H i !

B 2 B

Nasscom 2008 : India Leadership Forum, Thursday 14th February 2008, Mumbai.© Bajaj Auto Ltd.

B 2 B

1

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%F

Y 9

2

FY

93

FY

94

FY

95

FY

96

FY

97

FY

98

FY

99

FY

00

FY

01

FY

02

FY

03

FY

04

FY

05

FY

06

FY

07

FY

08

H1

Sales from existing products (units) Sales from new products (units)

Nasscom 2008 : India Leadership Forum, Thursday 14th February 2008, Mumbai. © Bajaj Auto Ltd

B 2 B

Business starts when the customer says no.

- Prof. S. Yamaguchi.

Nasscom 2008 : India Leadership Forum, Thursday 14th February 2008, Mumbai.© Bajaj Auto Ltd.

2

B 2 B

Cheap scooters Expensive bikes.

Nasscom 2008 : India Leadership Forum, Thursday 14th February 2008, Mumbai. © Bajaj Auto Ltd.

3

B 2 B

Don’t defend the past, attack the future

- Dr. John F. Wallace.

Nasscom 2008 : India Leadership Forum, Thursday 14th February 2008, Mumbai. © Bajaj Auto Ltd.

4

B 2 B

5Nasscom 2008 : India Leadership Forum, Thursday 14th February 2008, Mumbai. © Bajaj Auto Ltd

0%

10%

20%

30%

40%

50%

60%

70%

80%

BAJ AJ COMPETITOR

B 2 B

When you control the ball, you control the score

- Pele.

Nasscom 2008 : India Leadership Forum, Thursday 14th February 2008, Mumbai. © Bajaj Auto Ltd

6

B 2 B

7Nasscom 2008 : India Leadership Forum, Thursday 14th February 2008, Mumbai. © Bajaj Auto Ltd

0%

10%

20%

30%

40%

50%

60%

BAJ AJ COMPETITOR

B 2 B

Innovate Differentiate Lead Brand Profit.

Nasscom 2008 : India Leadership Forum, Thursday 14th February 2008, Mumbai.© Bajaj Auto Ltd

Nasscom 2008 : India Leadership Forum, Thursday 14th February 2008, © Bajaj Auto Ltd.

8

B 2 B

9Nasscom 2008 : India Leadership Forum, Thursday 14th February 2008, Mumbai.© Bajaj Auto Ltd

0.0%

5.0%

10.0%

15.0%

20.0%

Q1 Q2 Q3 Q4 Q1 Q2 Q3

FY01 FY02 FY03 FY04 FY05 FY06 FY07

EB

ITD

A

BAL HHML TVS TATA M&M MARUTI

B 2 B

Segment Lead Expand.

Nasscom 2008 : India Leadership Forum, Thursday 14th February 2008, Mumbai.© Bajaj Auto Ltd

Nasscom 2008 : India Leadership Forum, Thursday 14 th February 2008, © Bajaj Auto Ltd.

10

THANK YOU !

Not just ahead,

DISTINCTLY AHEAD

Nasscom 2008 : India Leadership Forum, Thursday 14th February 2008, Mumbai. © Bajaj Auto Ltd

Nasscom 2008 : India Leadership Forum, Thursday 14th February 2008, © Bajaj Auto Ltd

Nasscom 2008 : India Leadership Forum, Thursday 14th February 2008, © Bajaj Auto Ltd.

11