to the nat"onal go*ernment' of o-/related area

@ndone'"a and -rune". The% ha*e d"re&t and ult"mate leg"t"ma&% po3er to allo3 d

o-/related &ompan"e'. The% enfor&e the en*"ronmental la3'. The% are al'o pol"

publ"'h "mplement and fo'ter oM&"al de*elopment plan' and o- department to the"r

the"r plan' are ee&t"*e and &on*"n&"ng enough the% 3"ll be 'upported b% the

re'pe&ted b% the &ompan"e'. ean3h"le "t "' a b"g &hallenge a' the go*ernment'

&ompan"e'. The% al'o ha*e to ma"nta"n o- eport' 3h"&h bene(t' nat"onal e&onom

"n*ol*ed "n the o- pro)e&t and the% ha*e alread% '"gned the >e&larat"on of o-.

#o&al


29/108

#o&alGo*ernment'

Inten

tion

Governments (3)

Proportio

n

$erm

!arenes

s for the

nee" of

re"ucin%

"eforesta

tion in

HoB

&00' (

%overnm

ents)

&

mont

h

!arenes

s for the

nee" of

eistence

of

cooperati

on

bet!een

the

%overnm

ents inor"er to

&00' (

%overnm

ents)

*

mont

hs


30/108

C"*"l So&"et%

The a*erage l"fe epe&tan&% "' ,1 %ear' old for all people l"*"ng "n @ndone'"a. o't 'tud

d"er' b% gender. The 3omen &an l"*e ,$ %ear' 3h"le the men &an onl% l"*e +.

@n term' of te&hnolog% @ndone'"a "' the 'e&ond large't nat"on on !a&eboo4 the (r't o

large h"'tor"&al about re'ear&h"ng onl"ne. Th"' "' a &ountr% 3ell "n*ol*ed "n term' of te

&apa&"t"e' to under'tand the global &hange that "' happen"ng all o*er the 3orld '"n&

@nternet.

@n th"' plan 3e are go"ng to fo&u' our &ommun"&at"on "n three &"t"e' of @ndone'"a. We&"t"e' b% populat"on that are Ja4arta Suraba%a and -andung. @t doe'nt mean 3e

people from other &"t"e' "n @ndone'"a of &our'e the% &an be "nuen&ed b% the med"a an

@ndone'"a

" "l "


31/108

ala%'"a a &ountr% "n Southea't A'"a ha' an e;uator"al &l"mate 6hot and hum"d7 and

ma"nl% b% fore't'. The &ap"tal &"t% "' Luala #umpur and the Go*ernment &orre'pond

monar&h%. The 'po4en language' are ala% 6oM&"al7 Engl"'h Ch"ne'e Tam"l and @ban.

ala%'"aQ' populat"on "' o*er 28 m"ll"on of 3h"&h +1= are -um"putera 6ala% te

ala%'"an people and 'ome "nd"genou' &ommun"t"e'7 2= are of Ch"ne'e de'&ent a

de'&ent. !rom -um"putera 50$= &orre'pond' to the ala%' and the re't &orre'

people'. ala%' are u'l"m' and pra&t"&e the &u'tom' from th"' rel"g"on and from ha*e a dom"nant role "n pol"t"&'. @nd"genou' &ommun"t"e' &ompo'e more than half of

Sara3a4 and more than 2R of the populat"on of Sabah.

ala%'"a

C"*"l So&"et%

C" "l S " t


32/108

The a*erage l"fe epe&tan&% "' , and 3omen are 3ho the mo't l"*e. Onl% 5= of th

+5 and about 2+= are under the age of 15 %ear'. About 20 m"ll"on ala%'"an

ala%'"a 3h"le onl% 8 m"ll"on l"*e "n another "'land. ,0= of the populat"on l"*e' "n uof the total populat"on &orre'pond' to m"grant 3or4er'. A&&ord"ng to a report d

e't"mated that 2R of Sabah 3or4er' are "llegal "mm"grant'.

ala%'"a ha' o*er 8000 4"lometer' of road about a thou'and 4m of ra"l l"ne' and

than + m"ll"on people ha*e mob"le phone' and o*er 15 m"ll"on ha*e a&&e'' to the @

to rel"g"on the ma)or"t% 6$58=7 &orre'pond' to @'lam 2$5= to Ch"ne'e bel"ef' +.8

+8 = to other. W"th regard to &ulture "n 1,1 the go*ernment &reated a N?at"o

3h"&h de(ne' the &ulture of ala%'"a.

ala%'"a

C"*"l So&"et%

C" "l S " t


33/108

-rune" "' a &ountr% "n Ea't A'"a 3"th an e;uator"al trop"&al &l"mate 6hot an

terr"tor% &ompo'ed ma"nl% b% fore't'. The &ap"tal &"t% "' -andar Ser" -eg

&ountr% 3here the 'tate "' 'o*ere"gn "n the pol"t"&al '%'tem "' go*erned b% t

and the trad"t"on of the ala% @'lam"& onar&h%. The -rune" populat"on "'

