Glebe Farm gluten free

Oats

By Rebecca Rayner, MD

Glebe Farm Intro

• A family farm in Huntingdon, Cambridgeshire Rebecca, Phil and Marc.

• BSc Food Marketing, Newcastle; MSc at Cranfield.

• Farmers - price takers. Wanting to ‘add value’.

• Asked for gluten free.

• Pop. Of Bread machines

Gluten Free Stats

• 1 in 100 diagnosed Gluten Free Coeliac.

• Up to 10 in 100 are undiagnosed and ‘feel better avoiding wheat and gluten. Then there are those who do a ‘lifestyle’ choice of avoiding wheat eg sporty folk, diet choice etc. Could be up to 30%.

GF Oat Stats

• 1 in 10 Coeliacs are intolerant to GF Oats. Avenin vs Gluten. 9 in 10 can enjoy oats!

• Nutrition in Oats

• High in Fibre

• Slow release of energy

• Beta Gluten – cholestrol reducing

The Facts

• From 2000 to £3m operation in gluten free in 15 years. 35 staff in October 2015.

• GF is good for the local

economy!

Plan of the Farm

- The guided tour: All our own design and built in house - Bulk: Oat store, Oat cleaning & de-hulling,

Steaming & flaking mill, oat flour mill

- Retail packing area

Eco- friendly: Biomass heats water into Steam, Solar Panels for Electricity generation

Dehull

Flaking

Glebe Farm-

Who we are

• Bulk to manufacturers – grower and processor of GF

oats. BRC grade A, Dedicated gluten-free unit. • Retail lines for food halls: gf flours, bread and cake

mixes, breakfast cereals and 1 stop GF shop. • Food service

Gluten Free Oats

• ‘Pure’ oats with NO wheat or barley <20ppm gluten

• Oat – porridge or jumbos • Oat flour and oat bran

USPs: • Early birds - since 2009 • Experience and Quality: BRC grade A • Dedicated gluten-free: genuine ‘Field to Fork’ • ONLY COMPANY IN EUROPE THAT HAS

COMPLETE CONTROL IN GROWING AND PROCESSING

History of gf oats

in UK supermarkets 3 yrs ago: Tesco, Sainsbury, Coop GF had porridge oats from Sweden and

packed in Holland – rejection and product recall > Canadian oats. Glebe Farm is 100% UK GF oats GF Flakes are packed into Waitrose, Morrisons own label porridge bags. GF Oat Flour into biscuits into own label Asda, JS, Tesco free from biscuits. Every pallet is tested to be GF. Other oat mills ‘cream off’ gf oats.

Eg <6 samples are tested from a lorry 29t on intake- the oats that tested gf so are used, the rest are used for regular oats. Is 6 samples enough?

Glebe Farm has dedicated gluten free –

We would test 29x! We don’t do regular oats!

Growing of oats It is not a variety that is GF as all pure oats are GF. It is when it is contaminated with

wheat or barley.

Importance of a good clean seed bed and have clean seed to sow.

Normal oat seed has a tolerance of 1% wheat or barley so at Glebe Farm we clean it again!

Oats are sown in Autumn or in Spring but all oats are harvested in August!

You cannot grown continuous oats as the weeds would be out of control so they are rotated with oilseed rape, vegetable crops, grass as break crops. It is important not to grow a wheat or barley crop in front of an oat crop otherwise the wheat will grow through into the oat crop.

Clean harvest machinery to avoid contamination Ie the combine, tractors and trailers, grain store and forklift.

Most farmers don’t care much for about contamination. Oats grown after the more profitable wheat crop. Combines go straight in to the next crop. Oats stored next to wheat.

A sample of Quaker regular oats tested about 120ppm.

Contamination stats

• Several grains of wheat or barley in a 1kg sample of oats is >20pmm gluten so is not gluten free.

• GF oat flour is even harder to achieve as milling pulverises the grain so if there is any contamination it would easily be identified in a gluten test.

• That’s why so many GF oat mills GF oat flour…so there is gluten in there!

• Glebe Farm achieves <5ppm gluten with every tonne that is flaked into porridge and milled into oat flour.

Uses of GF Oats & some

bulk customers

Oat flakes

– Cereals: Porridge, Muesli, Granola

– Flapjacks and Snack Bars

Oat flour

– Biscuits: Cookies, digestives, snack bars

– Oatcakes

– Crackers, shortbread

– Yoghurts & milk drinks

– Health, sport & protein shakes

Our Customers

10 years of rapid growth in the GF sector:

Bulk: manufacturers, own label

Retail: Waitrose, Dobbies garden centres and farm shops

Export

Food service eg Cambridge colleges, Pubs, Restaurants, Hotels, Ferries, Airport lounges

Glebe Farm

Retail Packing

• Doy/zipper packing machine – upto 50 bags/min

• Oat based Breakfast Cereals:

Porridge, muesli, 2 granolas

Export

• Ireland

• Scandinavia

• Spain FACE approved

• Italy – Rimini show

• Malta

• Middle East

• Hong Kong

• Challenge: Approval for GF oats – Avenin, Med countries: porridge? Youngsters/Well travelled – UK- understanding of oats and health benefits.

New Opportunies: Food

Service

The stats & Eating out • 1 in 100 Coeliac. 10 in 100: ‘feel better’/ ‘lifestyle’

choice of avoiding wheat. • Supermarkets well catered but…Restaurants,

cafes. Demand for gf refreshments is high, supply is poor.

• So every 10th person > restaurant/café would prefer a gf option. Offering? A sad unexciting GF cupcake?

• That 10th person > WHOLE FAMILY to another eatery offering gf. So restaurant has missed out on not 1 person but up to say 4 people!.

How to get hold of the Glebe

Farm range

1) End Customer: Directly from us

- Website: 200+ lines >£30 free delv. - Retail shops: Waitrose, independents, garden centres, farm shops.

2) Retailer: Hider, Cotswold Fayre, Suma, Essential, Shire, CLF, CressCo etc on website

3) Manufacturer: directly

Here’s to a

Great show in London

Rebecca Rayner

GLEBE FARM FOODS

Tel: 01487 773282

www.glebefarmfoods.co.uk