global muslim travel - itb kongress · 2017-12-19 · global muslim travel market 3 first-ever...

Presented By:

Reem El Shafaki

Senior Associate

March 8th, 2013

ITB Berlin

Global Muslim Travel A $126 billion Market!

Table of Contents

2

1 Muslim Lifestyle Travel Market Sizing

2 Travel Habits of Muslim Tourists

3 What Some Destinations are Doing

4 What you can do to attract more Muslim Travelers

Global Muslim Travel Market 3

First-ever Global Study on the Muslim Travel Market Landscape

Objective: Enable industry to evaluate the

potential & opportunities & develop key engagement frameworks for market strategy

Approach: Market sizing, Primary survey, Interviews, Case Studies & Recommendations

Joint report by : DinarStandard & Crescentrating

Global Muslim Travel Market

Growth rate: 4.8% through 2020, compared to global average of 3.8%

Muslim Lifestyle Travel Market Sizing

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Expected to reach 14% of global travel market in 2020


Top Source Countries

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Top Source Countries

6


Regional Breakdown of Global Muslim Travelers Share of Outbound Tourism Expenditure

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Top Muslim Tourism Destination Countries

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Kuala Lumpur, Malaysia

Table of Contents

9






Halal food services

Salaath (Prayer) facilities Need to have

Good to have

Nice to have

Water usage friendly washrooms

Ramadhan (fasting) services & facilities

No non-Halal activities

Recreation facilities and services

Muslim Traveler Needs categorization by Crescentrating


Leisure Tourism Survey

922 respondents

• 50% of the respondents live in Asia

• 22% in MENA

• 15% Americas

• 11% Europe/Central Asia

• 2% in Sub-Saharan Africa

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Question:

When is the last time

you traveled for a

leisure vacation?


Question:

Overall, which of the

following are important

to you when travelling

for leisure?


Question:

Who did you travel

with on your last

leisure trip?

(Select all that apply)


Question:

How did you purchase

your travel services on

your last leisure trip?

(Select all that apply)

Table of Contents

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ISLAMIC THEMED ‘SPECIAL INTEREST’ TRAVEL PACKAGES

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Sun sea & halal commercial on Islamic beach holiday

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Gold Coast – Queensland Australia

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Hong Kong view for Muslim visitors to China

Table of Contents

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Steps to Develop a “Muslim” Market Strategy

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Customization Levels


Muslim Travel is booming!

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What are you doing to grab a share of this market?


Thank You

[email protected]

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