"nhab"tant' of 3hom ,5= l"*e "n urban area'. The a*erage l"fe epe&tan&%

About ++ = of the populat"on are ala%' 11= are Ch"ne'e and the rema

"nd"genou' people'. The oM&"al language "' ala% 6ela%u -rune" 3"del%

'tandard ala%7 follo3ed b% Engl"'h and Ch"ne'e. The oM&"al rel"g"on "' @'la

-uddh"'m 61=7 and Chr"'t"an"t%

Culture "' e''ent"all% ala% 3"th man% "nuen&e' of @'lam 6&ulture more &o

the ala%'"a'7. >ue to @'lam"& la3 "'nt allo3ed the 'ale of al&ohol"& be*erag

o3e*er non /u'l"m' ma% pur&ha'e '"n&e "n l"m"ted ;uant"t"e'. The &r"me ra

-rune"

C"*"l So&"et%

oreo*er -rune" >aru''alam "' a mult"/ethn"& 'o&"et% "n 3h"&h one ethn"& gro

C" "l S " t


34/108

ha' a monopol% of pol"t"&al po3er. ar"at"on' "n trad"t"on among other ethn

reg"onal but &ultural 'o&"al and l"ngu"'t"&. @nd"genou' u'l"m' u'uall% are refe

ala%' e*en "f the% are not nat"*e 'pea4er' of the ala% language.

That be"ng 'a"d other "nd"genou' people l"*"ng "n the reg"on ma"nl% "n h"ghla

25000 6Jo'hua Pro)e&t7 urut 2000 6Jo'hua Pro)e&t7 Leda%an 18,00 65.

6157 and Tutong 15000.

W"th the oM&"al nat"onal "deolog% of ela%u @'lam -era)a 6or ala% u'l"m on

&ont"nued to be pre''ure on the non/u'l"m populat"on to &on*ert to @'lam

&ulture. ?on/ala% and non/u'l"m m"nor"t"e' &ont"nue to be 'ub)e&ted to unfa*b% -rune" author"t"e'.


35/108

I

n

t

e

n

t

i

on

-a

.a/

sia

(

0

1

94

,of

pe

op.

e)

In

"o

ne

sia

(&

*

mi.

.ion

an

"

*1

1

th

ou

sa

n"of

pe

op

.e)

B

r

u

n

e

i

(

&

*

1

2

4

)

Pr

op

ort

ion

(t

.east

$e

rm

Pr

op

ort

io

n

(t.ea

$er

m

Pr

op

ort

ion

(t

.east

$

e

r

m


36/108

A&t"*"'t' S"n&e the

'tud% abou

ha*e prom

beha*"or "n

the en*"ro

group of "n

the (r't a&

Common' P

3ho'e ma"

3"th the pr

area'. @n ou

lot of d"e

are &ollabo

d"erent

en*"ronmen

the 'urpa''ed


37/108

en*"ronmental

3elfare of the

ma"n rea'on

be&om"ng more

to the pre'

en*"ronment

a''o&"at"on 3"t

a&t"*"'t' are no

&hange the

en*"ronment

better 3a%' of b

&"*"l 'o&"et% bu

too.

A&t"*"'t'

Th"' mean' the% are fo&u' on the adopt"ng of green 'trateg"e' that allo3' the e;

" t l " ht Th "ll" f t" " t d th ld th t " t


38/108

en*"ronmental r"ght'. There are m"ll"on' of a&t"*"'t around the 3orld that are "ntere'

of human and en*"ronmental r"ght'. Some of them &an be "mportant to the o- p

&an help WW! promot"ng the pre'er*at"on of the o- area. @n th"' pro)e&t 3e 3"ll 3o

a&t"*"'t' that are &ooperat"ng 3"th WW!.

A&t"*"'t'


39/108

Inten

tion

ctivists (*

mi..ion of

peop.e)Proportio

n (t.east)

$erm

Increase

the

informati

on that

ctivists

have

aboutHoB

*'

(& ,*0 00

0)

mont

hs

,*'

( ,*0 00

0)

&

mont

hs

Inte%rate

activist

into a

%reen

movemen

t about

HoB

2'

(& 400 00

0)

4

mont

hs

1*'

( *0 00

0)

&

mont

hs

A&t"*"'t'


40/108

?PO'

@n *"e3 of the problem that e"'t' "n o- "t "' ne&e''ar% the help of ?PO' that ha*e

Tho'e that are d"re&ted to problem' 'u&h a' the o- &an ta4e a&t"on b% e'tab

erad"&ate the problem. @t "' "ntended to a&h"e*e th"' target aud"en&e en*"ronment

the% &an be the &onne&t"on that 3"ll allo3 greater un"t% 3"th ea&h other and the

@n*ol*ed. The% are ?PO' that through the"r a&t"on' demon'trate the"r &on&ern for t

'u'ta"nab"l"t% and th"' 3"ll g"*e greater 'trength to th"' pro)e&t.

