g.l. smith associates, inc. company profile. mission statement g.l. smith associates, inc. is a...
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G.L. Smith Associates, Inc.G.L. Smith Associates, Inc.
Company ProfileCompany Profile
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MISSION STATEMENTMISSION STATEMENT
G.L. Smith Associates, Inc.G.L. Smith Associates, Inc.
is a manufacturer’s representative dedicated to serving the is a manufacturer’s representative dedicated to serving the Electronics Industry with the highest level of experience, Electronics Industry with the highest level of experience, integrity and commitment. We represent “ The Best in Class” integrity and commitment. We represent “ The Best in Class” manufacturers of Passive Components, Electromechanical, manufacturers of Passive Components, Electromechanical, Interconnect and Material products the industry has to offer. Interconnect and Material products the industry has to offer. Our coverage in the California, Nevada, Arizona, New Mexico Our coverage in the California, Nevada, Arizona, New Mexico and Baja Mexico territory is unsurpassed with over 100 years and Baja Mexico territory is unsurpassed with over 100 years of combined engineering and sales experience.of combined engineering and sales experience.
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G.L. Smith Associates, Inc.G.L. Smith Associates, Inc.MANUFACTURERS’ REPRESENTATIVEMANUFACTURERS’ REPRESENTATIVE
Founded in 1991 as a one man sales organization, Founded in 1991 as a one man sales organization, G.L. Smith G.L. Smith AssociatesAssociates has become a substantial factor in the California, has become a substantial factor in the California, Nevada, Arizona, New Mexico and Baja Mexico electronics Nevada, Arizona, New Mexico and Baja Mexico electronics industry, with 6 sales territories and a staff of 2 inside sales industry, with 6 sales territories and a staff of 2 inside sales people. We currently represent 16 manufacturers of related people. We currently represent 16 manufacturers of related products carefully selected for their synergistic features, with products carefully selected for their synergistic features, with sales volume of over $28 million dollars annually.sales volume of over $28 million dollars annually.
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AWARD WINNING AGENCYAWARD WINNING AGENCY
Renco “Most Improved”Renco “Most Improved”
RepresentativeRepresentative Renco Top Renco Top Performer #3 Performer #3
Renco Top Booking Renco Top Booking Performance #3 Performance #3
““Vendor of the Year” Vendor of the Year” Conexant Systems, Inc.Conexant Systems, Inc.
Rep of the Year
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CALIFORNIACALIFORNIA Los AngelesLos Angeles VenturaVentura Orange countyOrange county San DiegoSan Diego SF Bay AreaSF Bay Area
NevadaNevada Las Vegas/RenoLas Vegas/Reno
ArizonaArizona PhoenixPhoenix TucsonTucson
Northern MexicoNorthern Mexico Along the California and Along the California and
Arizona BorderArizona Border
SALES TERRITORIESSALES TERRITORIES
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INDUSTRY BREAKDOWNINDUSTRY BREAKDOWN
30%
24%13%
11%
22%
Industrial/Power Electronics
Medical
Consumer Electronics
Telecom/Cellular
Mil/Aero
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• PRESIDENTPRESIDENT• OC, RIV, SB Counties & Key AccountsOC, RIV, SB Counties & Key Accounts
• G.L. Smith Associates, Inc.G.L. Smith Associates, Inc. 23 yrs 23 yrs • Sales Manager, Bergquist Co. Sales Manager, Bergquist Co. 7 yrs 7 yrs• Branch Mgr. SW Industrial SupplyBranch Mgr. SW Industrial Supply 2 yrs 2 yrs• General Manager, Wassco General Manager, Wassco 2 yrs 2 yrs• Owner, SG Products Owner, SG Products 5 yrs 5 yrs
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•OUTSIDE SALES•AZ, NM & LAS VEGAS
•G.L. Smith Associates, Inc 2 yrs
•Sonoron Technical Sales 12 yrs
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• OUTSIDE SALESOUTSIDE SALES• Mexico / San DiegoMexico / San Diego
• G.L. Smith Associates, Inc.G.L. Smith Associates, Inc. 7 yrs 7 yrs• Skyworks, Quality Control 16 yrsSkyworks, Quality Control 16 yrs
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OUTSIDE SALESOUTSIDE SALES
Los AngelesLos Angeles San Gabriel ValleySan Gabriel Valley San Fernando ValleySan Fernando Valley
G.L. Smith Associates, Inc. G.L. Smith Associates, Inc. 8 yrs.8 yrs.
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INSIDE SALESINSIDE SALES CALIFORNIACALIFORNIA Los AngelesLos Angeles VenturaVentura Orange countyOrange county San DiegoSan Diego SF Bay AreaSF Bay Area PLUSPLUS Las Vegas/RenoLas Vegas/Reno Baja MexicoBaja Mexico
G.L. Smith Associates, Inc. G.L. Smith Associates, Inc. 23 yrs.23 yrs.
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SKYPE / WebExSKYPE / WebExVIDEO CONFERENCINGVIDEO CONFERENCING
Assures the ability to hold Assures the ability to hold quick staff meetings quick staff meetings between our factories, between our factories, distributors, OEM’s and our distributors, OEM’s and our sales force.sales force.
