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Global Alliance E-Newsletter: December 16, 2010 World Public Relations Forum Heads to Australia

The World Public Relations Forum will be held in Australiain 2012. Global Alliance Chair Elect Dan Tisch said:"Australia is one of the world's most advanced andinnovative public relations markets and PRIA's bid was bothcomprehensive and compelling,"

The WPRF is held every two years and brings together the world'sleading communicators to present new methods, research and ideas inthe field of professional communication. National PRIA President Robina Xavier said the 2012 event inMelbourne would increase the recognition and value of public relationsin Australia. Read more.

Shanghai Joins Global Alliance

The Shanghai Public Relations Association hasjoined The Global Alliance For Public Relationsand Communication Management, becoming theninth public relations association around the worldattaining active membership in The Global Alliancein 2010.

John Paluszek, 2009-2011 Chair of The Global Alliance, in welcomingSPRA as a member, noted that, "SPRA not only brings a uniqueperspective to the GA mission of sharing our global profession'sgrowing body of knowledge and advocating for the profession, but italso completes our strategic reach around the world. Our progress inChina – and recently in the Mediterranean Rim, the Middle East andLatin America – complements more traditional Global Alliancestrengths in Africa, Europe, Southeast Asia, Oceania and NorthAmerica". Read more.

Stockholm Accords Gain Global Momentum

"The Stockholm Accords", finalized at TheGlobal Alliance/Swedish Public RelationsAssociation June World Public Relations Forumand a major advance in advocacy for the publicrelations profession are now being discussedand applied in some twenty countries aroundthe world.

Details and descriptions of activity are centralised at the StockholmAccords hub (www.stockholmaccords.org) with recent progress reportedin Albania, Italy and Portugal.

Global Alliance Reviews Development Goals at UN

Progress on the UN Millennium DevelopmentGoals was under review when the Global Alliancewas represented at the November conference ofthe United Nations Global Compact. Underscrutiny was the progress companies are makingin support of "UN Millennium Development Goals"which address global poverty, disease, education,gender equality and critical natural resources suchas the availability of water.

Alongside the report on "World Progress Toward the MDGs, panelsessions with expert corporate and non-governmental-organization(NGOs) speakers covered Core Business and Value ChainContributions, Strategic Social Investment and Philanthropy andAdvocacy and Public Policy Engagement on Key Issues"Corporate CSR managers and communications experts fromcompanies including Alcoa, Cisco, Nike and Monsanto joined withexecutives from Oxfam and Ceres to share information on corporatesocial responsibility progress around the world. Read more.

Regions in the Spotlight in 2011

The Global Alliance is advancing itscommitment to regional representation andprogramming as part of its revision of bylawsnecessitated by the move of GA administrativeheadquarters to Lugano, Switzerland.

In 2011, regional representation on the GA Board will be formalized bya resolution of the Board and General Meeting. In addition, plans areunderway to produce regional conferences on global publicrelations/societal issues. The planned conferences, to be co-branded bythe GA and the host GA member associations, are expected to occur inthe spring and fall of 2001. The GA e-newsletter and website will reportprogress on these plans regularly.

CONFERENCES & EVENTS

3rd EuropeanSummit onMeasurement.08-10 June 2011

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About the Global AllianceThe Global Alliance for Public Relations and Communication Management established in 2000, is the confederation of the world'smajor public relations and communication management associations and institutions, organizations which represent 160,000practitioners and educators around the world. The Global Alliance's mission is to unify the public relations profession, raiseprofessional standards all over the world, share knowledge for the benefit of its members and be the global voice for publicrelations in the public interest." www.globalalliancepr.org