Thu' 3e 'ele&ted 'ome "nternat"ona

ha*e 3or4ed or 't"ll 3or4 "n partner'h"


41/108

?PO'ha*e 3or4ed or 't"ll 3or4 "n partner'h"

and ma% fa&"l"tate the 3hole pro&e''

?atural e'our&e' >efen'e Coun

Ste3ard'u"p Coun&"l ?ature Co

Greenpea&e@nternat"onal


42/108

?PO'

Inten

tion

NPOs (&,)Proportio

n

$erm

Increase

the

informati

on that

NPOS

have

about

HoB

&00' (&,

or%ani6at

ions)

mont

hs

Inte%ratea %reen

movemen

t to

"efen"

HoB

10' (&0or%ani6at

ions)

mont

hs

&00' (&,

or%ani6at

ions)

*

mont

hs


43/108

Strateg%

1Awa

ren

ess

2Invo

lvem

ent

3 Beh

av

ior

4

Le% e''age'


44/108

Le% e''age'

1. o- 'truggle for en*"ronmental 'u'ta"nab"l"t%.

2. o- prote&t the future of nature and people.

. ob bel"e*e' that people 'hould 3or4 together to prote&t the

en*"ronment.

$. o- need' u' a' 3e need "t.

1't Strateg%


45/108

1'tStrateg%A3arene'' @n&rea'e a3arene'' of o- 6?@nternat"onal7

B Epand the &on&ept and the "mportan&e of

en*"ronmental &on'er*at"on:

B Creat"ng ne3 partner'h"p' to help

&on'er*at"on the o- area:B Commun"&at"on of the ma"n fun&t"on' of

o- and "t "mportan&e.

app"ng of publ"&' H A' the

Companies

Civil

Society

PO$

%&

1'tStrateg% /A3arene''


46/108

A3arene''

app"ng of publ"&' H A' 3e 3ant them to be b%

the end"ng of the "mplementat"on of the 1't

ha'e of 'trate

Companies

CivilSociety

Indieno!s

"ocal#overnmentsActivistsNPOs

PO$

%&

IN'%&%S'



47/108

1 U#et' Tal4-orneoV

Conferen&e

'aretsD ?PO' and A&t"*"'t'

Comm!nication Channel(@nterper'onalCommun"&at"on

'actic)#oal(@nform the publ"&' about the *antage' and that ha*e been e"'t"ng "n -orneo.

1 U# t T l4 - V C f



48/108

1 U#et' Tal4 -orneoV Conferen&e />e'&r"pt"on

@n order to pre'ent the "n"t"at"*e of o- and 'ho3 'ome "mportant deta"l' a

WW! "' do"ng to pre'er*e the en*"ronment th"' ta&t"& "' "mportant to g

"nformat"on needed to the a&t"*"'t' and ?PO'. Some of them alread% 3or4

'o "t ma% be '"mple to &lar"f% all the "ntent"on' WW! ha' to pre'er*e o-.


1 U# t T l4 - V C f


49/108

?umber of "ntere'ted ?PO' or a&t"*"'t' and number of 3ho 3ant t

do an%th"ng.

1 U#et' Tal4 -orneoV Conferen&e />e'&r"pt"on



50/108

2 "ral

Campa"gn

'aretsD C"*"l So&"et%

Comm!nication Channel(So&"al med"a3eb'"te'

'actic)#oal(@nform the publ"&' about the *antage' and that ha*e been e"'t"ng "n -orneo.

2 "ral Campa"gn /



51/108

2 "ral Campa"gn >e'&r"pt"on

Th"' 3"ll be a &ampa"gn that &on'"'t' "n a &reat"on of do&umentar"e' and *"deo' that

the en*"ronment. !"r'tl% the *"deo' ma% 'ho3 'ome "mage' about the o*erep

Epert' 3"ll tal4 about the &on'e;uen&e' that ma% o&&ur "n the future. The% ma%

'tat"'t"&' R &on&rete "nformat"on of 3hat ha' happened.

After th"' 'ho&4"ng "mpa&t the *"deo ma% pa'' 'ome "mage' that 'ho3 the r"&hne

that ha' been &on'tru&ted to pre'er*e the 'u'ta"nab"l"t% of the "'land. We 3a

*antage' of the "'land and the "mportan&e of ma"nta"n th"' po'"t"*e' po"nt'. @t ma%

@t 'hould be a &ampa"gn to let people N 'en'"t"9ed N and pred"'po'ed to do 'ometh"n

3onder'.

