global trends video slides
TRANSCRIPT
![Page 1: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/1.jpg)
Global Marketing Trends Thanks to: Mashable Time Inc. KPCB The World Bank The Economist Dr. Dominique Turpin, President of IMD McKinsey Global Institute The University of Chicago Booth Stanford University GSB Tommaso Canonici, VP Opinno
![Page 2: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/2.jpg)
Change is the process by which the future invades our lives -> Alvin Toffler
![Page 3: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/3.jpg)
Comportamientos exponenciales
![Page 4: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/4.jpg)
Somos la generación singular
![Page 5: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/5.jpg)
El ser humano es exponencial
![Page 6: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/6.jpg)
El nacimiento de la inteligencia artificial
![Page 7: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/7.jpg)
7
![Page 8: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/8.jpg)
El camino hacia la singularidad
2020-2025 Máquinas más inteligentes que un humano
![Page 9: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/9.jpg)
Estación espacial
![Page 10: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/10.jpg)
Curiosity llega a Marte
![Page 11: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/11.jpg)
La estratosfera “te da alas”
![Page 12: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/12.jpg)
Virgin lleva turistas al espacio
![Page 13: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/13.jpg)
Space X atraca en la ISS
![Page 14: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/14.jpg)
La revolución biotecnológica que viene
Coste de secuenciación de un genoma En 2014, $1000
![Page 15: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/15.jpg)
http://www.illumina.com/
![Page 16: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/16.jpg)
https://www.23andme.com/
![Page 17: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/17.jpg)
17
![Page 18: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/18.jpg)
18
![Page 19: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/19.jpg)
19
![Page 20: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/20.jpg)
20
![Page 21: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/21.jpg)
21
![Page 22: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/22.jpg)
22
![Page 23: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/23.jpg)
23
![Page 24: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/24.jpg)
24
![Page 25: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/25.jpg)
25
![Page 26: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/26.jpg)
26
![Page 27: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/27.jpg)
El fin del dinero efectivo
![Page 28: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/28.jpg)
28
![Page 29: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/29.jpg)
29
![Page 30: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/30.jpg)
30
![Page 31: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/31.jpg)
31
![Page 32: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/32.jpg)
32
![Page 33: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/33.jpg)
33
http://www.amazon.com/Fire-TV-streaming-media-player/dp/B00CX5P8FC
![Page 34: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/34.jpg)
34
![Page 35: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/35.jpg)
35
http://www.yelp.es/sevilla
![Page 36: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/36.jpg)
![Page 37: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/37.jpg)
37
![Page 38: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/38.jpg)
38
![Page 39: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/39.jpg)
39
![Page 40: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/40.jpg)
40
![Page 41: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/41.jpg)
41
![Page 42: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/42.jpg)
NEW WAYS OF LIFE INTERNET OF THINGS & WEARABLE COMPUTING ROBOTIZATION GENOMICS 3D PRINTING (AND MAKERS) SELF DRIVING CARS
![Page 43: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/43.jpg)
THE INTERNET OF THINGS AND WEARABLE COMPUTING
![Page 44: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/44.jpg)
44
![Page 45: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/45.jpg)
45
![Page 46: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/46.jpg)
http://www.google.es/glass/start/
![Page 47: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/47.jpg)
http://www.scanadu.com/
![Page 48: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/48.jpg)
![Page 49: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/49.jpg)
49
https://getpebble.com/
![Page 50: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/50.jpg)
![Page 51: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/51.jpg)
http://www.cesweb.org/
![Page 52: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/52.jpg)
![Page 53: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/53.jpg)
53
https://nest.com/
![Page 54: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/54.jpg)
ROBOTIZATION
![Page 55: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/55.jpg)
![Page 56: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/56.jpg)
3D PRINTING (AND MAKERS)
![Page 57: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/57.jpg)
3DFP. Impresión de comida en 3D
![Page 58: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/58.jpg)
http://www.makers-revolution.com/#2aa/custom_plain
![Page 59: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/59.jpg)
http://store.makerbot.com/replicator2
![Page 60: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/60.jpg)
![Page 61: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/61.jpg)
61
http://www.ted.com/talks/avi_reichental_what_s_next_in_3d_printing?utm_source=newsletter_weekly_2014-09-20&utm_campaign=newsletter_weekly&utm_medium=email&utm_content=top_left_image
![Page 62: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/62.jpg)
SELF DRIVING CARS
![Page 63: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/63.jpg)
63
![Page 64: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/64.jpg)
http://www.google.com/about/jobs/lifeatgoogle/self-driving-car-test-steve-mahan.html
![Page 65: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/65.jpg)
http://www.google.com/about/jobs/lifeatgoogle/self-driving-car-test-steve-mahan.html
![Page 66: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/66.jpg)
http://www.teslamotors.com/
![Page 67: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/67.jpg)
TODA LA POTENCIA DE CÁLCULO QUE NECESITAMOS
![Page 68: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/68.jpg)
1,000,000 CHEAPER 1,000,000 SMALLER 1,000 MORE POWERFUL SUPERCOMP 40 Y AGO
![Page 69: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/69.jpg)
69
![Page 70: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/70.jpg)
![Page 71: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/71.jpg)
![Page 72: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/72.jpg)
![Page 73: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/73.jpg)
73
Five macro-trends are shaping the future marketing landscape
1. Demographic change
2. One billion new consumers in emerging markets
3. Urbanisation rise of mega cities
4. Rise of digital consumers
5. Scarcity of resources
Guide
![Page 74: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/74.jpg)
74
INDIA CHINA
Remains young Still young but growing very fast
Source: World Bank
1. Demographic change: Population pyramids help understand where retail consumers of the future will be!
Guide
![Page 75: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/75.jpg)
75 Source: UN Department of Ageing and Population
Brazil’s Population Pyramid
Russia ’s Population Pyramid
Men’s life expectancy in Russia (59) is lower than in Bangladesh (61)!
