global dairy consumption expected to rise next decade

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11th African Dairy Conference and Exhibition 2015 Hakan Soderholm MD Tetra Pak East Africa September 23, 2015 September 23, 2015

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11th African Dairy Conference and Exhibition 2015

Hakan Soderholm MD

Tetra Pak East Africa

September 23, 2015September 23, 2015

Global dairy consumption expected to rise next decade……driven by developing markets

Tetra Pak Market Intelligence230915

120%

Increase in Liquid Milk Equivalent 2014-2024

..booming demand fueled by India, China and Africa

Growth mainly driven by developing markets…

Tetra Pak Market Intelligence

4% 7%

78%

35% 34% 37%

1% 14% 16% 6%

47% 52% 57% 60%

43%

4%

230915

USAustralia Western Europe

…where traditional white milk consumption is decliningDecline in developed dairy markets…

sales of milk at lowest level since 1984

4 out of 10 people regularly skip

breakfast

white milk consumption fell by

0.8% 2010 and 2013

Tetra Pak Market Intelligence

230915

…with milk increasingly travelling around the world Dairy, a more globalized business…

Tetra Pak Market Intelligence230915

Leading growth in core marketsEast Africa Economic indicators

100%

120%

140%

160%

180%

200%

220%

240%

260%

GPD Growth per capita USD

100%

120%

140%

160%

180%

200%

220%

240%

260%

GPD Growth per capita USD

Source: IMF World Economic Outlook (WEO), April 2015

619

684

1,018

1,495

Ethiopia

Uganda

Tanzania

Kenya

GDP per capita USD

619

684

1,018

1,495

Ethiopia

Uganda

Tanzania

Kenya

GDP per capita USD

100%2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Tanzania Uganda Kenya Ethiopia

100%2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Tanzania Uganda Kenya Ethiopia

Tetra Pak Market Intelligence230915

We can do the same!!

Vietnam - Dairy Consumption grows with GDP

1,543 USD

1,7551,911

2,200

797919

1,1651,232

1,334

2006 2007 2008 2009 2010 2011 2012 2013 2014

Liquid Dairy Products Liters Liquid Dairy Products Liters

Tetra Pak Market Intelligence230915

Dairy Hubs

Start

Only 5%-10% of total milk production in East Africa is processed!!!!

Administrative/Training Center

Dairy Hub

Milk cooling points

Dairy Management Groups

Smallholder Farmers

Mobile Training Unit

Tetra Pak Market Intelligence230915

Distribution in traditional trade

10%

72%Opportunity

..over 120,000 outlets in Kenya

90%

Tetra Pak Market Intelligence230915

28%Packed Milk

Driving InnovationProduct innovation drives growth beyond GDP

Tetra Pak Market Intelligence230915

Raw milkDistributionInnovationOpportunities

for growth

Global trends

for growth

Tetra Pak Market Intelligence230915

School Milk

Thank You!