2 "ral Campa"gn /



52/108

2 "ral Campa"gn />e'&r"pt"on

@t 'hould be 'hot the be't plan' and photograph' ta4en of the "'land and all the 'pe

en*"ronment.

The footage 3"ll be part of a do&umentar% "n 3h"&h 'e*eral epert' "n the (eld of '

and 3"ldl"fe 3"ll &ontr"bute 3"th the"r op"n"on'.

The "nd"genou' 'hould "ntegrate the do&umentar% and g"*e them op"n"on too. The d

tran'lated and publ"'hed "n 'e*eral &ountr"e' through tele*"'"on.

#ater 6about 2 month' after the tran'm"''"on of the *"deo' on the tele*"'"on there

'ell to the publ"&7. The photograph' 3"ll be 'hared on the 'o&"al med"a a' T3"tter @

!a&eboo4.

2 "ral Campa"gn /



53/108

2 "ral Campa"gn E*aluat"on

Aud"en&e on T >>' bought number of l"4e' &omment' and '

&ontent' 6photo' phra'e' do&umentar% tra"ler7.

trateg%Engageme @mpro*e the engagement of all ent"


54/108

Engagement

@mpro*e the engagement of all ent"

"ntegrate the o- pro)e&t

B @n&rea'e the relat"on'h"p'

bet3een the ent"t"e' "n*ol*ed

"n o- pro)e&t:

B Coord"nate the ma"n "dea'

and ob)e&t"*e' of the three

WW! oM&e' "n*ol*ed "n thepro)e&t.

app"ng of publ"&' H A' the% are

term' of po3er and engagement

pro)e&t of o-

Companies

Civil

SocietyIndieno!s

ActivistsNPOs

PO$

%&

2ndStrateg% HEngagement


55/108

Engagement

app"ng of publ"&' H A' 3e 3ant them to be b%

the end"ng of the "mplementat"on of the 2nd

ha'e of 'trate

Companies

CivilSocietyIndieno!s

"ocal

#overnments

ActivistsNPOs

PO$

%&

IN*O"*%+%N'

2ndStrateg% /Engagement


56/108

En*"ronment

of -orneo

'aretsD Go*ernment' Compan"e' ?PO' and A&t"*"'t'

Comm!nication ChannelD @nterper'onal Commun"&at"on

'actic)#oalD En*ol*e them "n the pro)e&t e on a green and 'u'ta"nabpro)e&t

En*"ronment of -orneo /



57/108

Th"' ta&t"& &on'"'t' "n a tour on the eart of -orneo "n 3h"&h the *"'"tant' &an

en*"ronment "' and ho3 beaut"ful "' the "'land. A' a gu"de the% 3"ll ha*e 'om'pe&"al"9ed for the 'u'ta"nable part able to epla"n the "mpl"&at"on' of the hum

the future of -orneo. @t 3"ll be a one da% tour "n 3h"&h the *"'"tant' 3"ll 'ee a

that l"*e there. The% &an al'o l"'ten 3hat the gu"de' ha*e to 'a% about the nee

'pe&"e' and about 3hat "' need for a health% and 'u'ta"nable future.

En*"ronment of -orneo >e'&r"pt"on




58/108

@t 3"ll be done 'e*eral tour' "n order to a&h"e*e the b"gge't number of publ"&'

tour the repre'entat"*e' of ea&h go*ernment 3"ll be pre'ent. @n the ne

repre'entat"*e' of ?PO' and A&t"*"'t' are al'o go"ng to be there 6 ?PO' per

a&t"*"'t' a''o&"ated to them7 and "n the other' the repre'entat"*e' of the &om

"mport from -orneo are al'o go"ng to be "n*"ted 6 &ompan"e' per tour7. The

be done "nter&hangeabl% e&ept the (r't one that 3"ll o&&ur 3"th the g

pre'en&e.

En*"ronment of -orneo >e'&r"pt"on




59/108

A'&erta"n the mea'ure' ta4en b% the'e publ"&

le*el.

E*aluat"on

$ T t"



60/108

$ Ta&t"&People of

-orneo

'aretsD C"*"l So&"et% ?PO' and A&t"*"'t'

Comm!nication ChannelD @nterper'onal &ommun"&at"on

'actic)#oalD Pre'ent the lo&al &"t"9en' of -orneo and "n&rea'e tha3arene'' for the"r l"fe and &ulture

$ People of -orneo



61/108

This tactic consists in the involvement with the people of Borneo, in particular with 2 of the 200 g

publics may enjoy the day with this folks, learning their values. The indigenous will share them cultur

giving some food. They will also invite the people to join to certain daily activities. e want all the

this experience and to understand the importance of Borneo for the sustainability and !uality of livin

end of the day, the representatives of #oB will ask the opinion of the participants about what they

representatives of #oB must chose 2 folks and talk with them about the project, the objectives and im

$fter the agreement with this folks, the representatives of the %&'s will be invited to participate witho

$ People of -orneo />e'&r"pt"on

$ People of -orneo /



62/108

A 'hort ;ue't"onna"re 3"ll be del"*ered to tr% to under'tand the "mpa&t of th

;ue't"onna"re 3"ll ha*e bet3een 5 and 10 ;ue't"on'. Ea&h of the ;ue't"onna"r

a 'tatement "n 3h"&h the part"&"pant ma% 'ele&t the degree of "mportan&e

3"th that 'tatement.

