global csr summit- best practices |services:innovation| ms. chandni taneja
DESCRIPTION
“Companies that are breaking the mold are moving beyond corporate social responsibility to social innovation. These companies are the vanguard of the new paradigm." On July 25, 2013, Global CSR Summit 2013 was held at PHD House, New Delhi, where solutions were proposed and discussed for Sustainable Inclusive Growth. Ms. Chandni Taneja, Executive Director, Navjyoti India Foundation, spoke on 'Services that lead to Innovation' through case studies of Navjyoti India Foundation's vivid corporate linkages that have not only led to fulfillment of CSR policies, but also potentially create way for an innovative, more effective thinking paradigm.TRANSCRIPT
Services • InnovationChandni Taneja,
Executive Director,Navjyoti India Foundation
Sharing of Best Practices
Transforming lives since 1987…
…and growing stronger
Navjyoti India Foundation
1 Organization
4 Project sites in Delhi
and Haryana25 Years of experience
450 Volunteers
147 Employees
150 Youth through Skill
Upgradation Program1,200 Women through women empowerment program 2,000
children through child education program2500
through family and community counseling program
~4000 villagers through
environmental interventions
3,25,000 people reached
Creating a strong business and building a better world are not conflicting goals – they are both essential ingredients for
long term success
- William Clay Ford Jr.
NGO CorporateSocial AwarenessMoral Awareness
Societal/ Community AccessNeed Assessment Tools
Financial AwarenessAwareness about Systems and Standards
Access to Business EthicImpact Assessment Tools
NGO CorporateClear CSR ObjectiveClear CSR StrategyThe Right Partner
Symbiosis
and
Social AwarenessMoral Awareness
Societal/ Community AccessNeed Assessment Tools
Financial AwarenessAwareness about Systems and Standards
Access to Business EthicImpact Assessment Tools
GeographyCause/ Interventions
AccountabilityBudget
CapabilityLevel of Engagement
Identify
Watchdog organizations are necessary not for they put pressure on companies to clean up their act but for they act as facilitators and advisors towards better policies
Services • Innovation
Best Practices
serv·iceNoun
The action of helping or doing work for someone
in·no·va·tionNounThe act of introducing something new
Synchronized Corporate and CSR Goals
Yamaha Technical AcademyYamaha Corporation
Non mutually exclusive CSR
Set-up academy in collaboration with Skill Upgradation institutesTrain youth from the lower earning strata
Employment at Yamaha dealerships
Commercial SpaceLow-cost Manpower Support (employable
youth from underserved communities)
Enhanced LivelihoodFinancial Strength to Community
Empower PragatiRural BPO
Exchange of Services
Appropriate Resource Identification
TKWs Institute of Banking and Finance
Identify StudentsDemand Fulfillment
Sustainable Support to CSR Practice
Funding Education of underserved youthScholarships (up to 100%)
Strategic Product LaunchBritannia & Navjyoti
Together for Fighting Iron Malnutrition3-Month Research Study
Increase in Hemoglobin level: 9.48 gm/dl to 12.63 gm/dl
Research SupportCommunity Mobilization
(Parents and children)Brand Promotion/ Reputation
Health Benefits to childrenAwareness- address child malnutrition through scientific knowledge buildingNew Product launch
Navjyoti Employee on payroll with Medical, Health, Family benefitsExpert with vast experience in Environmental Projects
Manage projects on Watershed Management and other Environmental interventions as CSR
Expert Induction
Greenply Industries Limited
Venture beyond “the Traditional”
G4S Security
Guards on G4S payrollFulfillment of CSR by effective allocation of services
Security to the organization
“Companies that are breaking the mold are moving beyond corporate social
responsibility to social innovation. These companies are the vanguard of the new paradigm. They view community needs as
opportunities to develop ideas and demonstrate business technologies, to find
and serve new markets, and to solve longstanding business problems.”
-Rosabeth Moss Kanter, Harvard Business Review
