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Global Emergency Response Coalition (G.E.R.C.) Social Media Toolkit

Version 2.0 Date July 13, 2017

WHAT: A combination of violence insecurity and prolonged drought has left more than 20 million people – more than the populations of New York, Los Angeles, Houston, Chicago and Philadelphia combined - in an area as wide as East Africa, West Africa and Yemen facing famine and starvation. People are dying needlessly every day due to what the U.N. has declared as the largest humanitarian crisis since 1945.

WHO: Eight of the world’s largest U.S.-based international aid organizations: CARE, International Medical Corps, International Rescue Committee, Mercy Corps, Oxfam, Plan International, Save the Children, and World Vision, have come together under a new umbrella called the Global Emergency Response Coalition (G.E.R.C.).

WHEN/WHERE: The appeal will run for two weeks from July 17 through July 28, 2017. The G.E.R.C. website is scheduled to go live with a soft launch on July 13th, but please do not share the URL before launch day on July 17th, as the campaign is under strict embargo. The G.E.R.C. website is located at www.globalemergencyresponse.org (feel free to use a URL shortener for social use).

HOW YOU CAN HELP: 1. Follow the G.E.R.C. social channels

o Twitter: @globalresponse o Facebook: @GlobalEmergencyResponseCoalition o Instagram: GlobalEmergencyResponse o YouTube: Global Emergency Response Coalition

2. Share content from the G.E.R.C. social channels, such as our PSA, with your fans and followers to help raise awareness.

3. Comment on any of the G.E.R.C. social posts 4. Post some of the sample posts below to add your voice to the conversation.

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SAMPLE SOCIAL POSTS: (@GlobalResponse is a placeholder below. Please be sure to tag the appropriate social channel handle as listed above for the G.E.R.C.)

Post 1:

More than 20MM people face starvation & famine due to drought and violence. Follow @GlobalResponse to learn how you can help #fightfamine. Post 2:

Nearly 1.4M children are severely malnourished & at risk without immediate aid. Help @GlobalResponse #fightfamine at globalemergencyresponse.org

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Post 3:

.@GlobalResponse is urgently calling for help to #fightfamine and save millions of vulnerable children & families: globalemergencyresponse.org Post 4:

The UN has called the hunger crisis the largest since its founding. Please donate to #FightFamine: globalemergencyresponse.org @GlobalResponse

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Messaging Components

Do (Say)

Please use the full name of the Global Emergency Response Coalition Talk about how now is the time to take action to prevent the worst from happening We can prevent increased suffering and death of millions The appeal is active in the following countries: Cameroon, Chad, Ethiopia, Kenya,

Niger, Nigeria, Uganda, Somalia, South Sudan, and Yemen. The following organizations are taking part in the appeal: CARE, International

Medical Corps, International Rescue Committee, Mercy Corps, Oxfam, Plan International, Save the Children, and World Vision

Do tag the social channels mentioned on previous page Do use the following hashtags in your posts: #FightFamine Include the website: globalemergencyresponse.org

Don’t Don’t use the word “Famine” unless it is in the context of a hashtag #FightFamine.

The G.E.R.C. is trying to prevent widespread famine, which is a technical declaration from the UN.

Don’t drive to traffic/donors to any one particular coalition member website but rather to the G.E.R.C. coalition website during the appeal dates July 17-28, 2017.

Hashtag (hashtags are not case-sensitive, so it can be Title Case or all small letters)

#FightFamine – primary hashtag to thread conversation around the coalition appeal.