$ People of -orneo /E*aluat"on

2nd

Strateg% /Engagement


63/108

5 The World"n the World

Comm!nication Channel( So&"al ed"a and Web'"te

'actic)#oal(Pre'ent the en*"ronment of -orneo and "n&rea

a3arene'' for the en*"ronment

'arets(C"*"l So&"et%

5 The World "n the World /

2nd



64/108

Create a *"deo that pre'ent the en*"ronment of -orneo and "n&lude me''age'

a3arene''. The *"deo 3"ll "ntegrate &elebr"t"e' l"4e art"'t' a&tor' futebol pla

3"ll g"*e me''age' of en*"ronmental 'u'ta"nab"l"t%. Celebr"t"e' be&au

per'onal"t"e' *er% famou' that ha*e man% fan'. Thu' obta"n more *"e3'Ra

*"deo 3"ll be 'hared on 'o&"al med"a and on T of man% &ountr"e' tran'lat

language' to empha'"9e that th"' "' a problem of re'pon'"b"l"t% of all.

>e'&r"pt"on

2nd


5 The World "n the World /


65/108

?umber of aud"en&e' on T l"4e' &omment' and 'hare' on 'o&"a

med"a.

>e'&r"pt"on

rdStrateg% >e*elopment and Con'er*at"on of


66/108

Strateg%-eha*"or

area.

>e*elopment of pr"n&"ple' to all

'ta4eholder' at all le*el' to

en'ure that the% 3or4 on the

'ame platform 3"th the 'ame

*"'"on for 'u'ta"nable

Su'ta"nable management for

plantat"on fore't m"n"ng and

other produ&t"on '%'tem' that

u'e' natural re'our&e' "n o-. app"ng of publ"&' H A' the% are

of "mpa&t of beha*"our and t

beha*"our "n fa*our to the en

Compan

ies

CivilSociety

"ocal#overnments

ActivistsNPOs

I+PAC' O,

'-%B%-A*IO.&

POB%

rdStrateg% H-eha*"or


67/108

app"ng of publ"&' H A' 3e 3ant them to be b% the

end"ng of the "mplementat"on of the rdpha'e of

-eha*"or

Companies

CivilSociety

Indieno!s

"ocal#overnmentsActivistsNPOs

I+PAC' O,'-%

B%-A*IO&

POSI'I*%B%-A*IO&

rdStrateg% /-eha*"or


68/108

+ S&hoolConte't

Comm!nication Channel( So&"al ed"a and Web'"te

'actic)#oal(@n*ol*e people "n the pro)e&t and ma4e them a

good beha*"our

'arets(C"*"l So&"et%

+ S&hool Conte't />e'&r"pt"on



69/108

@t "' part of the &urr"&ulum of mo't '&hool' e'pe&"all% "n d"'&"pl"ne ?atural S&

en*"ronmental "''ue' and 'u'ta"nable future. @n th"' &ontet '&hool' and a

"n't"tut"on' @ndone'"a and -rune" 3"ll de*elop po'ter' R e''a%' 3"th 'enten&e

e"'t"ng problem of a3arene'' "n the o- and -orneo p"&ture'. The &on'tru&t"on o

de*eloped b% the free &reat"*"t% of 'tudent'. The'e 3or4' 3"ll be eh"b"ted "n '&

de'p"te be"ng "n '&hool' 3"ll be open to parent' and fam"l%. Where the )ob' are ep

boo4 of op"n"on 'o that the% &an &omment on the 3or4 de*eloped.

>e'&r"pt"on

+ S&hool Conte't />e'&r"pt"on



70/108

P"&ture' 3"ll be ta4en to the pro)e&t' and 'hared on 'o&"al net3or4'. @n one of the da

of the o- 3"ll 'pea4 to the %ounger 'pea4"ng a l"ttle b"t of -orneo and epla"n"n

&an &ontr"bute to the pre'er*at"on of the en*"ronment 6'u'ta"nable mea'ure' to 'a*

et&7. The o- put a &hallenge to '&hool'D for one 3ee4 3"ll be the greene't '

'tudent' to pra&t"&e 'u'ta"nable mea'ure' "n '&hool a' plant"ng tree' for eample.

