global pre event marketing

10
Pre Event Marketing By John Funnell Marketing Director 07538352257 www.globalbusinessevents.co.uk

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Global Pre Event Marketing

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Page 1: Global Pre Event Marketing

Pre – Event Marketing

By John Funnell – Marketing Director – 07538352257 www.globalbusinessevents.co.uk

Page 2: Global Pre Event Marketing

Global Business Events - the Heart of your Network.

Global is not just an events company, we are an established family run business,

that offers a complete marketing solution that will build lasting relationships

between our focussed network of professionals and your organisation.

Our unique end-user driven marketing solution continues to work for you Pre

and Post any event , ensuring that the benefits you receive are continuous and

not limited to just the two day event.

Global prides itself on creating an ethical working environment to support your

business development. We offset the Carbon emissions created by the Event and

make various donations to charities that support social development

Page 3: Global Pre Event Marketing

Keeping Buyers Happy

From extensive market research we understand that for our partners to gain the

best ROI during their time with us our delegates have to be stimulated in between

the scheduled meetings. Our unique educational programme is strictly end user

driven for this reason.

Each of our CxO committee members (your potential buyers) run the

workshops/discussion groups limiting sales messages throughout the day giving

world class education from people that are actually working in business.

Such discussions at the event are the combination of continuous dialogue

Between our executives through our online forums and offline meetings.

Page 4: Global Pre Event Marketing

Building Relationships

Our promotional methods ensure that the meetings you have at our event will not

only be qualified with your key targets, but they will be fully versed in your

product and services by the time that sit down with you.

The integrity that we have already garnered through our communities mean that

all of our delegates come to us organically or by recommendation, we then

manage such relationships.

Such continuous communication keeps our costs low, meaning our buyer:supplier

Ratios are unrivalled in the event industry. Each of our attendees enjoy a

maximum of only three “Sales” meetings in two days with us, ensuring they a

fresh and that your message onsite has a lasting affect.

Page 5: Global Pre Event Marketing

Committee Meetings

Our events are lead by Committee of CxO leaders, this creates an industry led focus to our programmes attracting the biggest names on your target list. Such continuous communication between members leading up to each event, ensures that the Programme over the two days is 100% focussed to their needs and mirrors that of their business issues and that the Partners we approach meet their requirements.

Page 6: Global Pre Event Marketing

The Blogs

We use content created by our key attendees and media partners on our blog pages which we then drip feed to our willing communities through our online social channels on LinkedIn, Facebook, twitter, slide share, YouTube etc . This material is then aggregate on our monthly newsletters to a wider network.

Page 7: Global Pre Event Marketing

Online Networking

Our captive and enthused communities then give feedback to the content generate by their peers and thus the dialogue begins. We work with our partners to position there thought-leadership in such content.

Page 8: Global Pre Event Marketing

Giving you a voice We control all output extremely carefully ensuring our content is of value and

not seen as spam. This control gives you an exclusive voice to our enthusiastic

network that trusts us to put them in front of the right organisations.

Our online communities give an innovative platform that would allow you to

position yourself as a thought leader within your field of expertise.

We ask that our key Partners submit an impartial 500-1000 word blog on trends

within your industry. However we do stress that turning the blog into a “Sales

pitch” would be counterproductive as executives will understandably "switch-off".

The "impartial" Blog will then be shared through our online networks (linked

in/twitter/newsletters) to our community giving you regular branding. If the

content you supply is interesting, it tends to go viral amongst our followers

personal networks and through Media Partner communities.

Page 9: Global Pre Event Marketing

PR From such exposure we will reference quotes and comments made by our CxO

communities from your content and if possible we will link this to trending news

articles and build a dedicated PR team to promote the “story” voicing your

thought leadership to a greater business network.

Al l Content is optimized to give the best search engine results on your products

and services.

Such content will then be fed back into our communities giving you further

Exposure and integrity alongside leading media outlets:

Page 10: Global Pre Event Marketing

Pre – Event Marketing

By John Funnell – Marketing Director – 07538352257 www.globalbusinessevents.co.uk