global trends - ifsa · 2019. 11. 14. · •new technologies of consumers globally say that...
TRANSCRIPT
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Global TrendsAdaptations to address disruptors in the industry
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© 2019 Technomic, Inc.
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© 2019 Technomic, Inc.
Last year we identified 9
critical strategic issues
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© 2019 Technomic, Inc.
We want to revisit some of those to observe how the
global foodservice industry has evolved
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Market Conditions
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Labor
• Lack of skilled employees
•Rising wages
• Aging populations
•Gig economydraining labor pool
“Japanese restaurants cut working hours as labor shortage deepens”
—Nikkei, February 2019
“Will restaurant automation solve the industry’s labor problem?”
—Modern Restaurant Management, May 2019
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Going Staffless
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Rent
• Increasing in major metro areas
• Particularly impacting casual dining in parts of world
•Disposal of high-rent locations
•Creates need to generate additional revenues per square foot
84% of operators in
London area say current rents and
rates are too high or unsustainable
Source: Cedar Dean Group Restaurant Report 2018
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Shared Spaces
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Unconventional Players
•Retail
•Delivery
• E-commerce
•Nontraditional
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Consumer Evolution
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Increasingly Casual
• Sit-down dining less formal
• Fast-casual format
• Food trucks
•Nontraditional dining spaces
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Off-Premise Growth
• Takeout and delivery
• Food on demand
• Tech-enabled convenience
• Young diners skew higher
Source: Technomic 2019 Q3 Global Consumer Survey
28%
of all food purchases at restaurants globally are for takeout, up from 27% in 2018
26%
of all food purchases at restaurants globally are for delivery, up from 25% in 2018
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Hurried Lifestyle
•Grab-and-go cases
•Dedicated pickup areas
• Transit kiosks
• Vending
83% of consumers
globally say fast service is important at limited service,
up from 79% in 2018
81% of consumers
globally say fast service is important
at full service, up from 75% in 2018
Source: Technomic 2019 Q3 Global Consumer Survey
Top two box = very important or somewhat important
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Built for Speed
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Adding Grab-and-Go
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Experience
• Instagrammable spaces
•Quiet/relaxation
•Work
• Entertainment
•New technologies
of consumers globally say that visiting a restaurant is a form
of entertainment to them
Source: Technomic 2019 Q1 Global Consumer Survey,
Technomic 2018 Q3 Global Consumer Survey
69%
of consumers globally use a mobile phone to post pictures
of their restaurant food or drink on social media
38%
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Enhanced Experience:
Timbre+
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© 2019 Technomic, Inc.
Need to Define Value More Than Ever
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Avoid the Middle
Exp
eri
en
tia
l
Convenience/Express
QSR
Fast Casual
Higher end
restaurants
Food Trucks
Food Halls
“Grocerants”
Delivery
Eatertainment
C-store
Danger Zone
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Technology Disruption
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Delivery Boom
• Third party is global
•Cloud kitchens
•Delivery-only brands
• Large unmet demand
47% of consumers globally say they are ordering restaurant delivery more than they were two years ago, up from 43% in 2018
25% of restaurant orders globally are for delivery compared to dine-in or takeout, up from 24% in 2018
Source: Technomic 2019 Q3 Global Consumer Survey
Top two box = completely agree and somewhat agree
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© 2019 Technomic, Inc. 22
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Virtual Brands
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© 2019 Technomic, Inc.
Delivery Kitchens Emerging as a New Opportunity (Or Threat)
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Dedicated Collection
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Kiosk Terminals
• Impact on labor
•More customization
• Individualized interaction
• Loyalty tie-in
Source: Technomic 2019 Q3 Global Consumer Survey
Top two box = completely agree and somewhat agree
57% of consumers globally want restaurants to add more tech, such as kiosks and online ordering, to the ordering process, up from 51% in 2018
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Consumer-Facing
Technology
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On the Horizon
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Global Themes•Delivery kitchens
proving viable format
•Operators meet guests where they are
•Multifunctionality increasingly important
•Reducing complexity at front and back of house
“None of this is easy. With the addition of the app, delivery, kiosks and now online ordering, we continue to add complexity to our already-busy Shacks.”
—Randy Garutti, CEO, Shake Shack
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Dynamic Sharing
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The Lean Model
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Shipping Containers
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Innovative Experiences
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Takeaways
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Being Ahead of Trends Is
Critical to the “Winning
Restaurant Formula”
• Local focus
•Commitment to culture
• Tech-enabled
•Community support
•Craft
• Transparent
• Simple
•Differentiation
• Better/healthy fit
• Broader beverage focus
•Clean food
© 2019 Technomic, Inc.
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Final Thoughts
Venues, equipment and packaging becoming more multifunctional
Sustainability and reducing environmental impact emerging considerations
Constant transition creates need to be more flexible and future-proof
Partnerships and collaboration are the new norm
Engagement is key for the consumer
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© 2019 Technomic, Inc.
Thank you!
37
001-312-876-0004 | [email protected] | technomic.com
David HenkesSenior Principal
[email protected]@davidhenkes