>e'&r"pt"on

+ S&hool Conte't /E*aluat"on



71/108

A'&erta"n the number of a&t"on' ta4en b% the '&hool' the &omment' made "n the o

number of l"4e' &omment' and 'hare' on 'o&"al med"a.

E*aluat"on



72/108

, Greeno*ement

Comm!nication Channel( @nterper'onal Commun"&at

'actic)#oal(a4e them adopt a good beha*"our

'arets(C"*"l So&"et% ?PO' and A&t"*"'t'

, Green o*ement />e'&r"pt"on



73/108

@n th"' mo*ement' the ?PO' and a&t"*"'t' that feel "n*ol*ed "n the pro)e

'hould adopt a 'u'ta"nable beha*"or "n fa*or to the en*"ronment. The% 3"ll

"n o- and 3or4'hop' to 4no3 ho3 &an the% a&t "n a Ugreen 3a%V. !urthe

repre'entat"*e' of th"' mo*ement 3"ll be pre'ent "n fe't"*al' that o&&ur on

'u&h a'DD -orneo Ja99 !e't Sabah !e't a"nfore't World u'"& !e't"*al et&.

>e'&r"pt"on

, Green o*ement /E*aluat"on



74/108

?umber the ?PO' and a&t"*"'t' "n*ol*ed: number of

tree' planted and number of 3or4'hop' made.

E*aluat"on

8



75/108

8Su'ta"nable

!uture



'arets(C"*"l So&"et% ?PO' and A&t"*"'t'

8 Su'ta"nable !uture/>e'&r"pt"on



76/108

W"th th"' ta&t"& 3e "ntent to ha*e a partner'h"p 3"th &erta"n hotel' "n ord

e&otour"'m "n o- and the green beha*"or people 'hould adopt to pre'er*e

That 3a% 3e &an &hange the per&ept"on the% ha*e about the "mpa&t of the

the b"od"*er'"t% of the 3orld "n part"&ular "n o-.

>e'&r"pt"on

8 Su'ta"nable !uture/>e'&r"pt"on



77/108

@n the hotel' 3e 3ould ha*e 'ome %er' to del"*er to the tour"'t' that ma% be "nter

fore't' and "n&rea'e the"r notor"et% about the 3"ld l"*e "n ala%'"a. @n th"' ta&t"&

need the help of the "nd"genou' group' l"*"ng "n o- 'o the% &an 'ho3 the"r &u

aga"n't the defore'tat"on 'o tour"'t' &an learn ho3 to l"*e 3"thout 'po"l the en*"r

3ould be one of our ma"n med"um the a&h"e*e the &"*"l 'o&"et% and "n&rea'e the "n

e"'ten&e of another 3a% of tour"'mD the e&otour"'m.

p

8 Su'ta"nable !uture /E*aluat"on



78/108

See the per&entage of people 3ho a&;u"red a

d"'&ount.



79/108

Pre''ure

Tedd"e'

Comm!nication Channel( @nterper'onal Commun"&at"oned"a Web'"te' Tele*"'"on and C"nema


'arets(Go*ernment C"*"l So&"et% ?PO' and A&t"*"'t

Pre''ure Tedd"e' />e'&r"pt"on



80/108

There 3"ll e"'t a pet"t"on 3"th the ob)e&t"*e of &on*"n&e the go*ernment' to &rea

la3 that l"m"t' the eportat"on of produ&t' from o- 'o the negat"*e "mpa&t' tde&rea'e'. The pet"t"on ma% be a''"gned b% an% ?PO a&t"*"'t or &ompan% '"n&e "t

&ond"t"on'. At the 'ame t"me "t 3"ll be done a *"deo to a3arene''. @n th"' *"deo "

an"mal tree' produ&t' and to%' repre'ent"ng the "nd"genou' and the l"fe "n -orneo

Pre''ure Tedd"e' /E*aluat"on

rdStrateg% /

-eha*"or


81/108

The *"deo 3"ll &onta"n an h"'tor% 3h"&h through a hand th"ng' 3"ll be ta4en a3

'"m"lar to 3hat ha' happened "n real"t%D fe3er produ&t' fe3er &ond"t"on' for an"mal

The *"deo 3"ll fo&u' on the "mpa&t' that &au'ed b% the o*ereplo"tat"on 'o the hand

the Uun&ontrolled &ontrolV. Th"' *"deo 3"ll be 'hare on 'o&"al med"a on the tele*"'

&hannel'7 and on the &"nema before the mo*"e'. The tedd"e' 3"ll be pre'ent "n 'e

*alue 3"ll be re*er'ed "n fa*or to the re't"tut"on and pre'er*at"on of the b"od"*er'"t%

Pre''ure Tedd"e' /E*aluat"on

rdStrateg% /

-eha*"or


82/108

?umber ofD aud"en&e' on T l"4e' &omment' and 'hare' on 'o&"al med"a

*"e3' "n 3eb'"te' people that go to the &"nema tedd"e' 'old.

rdStrateg% /

-eha*"or

10


83/108

10 ero ou

Comm!nication Channel( So&"al ed"a Web'"te' Tele*"'Produ&t'

'actic)#oal(W"th th"' ta&t"& "' pretended that the &ompan"e'

beha*"or and defend the &au'e. @' an ob)e&t"*e too that the

under'tand the "mportan&e of adopt"ng a good beha*"or and &

the en*"ronmental 'u'ta"nab"l"t%.

