global webinar
TRANSCRIPT
Rolf LarsenCEO & Founder
.GLOBAL is an
opportunity to get the
perfect multinational
domain name
● Signals: international, ambitious, large, strong, borderless and non discriminatory
● Global is a well-known word in many languages, giving it universal recognition. .GLOBAL also supports IDNs.
● Great for brands
● Strong generic names
IN SHORT
.GLOBAL has been frequently featured in media and is operated by an inventive international team.
Sponsoring events
Live Auctions
Direct Marketing
Print / Online Marketing / Social Media
PR
ResellerClub and the .GLOBAL registry would now like to assist YOU in getting the most out of the .GLOBAL extension.
ACTIVITIES & .GLOBAL IN THE PRESS
Mid-range pricing
A clean namespace
Good margin less volume “needed”
Room for great revenue per sold domain
Reduced likelihood of becoming a TLD used for spam, phishing etc.
The factors above lead to a trusted name space, that will be a positive and professional part of the internet for registrants to be associated with.
PRICING
FOCUS ON MARGIN
January 2015
● .global is the 3rd best-selling new TLD for premium names.
● Industry relevant words and generic phrases combined with .global create excellent keyword rich global domain names.
● Great generic names have the potential to be good investments, as well as a way to attract extra internet traffic due to SEO qualities.
HIGHLY VALUED TLD FOR GENERIC NAMES
AS PART OF A BRANDING STRATEGY
You can’t harvest what you haven’t planted.
IT’S NOT AN EITHER-OR THING
• Umbrella hierarchy
• Unified strategy
• Diversified use of TLDs
• Complete domain name portfolio
• Easier navigation
• Front/first impression/main entrance
to a brand’s online identity
ENCOURAGING DREAMS & REACH
Reminder: You don’t have to be big to be global.
One-man start-up, stay at home mom or new non-profit registrant? Doesn’t matter. Ideas, intentions, plans and
visions can all be borderless and global, even without being attached to a
business with several physical locations.
Want to help your customers to go global and to increase your .global numbers?
– no problem
Custom marketing collateral
Introduction video available for marketing or for embedding on website
Help to create guides/posts/articles.
SHARED SUCCESS IS DOUBLE SUCCESS
READY SET GO
Questions?
THANK YOU FOR YOUR TIME!