glamping: a maturing market - tmi · 2018. 6. 12. · glamping: a maturing market steph...
TRANSCRIPT
Glamping: A maturing marketSteph Curtis-Raleigh
Editor International Glamping Business
Magazine
Why glamping, why now?
• People want to staycation• It’s cheaper and easier than going abroad• People want a ‘green’ holiday• People want to bring dogs• People are aware they don’t spend enough time
in the countryside• People first saw it in VIP areas at festivals• People want a ‘new’ experience..• People want to show off on social media
It’s nothing new..
Average price per night
How big is the UK Glamping market?
The number of operators in the glamping sector is roughly the
same as the holiday park sector The price per night is also roughly the same - £70-£100 on average
the main difference?...
Glamping is cool!
Getting in on the glamping act..• HOLIDAY PARKS• HOTELS• PUBS• GOLF COURSES• THEME PARKS• ZOOS• CAMP SITES• FESTIVALS• STATELY HOMES• BED & BREAKFAST• TOURIST BOARDS
Pop-Up Glamping Experiences
The Epic Retreats project in Wales –partnership between Best of Wales, Cambria Tours and George + TomosArchitects to celebrate Wales’ Year of Legends 2017. Fewer than 200 bookings available
Signature Living a hotel operator is to open an urban glamp site on the roof of a Liverpool city centre hotel this summer
Perhaps most bizarrely – a Bristol crane is being marketed as a one-bedroom ‘treehouse’from 27 May to 30 September for up to £250 a night
Champing? Yes, it really is a thing….
From the unique to the commercial
Drayton Manor
Chessington
Warwick Castle
Whipsnade
Port Lympe
Leeds Castle
The perfect low cost, low impact accommodation solution for tourist attractions
What’s next for glamping?
• Consolidation?• Specialisation?• The necessity to offer activities – attractions
or sporting pursuits like the US?• The need for greater luxury?• Food and drink?Discuss!
Thank you!