'arets(Compan"e' and C"*"l So&"et%

rdStrateg% /

-eha*"or

10 ero ou / >e'&r"pt"on


84/108

Uero ouV 3"ll be a logo that 3"ll be on the pa&4age' of the &ompan"e'Q p

the &ompan"e' that redu&ed the "mportat"on' from the -orneo' re'our&e'

logo. The logo "ntent' to "nform that produ&t' are made ta4"ng "nto

'u'ta"nab"l"t% 'o the &on'ume ma% be moderate. The #u'h &ompan% alread%

amount of palm o"l "n the"r &o'met"& produ&t' and "' no3 loo4"ng for a &ampa

per'uade other &ompan"e' to do the 'ame and redu&e the &on'ume of palm

&ompan% ma% be an amba''ador of th"' ta&t"& 'o the% &an )o"n the pro)e&

rdStrateg% /

-eha*"or

10 ero ou / E*aluat"on


85/108

The number of produ&t'R&ompan"e' that u'e the logo

Uero ouV.

$thStrateg%Ad

Pre'er*e the l"fe and &ulture of &ommun"t% and "mpro*ement of thearea management


86/108

Ad*o&a&%

Th"' lo&al &ommun"t% "' a great

3a% to 'upport the &on'er*at"on

of o- b% promot"ng

&on'er*at"on eth"&' and

re'our&e 'u'ta"nab"l"t% gu"ded

b% lo&al 3"'dom.

Pre*ent further damage "n

&on'er*at"on area' "n part"&ular

and prote&ted area' "n general. app"ng of publ"&' H A' the% are no

po'"t"*e beha*"our "n fa*our to the

and the defen'e of the &au'eD P

Indieno!s

"ocal#overnmentsCompaniesCivil Society

Activi

stsNPOs

POSI'I*%B%-A*IO&

/%CA

$thStrateg% HAd*o&a&%


87/108

app"ng of publ"&' H A' 3e 3ant them to be b% the

end"ng of the "mplementat"on of the $thpha'e of

Indien

o!s

"ocal#overnmentsCompaniesCivil Society

ActivistsNPOs

POSI'I*%

B%-A*IO&

/%,%NS% O, '-%CA.S%

$thStrateg% /

Ad*o&a&%


88/108

11 o-

>epartment


'actic)#oal(>efend a &au'eD prote&t -orneo

'arets(Compan"e' and Go*ernment

11 o- >epartment />e'&r"pt"on

$thStrateg% /

Ad*o&a&%


89/108

@n order to &ontrol the beha*"or of &ompan"e' 3e are go"ng to ha*e a ;uar

3"th go*ernment' and &ompan"e' to &lar"f% 3hat' go"ng on 3hat 4"nd of

the% adopt"ng and ho3 &an the% (nd the balan&e bet3een the 'u'ta"nable a

3a% of produ&t"on. Th"' ta&t"& "' *er% "mportant to (nd out "f &ompan"e' are (

a green beha*"or to prote&t the fore't that "' 'our&e of the"r produ&t'. At th

meet"ng 'hould be done a report 'tat"ng the a&h"e*ed data th"' "' mean t

&ompan"e' that adopted 'u'ta"nable en*"ronmental mea'ure' and the plan' f

11 o- >epartment /E*aluat"on

$thStrateg% /

Ad*o&a&%


90/108

The re'ult' a&h"e*ed through the data noted "n the

report.

$thStrateg% /

Ad*o&a&%


91/108

12 o-

Gala ?"ght

Comm!nication Channel( @nterper'onal Commun"&at'actic)#oal(Th"' gala "' go"ng to happen "n order to re3ard the

&ompan% that had adopted a 'u'ta"nable 'trateg% "n *"e3 of pro

en*"ronment "n part"&ular the 3"ldl"fe "n o-. Th"' ta&t"& ha' to do

and la't 'trateg% be&au'e the &ompan"e' had alread% &hanged the

order to promote the 'u'ta"nab"l"t% of o-.

