glen dimaandal - “10 ways to get your content read”

19

Upload: confluence-conference

Post on 23-Jan-2018

255 views

Category:

Education


3 download

TRANSCRIPT

Page 1: Glen Dimaandal - “10 Ways to Get Your Content Read”
Page 2: Glen Dimaandal - “10 Ways to Get Your Content Read”
Page 3: Glen Dimaandal - “10 Ways to Get Your Content Read”

Eight Ways to Get ContentNoticed

Aside from SEO

@glen_dimaandal #ConfluenceCon

Page 4: Glen Dimaandal - “10 Ways to Get Your Content Read”

The Old Way

Create Content

Do SEO Hope for Engagement

@glen_dimaandal #ConfluenceCon

Page 5: Glen Dimaandal - “10 Ways to Get Your Content Read”

The New Way

Create Content

Drive Engagement

Good SEO

@glen_dimaandal #ConfluenceCon

Page 6: Glen Dimaandal - “10 Ways to Get Your Content Read”

How to drive engagement when I don’t have search

visibility?

@glen_dimaandal #ConfluenceCon

Page 7: Glen Dimaandal - “10 Ways to Get Your Content Read”

Plentyof

Options@glen_dimaandal #ConfluenceCon

Page 8: Glen Dimaandal - “10 Ways to Get Your Content Read”

@glen_dimaandal #ConfluenceCon

Page 9: Glen Dimaandal - “10 Ways to Get Your Content Read”

@glen_dimaandal #ConfluenceCon

Page 10: Glen Dimaandal - “10 Ways to Get Your Content Read”

@glen_dimaandal #ConfluenceCon

Page 11: Glen Dimaandal - “10 Ways to Get Your Content Read”
Page 12: Glen Dimaandal - “10 Ways to Get Your Content Read”

@glen_dimaandal #ConfluenceCon

Page 13: Glen Dimaandal - “10 Ways to Get Your Content Read”

Diversify Content Asset Types

@glen_dimaandal #ConfluenceCon

Page 14: Glen Dimaandal - “10 Ways to Get Your Content Read”

Participate in Content

Communities

Page 15: Glen Dimaandal - “10 Ways to Get Your Content Read”

Use HARO

@glen_dimaandal #ConfluenceCon

Page 16: Glen Dimaandal - “10 Ways to Get Your Content Read”

Non-Branded Facebook Pages

@glen_dimaandal #ConfluenceCon

Page 17: Glen Dimaandal - “10 Ways to Get Your Content Read”

Use Rich Pins

@glen_dimaandal #ConfluenceCon

Page 18: Glen Dimaandal - “10 Ways to Get Your Content Read”

Takeaways

• SEO isn’t the only way to get your content in front of your audience’s eyeballs

• Relationships give your content the most mileage

• Diversified content creation attracts a bigger audience

• This is the age of social media. Leverage it.v

@glen_dimaandal #ConfluenceCon

Page 19: Glen Dimaandal - “10 Ways to Get Your Content Read”

Thank

You!