@gleonhard the future of business, media and advertising · the iot all will have huge impact media...
TRANSCRIPT
![Page 1: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/1.jpg)
The Future of Business, Media and Advertising
@gleonhard
![Page 2: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/2.jpg)
Transformation: towards a digital-native society
![Page 3: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/3.jpg)
Transformation: try and do better than the record industry:)
![Page 4: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/4.jpg)
Think Pay-Will not Pay-Wall
![Page 5: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/5.jpg)
1 2 4 8 16 32 64
“How does a person go broke? Gradually, then suddenly” Ernest Hemingway
Now
![Page 6: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/6.jpg)
In most media, digital hyper-efficiency, automation and ‘soft AI’ dramatically reduces traditional margins
![Page 7: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/7.jpg)
Exponentiality
![Page 8: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/8.jpg)
The Valley of Death
![Page 9: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/9.jpg)
Abundance means fragmentation and masses of niches
![Page 10: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/10.jpg)
The result: brands will ‘go direct’ - like everyone else!
![Page 11: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/11.jpg)
Technology is becoming actually intelligent
… changing media. advertising, marketing and branding completely
![Page 12: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/12.jpg)
Intelligence
![Page 13: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/13.jpg)
“Software is eating the world” (Marc Andreessen)‘Gradually then suddenly’: transfer of value from actual people and incumbents to software companies
Everything that can become software, will :)
![Page 14: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/14.jpg)
![Page 15: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/15.jpg)
Via Pew Research on Facebook
Advertising, marketing, media tops the ‘to be automated’ list“How does a person go broke? Gradually, then suddenly”
![Page 16: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/16.jpg)
![Page 17: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/17.jpg)
![Page 18: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/18.jpg)
Image of BP platform via US Coast Guard
The End of Competitive Advantages: “Transient Advantages” | Arena Thinking
![Page 19: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/19.jpg)
http://www.europeanbusinessreview.com/?p=9705 using Rita McGrath presentations
![Page 20: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/20.jpg)
Via Pew Research on FacebookConvergence means the End of Silos
![Page 21: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/21.jpg)
Agencies, brands and their marketers can make a lot more use of digital network effects … just like software companies do :)
![Page 22: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/22.jpg)
Sustaining Innovation Disruptive Innovation
![Page 23: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/23.jpg)
http://frankdiana.wordpress.com/2014/04/03/the-smart-home/
“Continued acceleration of exponential technologies riding on top of Moore's law: Infinite Computing, Networks & Sensors, Artificial Intelligence, Robotics, Digital Manufacturing and Synthetic Biology”
*Peter Diamantis
![Page 24: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/24.jpg)
The coming hybrid world: humans + increasingly intelligent tech / machines / software / robots / AI
![Page 25: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/25.jpg)
![Page 26: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/26.jpg)
Welcome to HellVen
![Page 27: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/27.jpg)
Image of BP platform via US Coast Guard
Big Data, Artificial
Intelligence and the IoT all will
have huge impact media and marketing
![Page 28: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/28.jpg)
IoT: Business Intelligence at Warp Speed
![Page 29: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/29.jpg)
2014: Engines for the Brain
1765: Engines for the Body
![Page 30: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/30.jpg)
Imagine what Artificial Intelligence can do to ‘Advertising’
![Page 31: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/31.jpg)
Image of BP platform via US Coast Guard
With ubiquitous connectivity, real-time/place data and a dash of ‘basic AI’ some prediction and ‘precognition’ becomes feasible
![Page 32: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/32.jpg)
A World of Screens. Always-On. Mobile. Social. Low-cost. Intelligent. Networked. 2-way.
![Page 33: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/33.jpg)
![Page 34: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/34.jpg)
From Big Oil to Big Data
![Page 35: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/35.jpg)
Everyone and everything is becoming a source of real-time, deep data
“Nothing vast enters the lives of mortals without a curse”
![Page 36: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/36.jpg)
![Page 37: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/37.jpg)
‘The people formally known as consumers' will soon start to question the faustian bargains of ‘Big Internet’
![Page 38: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/38.jpg)
Media & marketing based on surveillance has no future
![Page 39: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/39.jpg)
This is actually a good thing for marketers
![Page 40: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/40.jpg)
Via Pew Research on FacebookStriking a balance between creepy or clueless…
![Page 41: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/41.jpg)
Awesome Humanity | Amazing Technology
![Page 42: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/42.jpg)
Agencies and creatives: beware of ‘machine thinking’
![Page 43: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/43.jpg)
Because culture eats technology for breakfast
![Page 44: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/44.jpg)
The Future of Agencies…“How does a person go broke? Gradually, then suddenly”
![Page 45: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/45.jpg)
Velocity. Unorthodoxy. Collaboration. Agility.
![Page 46: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/46.jpg)
Social, emotional, technological and human intelligence
![Page 47: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/47.jpg)
http://www.flickr.com/photos/bobsfever/7034556759/in/photostream/
“Machines are for answers, humans are for questions”*Kevin Kelly
![Page 48: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/48.jpg)
Exponential Transformation “How does a person go broke? Gradually, then suddenly”
![Page 49: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/49.jpg)
Read these…
![Page 50: @gleonhard The Future of Business, Media and Advertising · the IoT all will have huge impact media and marketing. IoT: Business Intelligence at Warp Speed. 2014: Engines for the](https://reader033.vdocuments.mx/reader033/viewer/2022050418/5f8dc969a196f40f0569e16e/html5/thumbnails/50.jpg)
Thanks for your time and attention!
Download these slides at FuturistGerd.com