global footwear market trends, developments and prospects

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GLOBAL FOOTWEAR MARKET: TRENDS, DEVELOPMENTS AND PROSPECTS 18 TH JUNE 2014 ROY ZHOU CLIENT DEVELOPMENT EXECUTIVE EUROMONITOR INTERNATIONAL

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Sports footwear forms approximately 26% of total global footwear market sales in 2013, and is also expected to outperform the overall footwear market going forward – due to increased participation in sports, but also as consumers increasingly choose to wear sports footwear on a day-to-day basis, following the move towards comfort. Euromonitor segments the sports footwear market into 3 subcategories: ‘Performance, Outdoor and Sports-inspired. Performance footwear includes footwear which is specifically designed for sporting activities and includes a significant level of technical development – e.g. Nike Flyknit Lunar running shoes. Outdoor footwear includes footwear specifically designed for outdoor activities with technical features, e.g. durability and enhanced protection against difficult weather conditions. Sports-inspired footwear – currently the biggest category - are not designed to enhance performance while practising specific sport disciplines and instead are more geared towards latest fashion trends. Some of the biggest and best online fashion retailers have been purveyors of footwear. Not only are they winning on price and variety, they are also not piggybacking on fit-lifting tactics. In fact, many of the most successful online start-ups are creating and marketing their own branded products. It’s important to discuss distribution strategies in more detail as these are closely linked to consumer demand. A huge proportion of footwear in China is sold through an unorganised retail and currently we are seeing a dynamic shift from this channel through apparel specialist retailers and sports good specialists to internet retail. And whereas unorganised retail is here to stay – at least for now – it’s dominance is gradually diminishing and the unorganised retail sector is bound to shrink as a share of the overall market in the medium term.

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Page 1: Global Footwear Market Trends, Developments and Prospects

GLOBAL FOOTWEAR MARKET: TRENDS,

DEVELOPMENTS AND PROSPECTS

18TH JUNE 2014

ROY ZHOU

CLIENT DEVELOPMENT EXECUTIVE

EUROMONITOR INTERNATIONAL

Page 2: Global Footwear Market Trends, Developments and Prospects

INTRODUCTION AND GLOBAL PICTURE

KEY GLOBAL TRENDS

ZOOMING IN ON CHINA

Page 3: Global Footwear Market Trends, Developments and Prospects

© Euromonitor International

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Where footwear fits in the global consumer goods world

INTRODUCTION AND GLOBAL PICTURE

Alcoholic Drinks

Non-AlcoholicDrinks

Tobacco

ConsumerElectronics

Home and Garden

Apparel

Packaged Food

Global retail sales 2013 (US$ million)

2.4 tn

1.5 tn

1.0 tn

899 bn

863 bn

717 bn

717 bnHome Care

Toys and Games

Tissue and Hygiene

Consumer Health

Footwear

Beauty and PersonalCare

Personal Accessoriesand Eyewear

680 bn

484 bn

375 bn

221 bn

180 bn

167 bn

165 bn

Page 4: Global Footwear Market Trends, Developments and Prospects

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Global footwear market continues to grow

INTRODUCTION AND GLOBAL PICTURE

0

1

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4

5

6

7

8

0

100

200

300

400

500

600

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

% Y

ear-

on

-Yea

r G

row

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Ret

ail

Sa

les,

US

$ b

illi

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Global Footwear Market Growth 2009-2018

Footwear Market Size Footwear Markeet Size Growth

Page 5: Global Footwear Market Trends, Developments and Prospects

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67US$ billion

212 US$

52 US$ billion

38 US$

21 US$ billion

145 US$

Top 3 markets account for almost 40% of global sales

INTRODUCTION AND GLOBAL PICTURE

Total value market size

Per capita spend

Page 6: Global Footwear Market Trends, Developments and Prospects

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Footwear volume trends

INTRODUCTION AND GLOBAL PICTURE

2012 % Growth

Units per Capita

> 9.0

5.0-8.9

2.0-4.9

0.0-1.9

< 0.0

Page 7: Global Footwear Market Trends, Developments and Prospects

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0

50

100

150

200

250

Women'sFootwear

Men'sFootwear

Children'sFootwear

US

$ b

illi

on

Global Footwear Market Size by Category 2013-18

2013 2013-18 Growth

Global Footwear Market Category

Shares 2013

Women’s footwear still dominates sales

INTRODUCTION AND GLOBAL PICTURE

Men’s Footwear

34%

Women’s Footwear

53%

Children’s Footwear

12%

Page 8: Global Footwear Market Trends, Developments and Prospects

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Sports footwear outperforms the market

