"global online dating" @ shanghai barcamp
DESCRIPTION
A presentation about platfroms and trends in online dating all around the world || Held at Techyizu Barcamp, March 23 2013 – Shanghai, ChinaTRANSCRIPT
A VIEWPOINT ON DIFFERENT DIGITAL LANDSCAPES
WHEN WE SAY SOCIAL NETWORKS, WE SUDDENLY THINK ABOUT THE UNITED STATES AND THE WESTERN WORLD.
TODAY THE FOCAL POINT IS SHIFTING
NEW PLATFORMS ARE EMERGING AND TAKING OVER THE SOCIAL MEDIA
LANDSCAPE
OR THEY ARE CONTRIBUTING TO INTEGRATE GLOBAL PLATFORMS INSIDE THE LOCAL CULTURE
ALL OF THIS NEEDS TO BE UNDERSTOOD AND MONITOREDBECAUSE THE DIGITAL MARKETING OF TOMORROW WON’T BE BASED
JUST ON GOOGLE AND FACEBOOK.
GLOBAL TRENDSOCIAL INTEGRATION
INDUSTRYDATING APPS & WEBSITES
1994: match.com
1995: kiss.com
1996: 16 dating websites listed on Yahoo.
2002: Friendster and MySpace
A BRIEF HISTORY
THE BIG SWITCHFROM A PRIVATE ACTIVITY...
...TO A SOCIALLY-ENABLED EXPERIENCE
A FEW EXAMPLESFROM AROUND THE WORLD
MOBILE & GEOLOCATION
MOMO APP China
SOCIAL NETWORK-ALIKE STRUCTURE
FROPPERIndiaIndiaFROPPER
INTEGRATION WITH SOCIAL NETWORKS
Like
JIAYUANChina
LOVE TIMEThailand/Cambodia
LOVE TIMEThailand/Cambodia
MAMBARussia
BANG YOUR FRIENDSUSA
THANKS!
SOON SOONVK.COM/DigitalInTheRound FB.COM/DigitalInTheRound @D_InTheRound