'arets(Compan"e' and Go*ernment

11 o- >epartment />e'&r"pt"on

$thStrateg% /

Ad*o&a&%


92/108

Th"' gala &ount' 3"th the pre'en&e of med"a that ma% &o*er tran'm"''"on "n &er

maga9"ne'. The gala of o- "' go"ng to 'tart 3"th a fa't pre'entat"on of the pro)e&

3ould a'4 the d"re&tor' of the nom"nate &ompan"e' to do a 'pee&h about the

en*"ronment and the ma"n a'pe&t' the% &hanged "n the"r bu'"ne'' 'trateg"e'. @n th

the &ompan"e' ma% ha*e 'ome a"rt"me to tal4 3"th the med"a about the produ&t' thmade 3"th re'our&e' from o-.

11 o- >epartment /E*aluat"on

$thStrateg% /

Ad*o&a&%


93/108

?umber of &ompan"e' pre'ent "n th"' gala.

T"mel"ne


94/108

Januar

!ebruar

ar&h

Apr"l

a

So&"al ed"a

U#et' Tal4 -orneoVConferen&e"ral Campa"gn

En*"ronment of -orneo

People of -orneo

The World "n the World

!uture Su'ta"nable

Pre''ure Tedd"e'

S&hool Conte't

Green o*ement

o->epartment >e

T"mel"ne


95/108

Jul Augu't

September

O&tober

?o*ember

So&"al ed"a

!uture Su'ta"nable

S&hool

Conte't

Green o*ement

ero ou

o->epartment >e

o-

HoBepartment

Price

t


96/108

epartment ceB ""ress7

P.enar/ Ha..8

ua.a :umpur

Convention

Centre3

B 5uration7 ;u..

"a/3

B Pa37 30003

B Pub.ics7 :oca.


97/108

Borneo&'onerence

an HoB *a$a+i,ht

ce

B ppro3 pa37

30003

B Pub.ics7

ctivits8 NPOs8

Companies

(mana%erso!

ners"ecision

ma+ers)8 :oca.


98/108

+i,ht5a/ 0B Brea+fast in

Hote.3

B (09700 E&,700hrs) Startof fu.. "a/meetin%pro%ram inHote. functionroom8 !hichinc.u"es7= Ase of

meetin% roomfrom 9am to *pm3

=$!o CoFee$eabrea+ !ithassorte" pastriesfor fu.. "a/meetin%3

= One BuFet

400,

00

USD

/PER

SON

$O$:7&3003000

t"oca$ -.ents Pri

ce


99/108

B Sponsorships3

B Pub.ics7 Civi.

Societ/3

B vents

inc.u"e"7

= #ainforest

-usic ;estiva.3

= -iri a66

;estiva.3

= Borneo

Internationa. ite

;estiva.3

=


100/108

/ira$'ampai,n

Price

B Pub.ics7 Civi.Societ/3

B Services

inc.u"e"7

= Strate%/3

= Creative

content3= Pre=

pro"uction3

= Pro"uction3

= Post=

pro"uction3

$O$:7403

000800AS5

tPeop$e oBorneo

Price

B hibitionevent3

B Pub.ics7 Civi.Societ/

---


101/108

Societ/8ctivists an"NPOs3

B :ocation costs7

= #ent8uti.ities an"stan"s3

50.

000,00

USD

B #enovatin% thespace7= C.eanin%

supp.ies3

20.

000

,00

USD

B hibitioninsta..ation7

= .ectricit/costsJ

= OtherfurnitureJ

= -ateria.s3

40.

000

,00USD

B $ransportationcosts7= @an renta.sJ= Bus renta.s3

10.

000

,00

USD

t


102/108

choo$'ontest

Price

B Pub.ic7 Civi.Societ/ ---

B ;irst pri6e3 5.000,

00

USD

B Secon" pri6e3 3.000,

00

USDB $hir" pri6e3 1.000,

00

USD'O

t The or$ inthe or$Price

B Pub.ic7 Civi. ---


103/108

Societ/3

B rtist an"

persona.ities330

0.0

00,

00

US

D

B Promotiona.

vi"eo7= One Lna. L.m

up to si minutes

in .en%th or

three=minute

L.ms3

40.

00

0,0

t


104/108

PressreTeies

Price

B Pub.ic7 Civi.Societ/8


105/108

staina:$e ceB Pub.ic7 Civi.

Societ/8 NPOs

an" ctivists

---

B Services

inc.u"e"7

BPartnership

!ith Hote.sJ

B;./ers3

10.0

00,0

0

USD

B Apon arriva. at

ota inaba.u

Internationa.

irport3

B ?armest

40.0

00,0

0

USD

'O0

t


106/108

ocia$ ;eia Price

B Pub.ic7 .. ofthem3 ---

B Communit/

mana%er7

= Content

creation3

= Socia. me"ia

mar+etin%3

= vents an"

event p.annin%3

= Customer

re.ations3

=

TT"750000

0


107/108

TOTA# -udget

2 2 00000

?e chan%e the step of humanirea.i6e that nature is respons

ma+in% us more -en3


108/108

globcom team 8

Documents