global reach of the sxsw social conversation

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Global Reach of the SXSW Social Conversation NOT Just a U.S. Event Anymore Global Languages Speaking About SXSW English Spanish Danish Dutch Portuguese Polish French Italian Swedish German Slovak Norwegian Romanian Estonian Czech Russian Korean Indonesian Finnish SXSW is Multilingual! 970092 13635 10682 9735 5421 5029 4618 4023 3550 2572 2116 2050 1258 1217 1056 959 814 798 634 Over 1,100,000 tweets in 5 days! Global reach in 200+ countries & 19 languages Latin America 12480 3606 3356 2066 1774 830 556 349 322 261 216 180 157 150 125 38 33 7 1 Brazil Argentina Chile Colombia Venezuela Peru Ecuador Panama Guatemala Uruguay El Salvador Bolivia Honduras Paraguay Nicaragua Belize Guyana Surinam Falkland Islands 217 141 74 61 51 50 33 32 32 31 30 19 11 11 8 5 Vietnam Sri Lanka Maldives Myanmar (Burma) Cambodia Mongolia Uzbekistan Laos Brunel Macau Kyrgyzstan North Korea Tajikistan East Timor Turkmenistan Bhutan Oceania And Polynesia 11763 9733 5118 1532 108 88 78 28 19 10 7 7 7 4 3 2 1 Indonesia Australia Philippines New Zealand Solomon Islands Fiji Islands Papua New Guinea Micronesia French Polynesia Pitcairn Islands Marshall Islands Tonga Kiribati Samoa Tuvalu Nauru Palau Asia South Pacific 7445 2855 2760 2098 1961 1916 1863 1781 1083 854 771 702 359 262 India Kazakhstan Japan Singapore Thailand Malaysia Russia South Korea China Taiwan Pakistan Hong Kong Bengladesh Nepal Middle East 1671 1605 1184 655 606 549 381 146 116 87 67 64 54 49 44 38 35 United Arab Emirates Turkey Lebanon Israel Saudi Arabia Iran Jordan Qatar Bahrain Kuwait Oman Afghanistan Armenia Syria Iraq Azerbaijan Yemen Caribbean 974 753 388 155 116 99 95 83 50 47 20 20 19 12 10 9 6 5 4 4 Puerto Rico Costa Rica Dominican Republic Jamaica Trinidad and Tobago Bahamas Haiti Cuba Dominica Barbados Saint Lucia Cayman Islands Bermuda Turks and Caicos Islands Saint Vincent and the Grenadines Aruba Saint Kitts and Nevis Antigua And Barbuda British Virgin Islands Grenada Antarctic 75 Antarctica Africa 4183 1560 792 452 224 165 154 150 131 112 93 73 65 53 38 37 36 34 34 32 31 30 30 24 21 20 20 19 18 18 17 17 17 12 12 11 10 10 9 9 9 8 8 8 7 5 4 3 3 2 2 2 South Africa Nigeria Egypt Kenya Morocco Uganda Algeria Ghana Tunisia Tanzania Madagascar Zimbabwe Angola Botswana Cameroon Chad Senegal Mauritius Ivory Coast Ethiopia Malawi Zambia Benin Rwanda Cape Verde Sudan Liberia Namibia Mozambique Equatorial Guinea Libya Burkina Faso Gabon Comoros Central African Republic Sierra Leone Mali Congo Somalia Guinea Togo São Tomé e Príncipe Gambia Niger Djibouti Seychelles Swaziland Mauritania Eritrea Burundi Guinea-Bissau Lesotho North America Europe United States Canada Mexico 572691 35583 8189 36658 8765 6942 6684 4332 3844 2030 2005 1888 1712 1412 1407 1281 1061 916 845 805 598 551 453 412 339 271 266 239 220 215 177 130 119 73 70 67 64 49 45 41 32 25 24 17 13 13 10 9 2 United Kingdom France Netherlands Germany Spain Italy Sweden Ireland Belgium Finland Denmark Norway Switzerland Portugal Poland Greece Austria Romania Czech Republic Ukraine Serbia Slovakia Croatia Bulgaria Iceland Hungary Latvia Slovenia Montenegro Belarus Estonia Lithuania Cyprus Macedonia Malta Luxembourg Bosnia and Herzegovina Albania Moldova Vatican San Marino Andorra Monaco Greenland Faroe Islands Liechtenstein Based on Twitter Firehose data mentioning SXSW and related terms, collected and analyzed in real-time by Synthesio from March 8 th to March 12 th , 2013. From Nissan to Microsoft to MTV, some of the world's leading brands leverage Synthesio for global social media listening & influencer identification. www.synthesio.com

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At Synthesio, we eagerly jump on the opportunity to track global conversations around an event of this magnitude with such a web frenzy surrounding it. So, we decided to take a sip from our Twitter Firehose and provide you with a snapshot of the tremendous global buzz around SXSWi.