Guide 1. Demographic change: Population pyramids help understand where retail consumers of the future will be!
![Page 76: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/76.jpg)
76
1. Demographic Change: Traditional markets are ageing fast
People over 65 will increase by 200% between 1990 and 2030*
WORLD 312 Mio à 969 Mio EU 92 Mio à 164 Mio USA 31 Mio à 72 Mio JAPAN 15 Mio à 36 Mio
* Source: World Bank
Guide
![Page 77: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/77.jpg)
77
1. Demographic change: Health and wellness concerns are growing
Guide
Rise in cases on diabetes, obesity, heart failures, cancers, etc..
has led manufacturers to respond:
![Page 78: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/78.jpg)
78
1. Demographic change: Health and wellness concerns are growing
For companies:
It’s an opportunity to make better margins
It’s an opportunity for differentiation
It’s an opportunity for to fight private labels
Source: Gallup 2010
Guide
![Page 79: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/79.jpg)
79
2. One billion new consumers in emerging markets
1. China 9.2% 2. India 8.2 3. Ethiopia 8.1 4. Mozambique 7.7 5. Tanzania 7.2 6. Vietnam 7.2 7. Congo 7.0 8. Zambia 6.9 9. Nigeria 6.8 10. South Africa 6.7
“Over the next 5 years, some African economies are likely to grow as fast or faster than some Asian champions!”*
Projected Growth in GDP 2010-2015
* Source: McKinsey Global Institute, 2010
Guide
![Page 80: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/80.jpg)
80 Source: The Economist, February 24th 2011
2. One billion new consumers in emerging markets… half of them live in China with increasingly better incomes
Guide
![Page 81: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/81.jpg)
Mega Cities 75% of resources and 2% of land 70-75% of the world inhabitants by 2050 600 Cities generate 60% of GDP
3. Urbanization is increasing fast across the world
![Page 82: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/82.jpg)
82
3. Urbanization is increasing fast
By 2020, China will have 200 cities, each will have more than
1million people
Shenzhen (1980) Shenzhen (2013)
Guide
![Page 83: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/83.jpg)
![Page 84: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/84.jpg)
84
![Page 85: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/85.jpg)
85
4. The rise of the digital consumer is driven by mobile communications
§ The number of mobile web adopters is growing 8 times faster than the desktop web did in the mid 1990s
§ 1’000 new consumers sign for mobile phone every minute
around the world
Source: Google 2011
Guide
![Page 86: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/86.jpg)
La economía compartida
![Page 87: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/87.jpg)
![Page 88: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/88.jpg)
88
![Page 89: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/89.jpg)
89
https://squareup.com/
![Page 90: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/90.jpg)
![Page 91: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/91.jpg)
![Page 92: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/92.jpg)
92
https://www.apple.com/iphone-6/apple-pay/
![Page 93: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/93.jpg)
https://itunes.apple.com/en/app/apple-store/id375380948?mt=8
![Page 94: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/94.jpg)
http://www.bloomberg.com/news/2013-09-10/mcdonald-s-testing-mobile-order-app-for-u-s-stores.html
![Page 95: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/95.jpg)
https://www.lendingclub.com/
![Page 96: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/96.jpg)
http://www.funnyordie.com/videos/70f7ef3d34/bar-refaeli-s-sex-tape-kickstarter
![Page 97: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/97.jpg)
![Page 98: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/98.jpg)
![Page 99: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/99.jpg)
99
https://getpebble.com/
![Page 100: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/100.jpg)
http://www.businessinsider.com/pebble-isnt-telling-customers-when-their-watches-will-ship-2012-12
![Page 101: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/101.jpg)
http://www.seedrs.com/
![Page 102: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/102.jpg)
102
https://www.fundingcircle.com/
![Page 103: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/103.jpg)
103
4. According to Google…
√ Over 2 billion people have internet access
√ 60% of UK adults made a purchase of internet during the past 3 months
√ Google has 4 billion searches per day
√ Over 20% of tweets contain a reference to a product of a brand
Source: Google Europe
Guide
![Page 104: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/104.jpg)
104
4. New technology is reaching consumers fast and contribute to purchase products obsolescence
How long it took to reach a market audience of 50 millions
Consumers:
Radio à 38 years TV à 13 years Internet à 4 years Twitter à 9 months
How many years before reaching obsolescence:
Vinyl Records à 70 years CDs à 30 years Palm à 10 years DVDs à 5 years
Guide
![Page 105: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/105.jpg)
105
4. Leading also to companies decline or disappearance
Last year, for the very first time, Amazon.com sold more e.books than physical books
Guide
![Page 106: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/106.jpg)
106
Guide
The price of orange juice has doubled since 2009
The price of corn has doubled over the last six months
The price of wheat has more than doubled over the past year
The price of soybeans is up about 50% since June 2010
The price of cotton has more than doubled over the past year
The price of sugar is the highest it has been in 30 years
Etc.
5. Scarcity of resources is the next challenge!
![Page 107: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/107.jpg)
107
Three other key drivers:
§ China and India § Growing population in Africa § Climate change
Guide
5. Scarcity of resources is the next challenge!
![Page 108: Global trends video slides](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a58c031a28ab30528b4582/html5/thumbnails/108.jpg)
108
Five macro-trends are shaping the future retailing
landscape
Issues Implications
1. Shift in demographics
2. One billion new consumers in emerging markets
3. Urbanisation rise of mega cities
4. Rise of digital consumers
5. Shortage of resources
Together with new patterns of consumer
consumption and behaviours