global environmental scan pest analysisbmitclasses.weebly.com/uploads/1/3/7/3/13732654/... ·...
TRANSCRIPT
![Page 1: Global Environmental Scan PEST Analysisbmitclasses.weebly.com/uploads/1/3/7/3/13732654/... · international business (PEST) Review ! What are the 3 types of market ... Laws that impact](https://reader034.vdocuments.mx/reader034/viewer/2022042201/5ea1e6ad850af6470d7c2c9a/html5/thumbnails/1.jpg)
Global Environmental Scan PEST Analysis
![Page 2: Global Environmental Scan PEST Analysisbmitclasses.weebly.com/uploads/1/3/7/3/13732654/... · international business (PEST) Review ! What are the 3 types of market ... Laws that impact](https://reader034.vdocuments.mx/reader034/viewer/2022042201/5ea1e6ad850af6470d7c2c9a/html5/thumbnails/2.jpg)
What You Will Learn…
� PEST Analysis � Political, economic, socio-cultural, and
technological factors that affect international business (PEST)
![Page 3: Global Environmental Scan PEST Analysisbmitclasses.weebly.com/uploads/1/3/7/3/13732654/... · international business (PEST) Review ! What are the 3 types of market ... Laws that impact](https://reader034.vdocuments.mx/reader034/viewer/2022042201/5ea1e6ad850af6470d7c2c9a/html5/thumbnails/3.jpg)
Review
� What are the 3 types of market segmentation? 1. Demographic (age, gender, income,
occupation, etc.) 2. Geographic (local, state, regional, national,
global) 3. Psychographic (attitudes, interests, opinions,
& lifestyles)
![Page 4: Global Environmental Scan PEST Analysisbmitclasses.weebly.com/uploads/1/3/7/3/13732654/... · international business (PEST) Review ! What are the 3 types of market ... Laws that impact](https://reader034.vdocuments.mx/reader034/viewer/2022042201/5ea1e6ad850af6470d7c2c9a/html5/thumbnails/4.jpg)
Identifying & Analyzing Markets
� Surest way for businesses to connect with customers?
� Know the people well! ◦ Where they live ◦ Income Level ◦ Age ◦ Ethnic Background ◦ Values ◦ Interests
![Page 5: Global Environmental Scan PEST Analysisbmitclasses.weebly.com/uploads/1/3/7/3/13732654/... · international business (PEST) Review ! What are the 3 types of market ... Laws that impact](https://reader034.vdocuments.mx/reader034/viewer/2022042201/5ea1e6ad850af6470d7c2c9a/html5/thumbnails/5.jpg)
Build a Global Perspective � Geographic segmentation is important for
multi-national and global businesses and brands
� Regional and national marketing programs to alter: ◦ Products ◦ Advertising ◦ Promotion
� Meet the individual needs of geographic segments
![Page 6: Global Environmental Scan PEST Analysisbmitclasses.weebly.com/uploads/1/3/7/3/13732654/... · international business (PEST) Review ! What are the 3 types of market ... Laws that impact](https://reader034.vdocuments.mx/reader034/viewer/2022042201/5ea1e6ad850af6470d7c2c9a/html5/thumbnails/6.jpg)
Global Environmental Scan-PEST � Political Factors ◦ Government Stability ◦ Trade regulations and agreements ◦ Laws that impact company operations
![Page 7: Global Environmental Scan PEST Analysisbmitclasses.weebly.com/uploads/1/3/7/3/13732654/... · international business (PEST) Review ! What are the 3 types of market ... Laws that impact](https://reader034.vdocuments.mx/reader034/viewer/2022042201/5ea1e6ad850af6470d7c2c9a/html5/thumbnails/7.jpg)
Global Environmental Scan-PEST � Economic Factors ◦ Infrastructure ◦ Quality and cost of labor ◦ Taxes ◦ Standard of living ◦ Foreign exchange rates
![Page 8: Global Environmental Scan PEST Analysisbmitclasses.weebly.com/uploads/1/3/7/3/13732654/... · international business (PEST) Review ! What are the 3 types of market ... Laws that impact](https://reader034.vdocuments.mx/reader034/viewer/2022042201/5ea1e6ad850af6470d7c2c9a/html5/thumbnails/8.jpg)
Global Environmental Scan-PEST
� Socio-Cultural Factors ◦ Language and Symbols ◦ Holidays and Religious Observances ◦ Social and Business Etiquette
![Page 9: Global Environmental Scan PEST Analysisbmitclasses.weebly.com/uploads/1/3/7/3/13732654/... · international business (PEST) Review ! What are the 3 types of market ... Laws that impact](https://reader034.vdocuments.mx/reader034/viewer/2022042201/5ea1e6ad850af6470d7c2c9a/html5/thumbnails/9.jpg)
Global Environmental Scan-PEST � Technological Factors ◦ Measurement systems ◦ Electricity voltage standards ◦ Use of computers, faxes, voice mail, cell
phones and Internet
![Page 10: Global Environmental Scan PEST Analysisbmitclasses.weebly.com/uploads/1/3/7/3/13732654/... · international business (PEST) Review ! What are the 3 types of market ... Laws that impact](https://reader034.vdocuments.mx/reader034/viewer/2022042201/5ea1e6ad850af6470d7c2c9a/html5/thumbnails/10.jpg)
PEST In-Class Activity � You have bee asked to perform a global
environmental scan (PEST) whether or not it would be profitable to sell an electric razor a company produces in a foreign market
� Choose a foreign country and present your findings informally to the class today (2-3 minutes)
� Use the World Fact Book as a resource (search on Google)