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Page 1: Global Reach of the SXSW Social Conversation

Global Reach of the SXSW Social ConversationNOT Just a U.S. Event Anymore

Global Languages Speaking About SXSW

EnglishSpanishDanishDutchPortuguese

PolishFrenchItalianSwedishGerman

SlovakNorwegianRomanianEstonianCzech

RussianKoreanIndonesianFinnish

SXSW is Multilingual!970092

1363510682

97355421

50294618402335502572

21162050125812171056

959814798634

Over 1,100,000 tweets in 5 days!Global reach in 200+ countries

& 19 languagesLatin America

124803606335620661774

830556349322261216180157150125

3833

71

BrazilArgentinaChileColombiaVenezuelaPeruEcuadorPanamaGuatemalaUruguayEl SalvadorBoliviaHondurasParaguayNicaraguaBelizeGuyanaSurinamFalkland Islands

217141

746151503332323130191111

85

VietnamSri Lanka MaldivesMyanmar (Burma)CambodiaMongoliaUzbekistanLaosBrunelMacauKyrgyzstanNorth KoreaTajikistanEast TimorTurkmenistanBhutan

Oceania And Polynesia11763

973351181532

1088878281910

7774321

IndonesiaAustraliaPhilippinesNew ZealandSolomon IslandsFiji IslandsPapua New GuineaMicronesiaFrench PolynesiaPitcairn IslandsMarshall IslandsTongaKiribatiSamoaTuvaluNauruPalau

Asia South Pacific744528552760209819611916186317811083

854771702359262

IndiaKazakhstanJapanSingaporeThailandMalaysiaRussiaSouth KoreaChinaTaiwanPakistanHong KongBengladeshNepal

Middle East167116051184

655606549381146116

8767645449443835

United Arab EmiratesTurkeyLebanonIsraelSaudi ArabiaIranJordanQatarBahrainKuwaitOmanAfghanistanArmeniaSyriaIraqAzerbaijanYemen

Caribbean974753388155116

99958350472020191210

96544

Puerto RicoCosta RicaDominican RepublicJamaicaTrinidad and TobagoBahamasHaitiCubaDominicaBarbadosSaint LuciaCayman IslandsBermudaTurks and Caicos IslandsSaint Vincent and the GrenadinesArubaSaint Kitts and NevisAntigua And BarbudaBritish Virgin IslandsGrenada

Antarctic75Antarctica

Africa41831560

792452224165154150131 112

93 73 65 53 38 37 3634 34 32 31 30 30 24 21 20 20 19 18 18 17 17 17 12 12 11 10 10

9 9 9 8 8 8 7 5 4 3 3 2 22

South AfricaNigeria EgyptKenyaMorocco UgandaAlgeriaGhanaTunisiaTanzaniaMadagascarZimbabweAngolaBotswanaCameroonChadSenegalMauritiusIvory CoastEthiopiaMalawiZambiaBeninRwandaCape VerdeSudanLiberiaNamibiaMozambiqueEquatorial GuineaLibyaBurkina FasoGabonComorosCentral African RepublicSierra LeoneMaliCongoSomaliaGuineaTogoSão Tomé e PríncipeGambiaNigerDjiboutiSeychellesSwazilandMauritaniaEritreaBurundiGuinea-BissauLesotho

North America

Europe

United StatesCanadaMexico

57269135583

8189

366588765694266844332384420302005188817121412140712811061

916845805598551453412339271266239220215177130119

7370676449454132252417131310

92

United KingdomFranceNetherlandsGermanySpainItalySwedenIrelandBelgiumFinlandDenmarkNorwaySwitzerlandPortugalPolandGreeceAustriaRomaniaCzech RepublicUkraineSerbiaSlovakiaCroatiaBulgariaIcelandHungaryLatviaSloveniaMontenegroBelarusEstoniaLithuaniaCyprusMacedoniaMaltaLuxembourgBosnia and HerzegovinaAlbaniaMoldovaVaticanSan MarinoAndorraMonacoGreenlandFaroe IslandsLiechtenstein

Based on Twitter Firehose data mentioning SXSW and related terms, collected and analyzed in real-time by Synthesio from March 8th to March 12th, 2013.From Nissan to Microsoft to MTV, some of the world's leading brands leverage Synthesio for global social media listening & influencer identification.www.synthesio.com