global media planning and buying market - procurement market intelligence report 2017 - 2021
TRANSCRIPT
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Global Media Planning and Buying Market - Procurement Market Intelligence Report 2017-2021
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Scope of The Report• Market insights of the global media planning and buying market
• Supply insights of the global media planning and buying market
• Pricing insights of the global media planning and buying market
• Category essentials of the global media planning and buying
market
• Cost drivers that will shape the supplier landscape
• Understanding the challenges faced by the procurement managers
• Analysis of the key procurement best practices to drive the
maximum benefits
• Supplier market landscape and future trajectory of the market
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Procurement Best Practices
Buyers should adopt systematic procurement practices that allow them to gain better control over service providers,
irrespective of the prevalent market forces. This helps them attain better management of expenses and quality of
service delivery.
• Bundling of services
• Implementing supplier performance tracking metrics
• Listing down and categorizing negotiation levers
• Ensuring integration of cross-functional teams
Key Strategies
Global Media Planning and Buying Market - Procurement
Market Intelligence Report 2017-2021
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Procurement Challenges
To ensure the successful delivery of services, buyers can form SLAs such as timelines, quality of service, and
regulatory compliances to mitigate operational risks
Key Challenges
• Difficulty in measuring campaign effectiveness
• Selection of best-fit suppliers
• Non-availability of high-traffic media slots
Read more: https://goo.gl/jE6g92
Top Suppliers and Regions
Suppliers Regions
• Starcom Mediavest
• OMD
• ZenithOptimedia
• Mindshare
• Carat
• Americas
• APAC
• Europe
• MEA
View Our Report: Global Media Planning and Buying Market - Procurement Market Intelligence Report 2017-2021
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