glade inspirational fragances final report
TRANSCRIPT
Glade Inspirational Fragrances Mall
Activations Report
Targeted Malls / Venues:
Mall/ Venue Name: Dates of Activation:
Melrose Arch (JHB) 05th – 13th December 2012
Pavillion Mall (DBN) 15th – 20th January 2013
Canal Walk (CPT) 30th January – 03rd February 2013
Homemakers Expo (JHB) 28th February – 03rd March 2013
Menlyn Mall (PTA) 12th – 17th March 2013
Total number of consumers approached:
Mall/ Venue Name: Number of consumers approached:
Melrose Arch (JHB) 285
Pavillion Mall (DBN) 2 100
Canal Walk (CPT) 3 490
Homemakers Expo (JHB) 7 020
Menlyn Mall (PTA) 1 240
TOTAL NUMBER: 14 135
Total number of Samples Distributed to potential
consumers:
Mall/ Venue Name: Number of consumers approached:
Melrose Arch (JHB) 148
Pavillion Mall (DBN) 1 115
Canal Walk (CPT) 2 600
Homemakers Expo (JHB) 5 671
Menlyn Mall (PTA) 1 676
TOTAL NUMBER: 11 210
Consumer reactions to the promotions:
• Everyone was beyond impressed by the Sensorium concept itself.
• Consumers complimented the entire Sensorium experience. Many mentioned that it was quite unique and like no other mall activation that they have seen or experienced before.
• Customers are very inspired by the concepts. They like that it is an interactive experience and allows them to better understand how a fragrance can inspire design.
• Consumers were very impressed with the creativity that went into the stand and could now appreciate how fragrance can be incorporated into the design of a room
Consumer reactions to the Glade Inspirational
fragrances:• The most popular fragrance was the 'Clean Linen'.
• Visitors adore the motion sensor fragrances the most. They like the fact that it is only activated by movement hence there is no wastage and loved how the room would smell once activated.
• Falling in Love and Clean Linen were the popular fragrances amongst consumers. The sensations range, trigger range and sense and spray were the most popular form of packaging to purchase.
• Harmony was the most favourite of the consumers, they stated that its smells fresh and great. Lavender and Vanilla from the auto sprays was the least popular.
THANK YOU!