global oil and gas survey 2013-14 on market trends, marketing spend and sales strategies
DESCRIPTION
This report provides the current size of the marketing and advertising budgets of global oil and gas industry suppliers and how spending by global oil and gas industry suppliers will change, providing an insight into global marketing behavior. For more information visit: http://www.marketresearchreports.com/icd-research/global-oil-and-gas-survey-2013-2014-market-trends-marketing-spend-and-sales-strategiesTRANSCRIPT
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Global Oil and Gas Survey 2013-2014 -
Market Trends, Marketing
Spend and Sales Strategies in the Global Oil and Gas Industry
Category : Energy Trading & Marketing
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Introduction to Report
Launch Date: June 6, 2013
Number of Pages: 161
Geography Coverage: Global
Available Format: PDF
Price For Single User License: USD 2,000
Price For Site License: USD 4,000
Price For Global User License: USD 6,000
Delivery Time: Within 24 Hours (During Working Days)
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About the Report
This report includes key topics such as media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges, and sales tactics of leading suppliers within the global oil and gas industry.
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Research Findings
The average size of the annual marketing budget of global oil and gas industry supplier respondents stood at US$2.5 million in 2012, a figure that increased to US$3.5 million in 2013.
Analysis of the industry outlook and explores how opportunities and demand are set to change in 2013-2014.
The 'ability to target specific audience niches', 'strategic and tactical consulting', and 'flexibility in customizing services' are considered the most important factors by global oil and gas industry suppliers.
Middle East, Brazil, India, China, and Indonesia are the important emerging markets to offer growth in 2013.
Oil and gas industry supplier respondents from companies operating in Asia-Pacific indicated the highest average budget of US$6.1 million in 2013.
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Topics Covered in Report
1. Global Oil and Gas Industry Dynamics2. Global Oil and Gas Industry Market Growth
Outlook3. Threats and Opportunities for the Global Oil
and Gas Industry4. Global Oil and Gas Industry Buyer Spend
Activity5. Global Oil and Gas Industry Procurement
Behaviors and Strategies
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Company Coverage (Partial List)
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