BA (Hons) in Global Marketing

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Dundalk Institute Of Technology

Dundalk Institute of Technology (DkIT) is the leading higher education institute in the North Leinster-South Ulster region and has earned an international reputation for first-class teaching and learning. DkIT provides quality higher education, training and upskilling opportunities to approximately 5,200 students across its four Academic Schools of Business & Humanities, Engineering, Health & Science and Informatics & Creative Arts. DkIT currently offers more than 65 part-time programmes in additional to an extensive range of programmes at Undergraduate, Masters level and PhD level. Our state-of-the-art campus is located at the epicentre of the M1 Dublin-Belfast economic corridor, an area marked as having significant importance due to its growing population and strong economic links between North and South. The region is steeped in innovation and enterprise and has developed a robust business community comprised of impressive start-ups, high-performing SMEs and major multinationals.

dkit.ie/courses/

John SiskProgramme DirectorT: + 353 42 9370200 x 2567E: john.sisk@dkit.ie

All Enquiries

Applicants will require a level 7 (or equivalent) qualification with an overall 50% average, from the Digital Marketing, Communication & Public Relations course available at DkIT, or other providers.

We also welcome applicants with Recognised Prior Learning (RPL).

Graduating from this BA in Global Marketing you will typically seek employment in the following areas:

• Selling Executive ( Global & Domestic)• Global Product Development• International Marketing Executive• Market Researcher• Branding Assistant

You may also wish to pursue a Masters Degree at DkIT to further enhance your career prospects.

Entry Requirements

Career Opportunities

How to Apply

FeesStandard Irish & International fees apply. See more information here: dkit.ie/fees

Download and complete the Add-On Degree Programme Application Form from the course page dkit.ie/courses/ and submit to:

Admissions Office, Dundalk Institute of Technology, Dundalk, Co. Louth.

Level:Duration:Course Code:

The BA (Hons) in Global Marketing is a level 8 add-on programme designed with a pragmatic hands-on approach throughout. In an ever-dynamic global marketplace the demand is for graduates with the capacity to be analytical and creative in equal measure.

The Global WIL ( Work Integrated Learning ) module in semester 2 offers you the unique opportunity to work on a “live” commercial client brief alongside other students from partner schools based around the world ( North America, Europe & Australia). Along with modules in International Selling, Global Marketing Strategy, Contemporary Market Insights, Branding Strategy, Marketing Management, Ethics, French/Spanish /English and Finance, our graduates from the BA in Global Marketing will be much sought after by leading global business enterprises, and you may well decide grow your own business ideas into global winners.

• Work with other students from partner schools across the world in the Global Work Integrated Learning Module with the opportunity to travel to a partner school.

• Dynamic, exciting and market-focused delivery of contemporary material from experienced lecturers and practitioners.

• The BA in Global Marketing is your gateway to a rewarding career, helping to build an incredible CV.

About this Programme

Three reasons to consider this course:

Course StructureSemester 1

(Mandatory)Finance for International Activity (BUSS B8027)International Selling Practice ( Part 1 of 2 ) (BUSS B8028)Global Marketing Strategy ( Part 1 of 2 ) (BUSS B8029)Contemporary Market Insights (BUSS B8030)Branding Strategy (BUSS B8031)

(Elective)Marketing Management (MRKT H4001)French 7 (FREN B8Z11)Spanish 7 (SPAN B8012)English 7 (ENGL B8Z06)German 7Chinese 7

Semester 2

(Mandatory)Global WIL (BUSS B8026)International Selling Practice (Part 2 of 2) (BUSS B8028)Global Marketing Strategy (Part 2 of 2) (BUSS B8029)

(Elective)Business Ethics (ETHC B8Z02)French 8 (FREN C8Z12)Spanish 8 (SPAN B8013)English 8 (ENGL B8Z07)German 8Chinese8

BA (Hons) in Global Marketing (add-on)

81 Year (add-on)

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