global pre event marketing
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Global Pre Event MarketingTRANSCRIPT
Pre – Event Marketing
By John Funnell – Marketing Director – 07538352257 www.globalbusinessevents.co.uk
Global Business Events - the Heart of your Network.
Global is not just an events company, we are an established family run business,
that offers a complete marketing solution that will build lasting relationships
between our focussed network of professionals and your organisation.
Our unique end-user driven marketing solution continues to work for you Pre
and Post any event , ensuring that the benefits you receive are continuous and
not limited to just the two day event.
Global prides itself on creating an ethical working environment to support your
business development. We offset the Carbon emissions created by the Event and
make various donations to charities that support social development
Keeping Buyers Happy
From extensive market research we understand that for our partners to gain the
best ROI during their time with us our delegates have to be stimulated in between
the scheduled meetings. Our unique educational programme is strictly end user
driven for this reason.
Each of our CxO committee members (your potential buyers) run the
workshops/discussion groups limiting sales messages throughout the day giving
world class education from people that are actually working in business.
Such discussions at the event are the combination of continuous dialogue
Between our executives through our online forums and offline meetings.
Building Relationships
Our promotional methods ensure that the meetings you have at our event will not
only be qualified with your key targets, but they will be fully versed in your
product and services by the time that sit down with you.
The integrity that we have already garnered through our communities mean that
all of our delegates come to us organically or by recommendation, we then
manage such relationships.
Such continuous communication keeps our costs low, meaning our buyer:supplier
Ratios are unrivalled in the event industry. Each of our attendees enjoy a
maximum of only three “Sales” meetings in two days with us, ensuring they a
fresh and that your message onsite has a lasting affect.
Committee Meetings
Our events are lead by Committee of CxO leaders, this creates an industry led focus to our programmes attracting the biggest names on your target list. Such continuous communication between members leading up to each event, ensures that the Programme over the two days is 100% focussed to their needs and mirrors that of their business issues and that the Partners we approach meet their requirements.
The Blogs
We use content created by our key attendees and media partners on our blog pages which we then drip feed to our willing communities through our online social channels on LinkedIn, Facebook, twitter, slide share, YouTube etc . This material is then aggregate on our monthly newsletters to a wider network.
Online Networking
Our captive and enthused communities then give feedback to the content generate by their peers and thus the dialogue begins. We work with our partners to position there thought-leadership in such content.
Giving you a voice We control all output extremely carefully ensuring our content is of value and
not seen as spam. This control gives you an exclusive voice to our enthusiastic
network that trusts us to put them in front of the right organisations.
Our online communities give an innovative platform that would allow you to
position yourself as a thought leader within your field of expertise.
We ask that our key Partners submit an impartial 500-1000 word blog on trends
within your industry. However we do stress that turning the blog into a “Sales
pitch” would be counterproductive as executives will understandably "switch-off".
The "impartial" Blog will then be shared through our online networks (linked
in/twitter/newsletters) to our community giving you regular branding. If the
content you supply is interesting, it tends to go viral amongst our followers
personal networks and through Media Partner communities.
PR From such exposure we will reference quotes and comments made by our CxO
communities from your content and if possible we will link this to trending news
articles and build a dedicated PR team to promote the “story” voicing your
thought leadership to a greater business network.
Al l Content is optimized to give the best search engine results on your products
and services.
Such content will then be fed back into our communities giving you further
Exposure and integrity alongside leading media outlets:
Pre – Event Marketing
By John Funnell – Marketing Director – 07538352257 www.globalbusinessevents.co.uk