Global Handwashing Day 2010An Initiative of the Public-Private Partnership for

Handwashing with Soap (PPPHW) Webinar: June 24, 2010

Better Together

I - BACKGROUND

Introduction

WHAT: Global Handwashing Day (GHD) is a celebration to raise awareness for washing hands with soap across the world.

WHEN: October 15, 2010 will see the third annual celebration of GHD, after successful events in 2008 and 2009.

GHD objectives

1.Foster and support a global and local culture of handwashing with soap. 2.Shine a spotlight on the state of handwashing in each country.3.Raise awareness about the benefits of handwashing with soap.

Theme for GHD: Handwashing with soap in schools. Target audience: Schoolchildren.

Objectives of this webinar

Share information on Global Handwashing Day: background and achievements to date.

Inform on planned tools for GHD 2010.

Strengthen links between GHD Steering Committee and participating organizations.

The case for targeting schoolchildren Only 2% of children use soap when washing hands. Mothers who see or attend WASH in schools activities are more

likely to have soap for handwashing in the toilet area at home. Schools with active children’s health clubs have far better

managed WASH facilities. Only 1 out of 12 children reported using a school toilet over the

week. Girls of schools without facilities were twice as likely to

experience problems during menstruation. School sanitation increased girls’ enrollment by one third, and

improved academic performance for boys and girls by 25%. * Based on a Study on Sustainability and Impact of WASH in Schools Programming in Kerala/India and Kenya.

Better Together: The Power of PartnershipAt a global level, GHD Public-Private partners work for a higher purpose than organizational or corporate objectives.

Private sector resources created award-winning visual identity and much more.

International organizations mobilized local staff and convened partners.

GHD 2009: Did you participate in a local public-private coalition?

Out of 94 responses…

79

15

Yes

No

Source: PPPHW Survey (January 2009)

Organizations involved in GHD Public-Private Partnership for Handwashing with Soap (PPPHW):

Academy for Educational Development. Centers for Disease Control and Prevention. Colgate-Palmolive. London School of Hygiene and Tropical Medicine. Johns Hopkins University School of Public Health. International Centre for Diarrhoeal Disease Research. Procter & Gamble. UNICEF. Unilever. USAID. Water and Sanitation Program. World Bank. Water Supply and Sanitation Collaborative Council.

Over 30 participating organizations:

Care International. IRC. DFID. GSK. GTZ. IRD. Oxfam. PAHO. PATH. Peace Corps. Pepsi. Plan International. PSI. Red Cross. Safe. Save the Children. USAID-HIP. WASH in Schools. Water Advocates. WaterAid. Water for People. Millenium Water Alliance. WHO. World Vision. (Etc.)

II - ACHIEVEMENTS

Global Figures

GHD 2009 was celebrated in at least 85 countries in 6 continents. Source: PPPHW Secretariat

More than 200 million children in 600,000 schools participated in GHD celebrations. Source: UNICEF

Highlights (I)

Successful events in emergency environments. (Iraq, Sri Lanka)

Mary Swai and Rebecca Budimu (Hygiene promoters in Tanzania) won the Golden Poo Award for Hygiene in London.

Increased support and visibility in developed countries. (Italy, Japan, United Kingdom, United States, etc.)

Highlights (II)

In 2009, concerns about H1N1 flu came to underscore the relevance of GHD activities.

Celebrities endorsing GHD events included Haile Gebrselassie (Ethiopia), Frank De Winne, (« from space to Mali»), Sachin Tendulkar (India).

Highlights (III)

Worldwide media coverage, including leading news outlets. (i.e: Newsweek, BBC News, Al Jazeera, etc.) Source: PPPHW Secretariat

Guinness World Record achieved in Bangladeshand India. Source: UNICEF, Unilever

Feedback on GHD 2009 (I)Are you planning to participate in GHD 2010? Out of 95 responses…

92

3

Yes

No

Source: PPPHW Survey (January 2009)

Feedback on GHD 2009 (II)The GHD Steering Committee ran a survey after GHD 2009: here’s a summary of the major inputs from GHD organizers on the ground:

1.Provide school-focused tools/materials.

2.Activate yearlong support to HW programs in schools.

3.Maximize the potential of social media and website www.globalhandwashingday.org

4.Respond to the high demand for M&E support.

5.Engage with organizations involved in GHD.

III - PLANS FOR 2010INTEGRATING NEW TOOLS

Integrating New Tools

Based on the feedback received in the GHD survey 2009, the following tools/products are being elaborated for GHD 2010, and beyond:

1. Monitoring & Evaluation Toolkit.

2. Advocacy – « More than just a day » approach.

3. Schools toolkit.

4. Digital strategy and translation of Planner’s Guide.

5. Webinar with organizations.

1 – Monitoring & EvaluationProduce a guide to evaluating GHD events, communications and advocacy efforts. This guide will also attempt to link GHD advocacy and event monitoring within the broader national HWWS/hygiene programming context.

A roughly 10 page document in the style of the Planner’s Guide, with each section (six in total) as a tear-away, stand-alone piece.

Key elements:

Understanding the difference between advocacy, education and behavior change.Child-led approaches.Monitoring GHD events, advocacy, and communications materials.Strength of partnership.Step by step.

2 – Advocacy: « More than a day »

Building on the momentum created by GHD, advocate for turning a one-day event into year-long, handwashing friendly schools. This approach includes:

Create a “100 SCHOOLS SURVEY” advocacy tool and guidelines to carry put the surveys.

Elaborate a package of activities and events for GHD actors to help make GHD “more than just one day”.

A call for partnership for private sector actors to support the ‘more than just one day’ movement.

3 – Schools toolkit Elaborate a generic toolkit for schools.

Playground game inspired in Global Handwashing Day characters.

A « hook », like a high five, greeting, etc

Poster with Global Handwashing Day characters.

4 – Communications strategy and translations

Objective: Increase number of people with materials and tools to implement GHD in their countries, schools & communities.

Tools:

GHD-related information on www.globalhandwashingday.org

Translation of Planner’s Guide into Chinese and Arabic. (Already available in English, French, and Spanish on www.globalhandwashingday.org)

Boost digital communications (Social media, new tools on website, quizzes during weeks prior to GHD to create buzz.)

5 – Reaching out to Organizations

Share plans and tools with organizations involved in GHD. (Website, Planner’s Guides, New tools)

Webinar with collaborating organizations Inform about GHD 2010 to Water, Sanitation, Hygiene organizations involved in GHD.

World Water WeekMake GHD tools available to delegates from the water, hygiene and sanitation sectors. (September 2010, Stockholm)

QUESTIONS & FEEDBACK

THANKS!www.globalhandwashingday.org