globalization of brewing industry and brewing process

7/31/2019 Globalization of Brewing Industry and Brewing Process

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What Beer Is?

Global Industry Overview

Brewing Process

Budweiser ( facts and

statistics

References

Questionnaire


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Historians speculate that prehistoric nomads may have made beer from

grain & water .

: There is evidence that beer was elaborated by the

Babylonian, Assyrian, Egyptian ( ), Hebrew,Chinese, and Inca cultures.

.

Chinese brewed beer called "

Beck's Brewery founded & still brewing today.

Dr. Alexander Nowell discovers that ale can be stored longer in


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-In the mid-19th Century (1850's)

introduced to the US

(Anheuser-Busch, Miller, Coors, Stroh, Schlitz, and Pabstroots).

's the use of double-walled railcars, a network oficehouses makes .-1935 the (American Can Co. &Kreuger Brewing).


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Lager is light in taste and made of type ofyeastthat drops to the bottom of

the fragmentation tank.

More hops are used to brew ale and yeast rise on the top of the tank.


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Beer is aMature Product.-It is the largestseller in the alcohol drinks sector.-Sales are related to:

Weather (summer months)Holidays: Christmas and weekends.The first and fourth quarters historically are the

slowest with the rest of the year typicallydemonstrating stronger salesConsumer base: heavilymale dominated.


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-Beer is one of the smallest global consumer goods.

-Although globalization is a general trend in manyindustries, the brewing industry has long been

and has remained .

- in the beer industry has proceeded at amuch pace than in many similar industries (e.g.tobacco).


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During lat decades years brewers like Heineken andInterbrew have started internationalizing their activities.

NUMBER1 largest market (by sales) and growing.Largest market in total volume.Eastern Europe and Russia

According to various studieshas grown at more than four times the pace of

total industry volume since the mid-1990s.


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China is ranked 1st in beer consumption


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Growth potentialExpansion in view of saturated home markets.

1990 - 51%2009 - 65%

5 largest account for approximately 30% of total volume

Compare this to the cigarette industry 5 largest, 60% share


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1. Malted barley is cracked in the Roll Mill turnsgrist and then stored in the grist case.

2. The grist drops into the mash lauter tun andmixes with hot water provided by the hotliquor tank producing a sugary liquid calledwort.

3. The wort travels to the brew kettle where it'sheated to a rolling boil. Hops are added toprovide bitterness, flavor, and aroma.

4. The hopped wort passes through the heatexchanger cooling to the right temperaturefor fermentation.

5. The now chilled, hopped wort meets up withthe yeast in the fermenter to begin thefermentation process. Once completed, the

liquid referred to as wort is now called beer.6. The beer enters a filter designed to helpremove yeast and haze producingcompounds. PASTEURISATION:This is a process of

heating and rapid cooling which prolongsshelf-life and destroys any bacteria orother organisms in the beer.

7. The finished beer exits the filter and enters theserving tank ready to be dispensed.


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Anheuser-Buschholds the

top two selling beer brands

in the world. In order to

produce the large amountof beer demanded by

consumers Anheuser-

Busch has an extensive

bottling plant that runs asa well oiled machine

manufacturing1,350

bottles of beer per a

minute.


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Everyday at 3pm

Budweiser comes in from

each ofits 12 breweries

around the United Statesfor an official taste testing

by the St. Louis brew

masters. They check for

consistency of taste amongthe breweries to ensure

that Budweiser will taste

the same - no matter which

brewery it comes from.


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Its all in the

recipe! Budweisers core

formula is over130 years

old. Its a blend of barleymalt (the soul of the beer),

brewers rice, yeast, waterand

hops the spice of the beer.

The result is a crisp tastingAmerican lager.


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The Light test is one of

several quality assurance

checks Budweiser goes

through in the bottling

plant. Once bottled the beer

is placed up against the

light. Any mistake in the

Great American Lager willshow immediately


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The Big Business ofBrewing

Anheuser Busch's 12 U.S.

breweries sold 104.4million barrels of beer in

the United States in

2007. That's helped make

Anheuser-Busch thelargest brewer in the

US. Anheuser-Busch's

portfolio includes more

than100 brands.


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1.www.budweiser.com

2.www.cnbc.com3.en.wikipedia.org

4.literature.rockwellautomation.com

For statistical data1.Economist.com


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