global muslim lifestyle tourism market 2012: landscape & consumer needs study
DESCRIPTION
DinarStandard Associate Reem El Shefaki presents the Global Muslim Lifestyle Tourism Market 2012: Landscape & Consumer Needs Study at travel industry's leading global conference, the ITB Berlin 2013TRANSCRIPT
Presented By:
Reem El ShafakiSenior Associate
March 8th, 2013 ITB Berlin
Global Muslim TravelA $126 billion Market!
Table of Contents
2
1 Muslim Lifestyle Travel Market Sizing
2 Travel Habits of Muslim Tourists
3 What Some Destinations are Doing
4 What you can do to attract more Muslim Travelers
Global Muslim Travel Market 3
First-ever Global Study on the Muslim Travel Market Landscape
Objective: Enable industry to evaluate the potential & opportunities & develop key engagement frameworks for market strategy
Approach: Market sizing, Primary survey, Interviews, Case Studies & Recommendations
Joint report by : DinarStandard & Crescentrating
Global Muslim Travel Market
Growth rate: 4.8% through 2020, compared to global average of 3.8%
Muslim Lifestyle Travel Market Sizing
4
12.3% of global
tourism market
Expected to reach 14% of global travel market in 2020
Global Muslim Travel Market
Top Source Countries
5
Global Muslim Travel Market
Top Source Countries
6
Global Muslim Travel Market
Regional Breakdown of Global Muslim Travelers Share of Outbound Tourism Expenditure
7
Global Muslim Travel Market
Top Muslim Tourism Destination Countries
8
Kuala Lumpur, Malaysia
Table of Contents
9
1 Muslim Lifestyle Travel Market Sizing
2 Travel Habits of Muslim Tourists
3 What Some Destinations are Doing
4 What you can do to attract more Muslim Travelers
Global Muslim Travel Market
Halal food services Salaath (Prayer) facilitiesNeed to have
Good to have
Nice to have
Water usage friendly washrooms Ramadhan (fasting) services & facilities
No non-Halal activities Recreation facilities and services
Muslim Needs
Global Muslim Travel Market
Leisure Tourism Survey
922 respondents•50% of the respondents live in Asia •22% in MENA•15% Americas•11% Europe/Central Asia•2% in Sub-Saharan Africa
11
Global Muslim Travel Market 12
Question:When is the last time you traveled for a leisure vacation?
Global Muslim Travel Market 13
Question:Overall, which of the following are important to you when travelling for leisure?
Global Muslim Travel Market 14
Question:Who did you travel with on your last leisure trip? (Select all that apply)
Global Muslim Travel Market 15
Question:How did you purchase your travel services on your last leisure trip?(Select all that apply)
Table of Contents
16
1 Muslim Lifestyle Travel Market Sizing
2 Travel Habits of Muslim Tourists
3 What Some Destinations are Doing
4 What you can do to attract more Muslim Travelers
Global Muslim Travel Market 17
Global Muslim Travel Market
ISLAMIC THEMED ‘SPECIAL INTEREST’ TRAVEL PACKAGES
18
19
Global Muslim Travel Market
Sun sea & halalcommercial on Islamic beach holiday
20
Global Muslim Travel Market
Gold Coast – Queensland Australia
21
Global Muslim Travel Market 22
Global Muslim Travel Market
Hong Kong view for Muslim visitors to China
Table of Contents
24
1 Muslim Lifestyle Travel Market Sizing
2 Travel Habits of Muslim Tourists
3 What Some Destinations are Doing
4 What you can do to attract more Muslim Travelers
Global Muslim Travel Market
Steps to Develop a “Muslim”Market Strategy
25
Global Muslim Travel Market 26
Customization Levels
Global Muslim Travel Market
Muslim Travel is booming!
27
What are you doing to grab a share of this market?
Global Muslim Travel Market 28
Thank You
Media Coverage:
Purchase Full Study at:http://advisory.dinarstandard.com/travelstudy
Speaker contact:[email protected]