GLOBAL FOOTWEAR MARKET: TRENDS, DEVELOPMENTS AND PROSPECTS

Europe: Sports Footwear Market 2013

Performance44%

Outdoor15%

Sports-inspired

41%

0%

2%

4%

% y

ea

r-o

n-y

ea

r

gr

ow

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Sports Footwear Forecast Growth

Footwear Sports Footwear

Global Footwear Market 2013

Sports26%

Page 9: Global Footwear Market Trends, Developments and Prospects

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0

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50

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2013 2014 2015 2016 2017 2018

US

$ b

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Europe: Sports Footwear Forecast Growth 2013-18

Performance Outdoor Sports-inspired Footwear

Performance and sports-inspired hold the greatest potential

EUROMONITOR INTERNATIONAL

Page 10: Global Footwear Market Trends, Developments and Prospects

INTRODUCTION AND GLOBAL PICTURE

KEY GLOBAL TRENDS

ZOOMING IN ON CHINA

Page 11: Global Footwear Market Trends, Developments and Prospects

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Post-recession Polarisation

Luxury

Economy

Post-recession polarisation in developed markets

KEY GLOBAL TRENDS

-5

0

5

10

15

2008-09 2009-10 2010-11 2011-12 2012-13

% y

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row

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Western Europe: Brand Sales Growth vs Footwear Growth

2008-2013

Footwear

Prada

H&M

Page 13: Global Footwear Market Trends, Developments and Prospects

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Tesco F&F

Stand-alone stores

Fashion trends

Collaborations/ Sponsorship

Social media

Brand Segmentation

Private label: flexing stronger fashion credentials

KEY GLOBAL TRENDS

Page 14: Global Footwear Market Trends, Developments and Prospects

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E-tailing innovation focuses on footwear

KEY GLOBAL TRENDS

Page 15: Global Footwear Market Trends, Developments and Prospects

INTRODUCTION AND GLOBAL PICTURE

KEY GLOBAL TRENDS

ZOOMING IN ON ASIA PACIFIC AND CHINA

Page 16: Global Footwear Market Trends, Developments and Prospects

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Asia Pacific value sales account for almost US$100 billion

ZOOMING IN ON ASIA PACIFIC AND CHINA

Asia Pacific coverage

China

Hong Kong, China

India

Indonesia

Japan

Malaysia

Philippines

Singapore

Taiwan

Thailand

Vietnam

US$ 98 bnAsia Pacific footwear

market sales 2013

Page 17: Global Footwear Market Trends, Developments and Prospects

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A brief look at footwear market structure in China

ZOOMING IN ON ASIA PACIFIC AND CHINA

Children's Footwear

11%

Men's Footwear

36%

Women's Footwear

53%

Footwear Sales Breakdown by Category 2013

Total market size in China

52US$ billion

Page 18: Global Footwear Market Trends, Developments and Prospects

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0 0.5 1 1.5 2 2.5 3 3.5

Teenmix

Aokang

Daphne

adidas

Belle

Nike

% Market Share

Mix of local and global heavyweights dominate Chinese footwear

ZOOMING IN ON ASIA PACIFIC AND CHINA

Page 19: Global Footwear Market Trends, Developments and Prospects

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Distribution Patterns: Footwear Route to Market

ZOOMING IN ON ASIA PACIFIC AND CHINA

Footwear

Unorganised Retail

Sports Goods Specialists

Internet Retailing

Apparel and Footwear Specialist Retailers

Page 21: Global Footwear Market Trends, Developments and Prospects

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Continued growth going forward

ZOOMING IN ON ASIA PACIFIC AND CHINA

Ranking 2013 2018

1 USA USA

2 China China

3 Russia Russia

4 Brazil Brazil

5 Japan Mexico

6 Germany Japan

7 MexicoUnited

Kingdom

8 France Germany

9 United Kingdom

Italy

10 Italy France

0

10

20

30

40

50

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70

80

2014 2015 2016 2017 2018

US

$ b

illi

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Footwear Value Sales in China 2013-2018

Page 22: Global Footwear Market Trends, Developments and Prospects

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THANK YOU FOR LISTENINGRoy Zhou | Client Development Executive

[email protected]

Euromonitor International (Shanghai)

29/F, Finance Square

333 Jiujiang Road

Shanghai