GLOBAL BUSINESS CASE: CLEANTECH

Kaisa Hernberg 19 September 2013

WHAT IS ”CLEANTECH”?

CLEANTECH =

technology, services, solutions,

process innovations or products, that

• help reduce the environmental

load caused by human activity

• save energy and natural resources

• improve the living environment

Energy and material

efficiency

Industry consumes 40 % of total

world electricity. Finland is among

the most efficient countries in the

industrial sector.

Company fact: Outotec’s flash smelting solutions

help to avoid 2.0 million tons of carbon dioxide

emissions annually in global metal production.

Built environment

The operation of buildings accounts

for 40 % of the world’s energy

consumption. (UNEP)

Company fact: Kone elevators and escalators help

to considerably reduce energy consumption in tall

buildings.

Bioenergy

and biofuels

In 2012 23 % of

total energy

consumption in

Finland was from

wood-based fuels.

(Finnish Forest

Industries)

Company fact:

Metso delivered

the world’s largest

biomass

gasification plant

to Vaskiluodon

Voima in Vaasa

Water treatment

and purification

The growing global population and

scarcity of resources create a

greater need to produce more with

less water.

Company fact: Kemira provides expertise and

tailored combinations of chemicals for water-

intensive industries.

CLEANTECH FINLAND

MISSION: Linking Finnish

cleantech expertise with global

demand

VISION 2015: Finland positioned

globally as a top cleantech expert

Companies

Municipalities

Investors

Other

stakeholders

Top 80 Finnish

cleantech

companies

Media

Decision

makers

We connect clients and partners with top cleantech expertise

Top 80 Finnish cleantech companies

WHAT WE DO

Targeted marketing

and communication

activities

“Concept Catalyst” on the

background of great

opportunities

New, digital ways to link

company and expert network

to global cleantech demand, e.g. SOLVED

WHAT FINPRO DOES

Acquisition

Candidate Search

Market Monitor

Sales Accelerator Entry Options Partner Search International

Growth Plan

Test Drive

Right Markets

Sales Channel

Development Direct Sales

Establishing Company

Supplier Evaluation

Export Partner

Groups

Trend Pulse

Improving

Market Position

Establishing

Presence

Planning

Market Entry

Preparing

Growth

Industrial Services

INTERNATIONAL PROGRAMS OPERATED BY FINPRO

FINPRO’S GLOBAL NETWORK

GLOBAL CLEANTECH MARKET

Global cleantech market is worth

approx. EUR 2000 billion

Prognosis for annual growth:7 %

Prognosis for Finnish GDP growth in

2013: 0,0 %

CLEANTECH INVESTMENTS IN AN ENORMOUS SCALE Russia: energy efficiency, waste

management

China: energy efficiency, reduction

of greenhouse gases, carbon

emissions, pollution

India: solar, bioenergy

FINLAND’S POSITION IN THE MARKET

Finland has a harsh climate with

extreme temperature variations and

no natural fossil fuels of its own.

We have had no choice but to

develop efficient methods and

alternative energy sources.

It’s cold (and hot) out here

It wasn’t

always this

clean here

Finland is rich in natural resources, such as forests, lakes

and minerals. In the past we have had problems,

including water pollution and low air quality.

With persistent long-term efforts and public-private-

sector collaboration we have succeeded in protecting our

nature – and building cutting-edge expertise in solving

environmental problems.

We invest heavily in

cleantech

Despite its small size as a country, Finland is

a cleantech superpower.

Finland’s share of the global GDP is

approximately 0.4 %, but our share of the

global cleantech market is over 1 %.

More than than 1/3 of Finnish public R&D

investments are made in cleantech.

0,00

5,00

10,00

15,00

20,00

25,00

30,00

35,00

40,00

45,00

50,00

Industry turnover 2011, billions of Eur

0.17

21.4 21.7

45

-10%

0%

10%

20%

30%

40%

50%

60%

Industry growth (%) 2012

52 %

15 %

-4.2 % 1.9 %

ONE OF THE LARGEST AND FASTEST-

GROWING INDUSTRIES IN FINLAND

TOP 10 FINNISH CLEANTECH COMPANIES

Wärtsilä

Metso

Neste Oil

Outotec

Kemira

YIT

ABB

Kuusakoski

Outokumpu

Cargotec

CLEANTECH IS AN EXPORT BUSINESS

18%

21% 61%

Share of cleantech companies' turnover gained abroad

Up to 10 %

11 - 50 %

51 - 100 %

CHINA, RUSSIA MOST INTERESTING

22%

23%

30%

39%

43%

Brazil

Sweden

Germany

Russia

China

Most interesting cleantech markets for Finnish companies in the near future

% of companies

Bubbling under:

India, USA, UK,

France, EU, Baltic

countries

KEY BUSINESS AREAS: ENERGY EFFICIENCY, RENEWABLES

14%

18%

19%

24%

27%

31%

32%

48%

59%

Measuring and analytics

Air protection

Green building

Water management and waste water processing

Consulting and advisory services

Clean processes, materials and products

Waste management and recycling

Renewable energy (production, transfer, distribution)

Energy efficiency

% of companies

FINLAND’S KEY CLEANTECH STRENGTHS

Culture of innovation and collaboration

Hig-level technology expertise

Quality and reliability

Culture of constant improvement

Ability to turn extreme conditions

into commercial innovations

Experience in solving

environmental problems

HO WE RANK INTERNATIONALLY

#1 EU Eco-innovation scoreboard 2012

#2 Environmental friendliness, Country Brand Index 2011 – 2012

#4 Global Cleantech Index

KIITOS. TACK. THANK YOU.

www.cleantechfinland.com

www.solved.fi