Real time product Real time product introductions are a snap.introductions are a snap.
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How Do We Go to Market?
Our Sales Philosophy “Sales is a Full Contact Sport”
– G.L. Smith Associates targets the “Design” Community
– We sell “Synergy”!– We maintain Target Accounts for each OSR– We actively Track our progress– Our cars are “Loaded” with your Lit. and Samples– We are your “Feet on the Street”– And we always ask for the ORDER!!
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Distribution Philosophy
• Distribution is an “Integral” part of the G.L. Smith Associates Sales Plan
• We Target Distributors to get to the Small, Medium and Focus Accounts.
• We know each Distributor’s Strengths and Weaknesses to leverage where they can help us the most.
• Each OSR closely interfaces with our distributors to insure our goals are being reached as a Team.
• Distributors are “G.L. Smith Associates Partners”
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MAJOR DISTRIBUTORSMAJOR DISTRIBUTORS
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DIRECT ACCOUNTS• G.L. Smith Associates and our principals will develop a
strategic list of direct focus accounts.
• Together we will establish a “Business Plan” that will capture marketshare.
• Make decisions as a “Team”.
• Provide thorough and in-depth Customer and Engineering Support.
• Offering “The Best in Class” Capacitors to our customers!
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MAJOR CUSTOMERSMAJOR CUSTOMERS
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Gary Lee SmithGary Lee Smith• Power One CorporatePower One Corporate• SKYWORKS SKYWORKS • Sony TV / FoxconnSony TV / Foxconn• Western DigitalWestern Digital• Rockwell-CollinsRockwell-Collins• BroadcomBroadcom• Marvin EngineeringMarvin Engineering• RaytheonRaytheon• BoeingBoeing• MasimoMasimo
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San Diego Territory• Mitsubishi Digital • TDK / Lambda• Leviton• Raytheon SD• Ricoh Electronics• Power One / DVDT• Ametek Programmable Power• Teal Electronics• XP Power• Xitron• Vitek• Delta Group / Sunstrand• Datron World Communications
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Jorge Pelaez• Martek Power – Tijuana• Rainbird - Tijuana• Honeywell - Tijuana• Leviton - Tijuana• Bose - Tijuana• SL Power/Condor – Mexicali• McCain Traffic - Tijuana• EmerMex – Mexicali• FenderMex – Ensenada• SMK - Tijuana• Amigo Technologies – Tijuana• Panasonic - Mexicali
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Brandon Smith• Martek Power / Torrance• ITT Gilfillan• Pioneer Magnetics• Northrop Grumman• Medtronics• GM / EV• Ophir RF• Gateworks• Rantec• Fisker Automotive• Energy CS• Empower RF• Capstone Turbine• Haas Automation
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LINE CHAMPION
• TOP Tier Lines Get a “Line Champion”
– Jabar, Renco, SolaHD, WPI – Gary Smith– King Cord, AIC, TranTec – Brandon Smith– Platt, MLE, Interquip – Jorge Pelaez– Copal, Curtis, EFC - San Diego Territory– SolaHD, Platt, Challenge Electronics – Larry Mades
• Line Champions – Promote, Track and Review sales and activity for our Principals. The Line Champion will “Go to Bat” for you.
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MAJOR AND LOCAL MAJOR AND LOCAL TRADE SHOWSTRADE SHOWS
• Electronics West / MD&MElectronics West / MD&M• 20’ of booth, all factories represented20’ of booth, all factories represented• Cooperative selling by G.L. Smith OSRs, Factory Personnel and Cooperative selling by G.L. Smith OSRs, Factory Personnel and
Distribution OSRsDistribution OSRs• EDSEDS
• 10 Factories participating10 Factories participating• 4 G.L. Smith Associates, Inc. 4 G.L. Smith Associates, Inc. personnel attendingpersonnel attending
• OCE ShowOCE Show• DEL MAR Electronics ShowDEL MAR Electronics Show• APEC ShowAPEC Show• Job Shop ShowJob Shop Show• ERA Table Top ShowERA Table Top Show
• GoletaGoleta• CamarilloCamarillo• LAX Proud BirdLAX Proud Bird• San DiegoSan Diego
• BajaMak MexicoBajaMak Mexico
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ENGINEERING ACTIVITY ENGINEERING ACTIVITY REPORTREPORT
Monthly Meeting to ReviewMonthly Meeting to Review
NBO’s, NBO’s, Key and Target AccountsKey and Target Accounts
Distribution ActivityDistribution ActivityBookings and Shipments Bookings and Shipments
Samples and Quotes Samples and Quotes
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WHY ISWHY IS G.L. Smith Associates, Inc. G.L. Smith Associates, Inc.
YOUR Best Choice?YOUR Best Choice?
Aggressive Approach to SalesAggressive Approach to Sales Our Experience in the TerritoryOur Experience in the Territory The Synergy of our Line CardThe Synergy of our Line Card Our Strength with DistributionOur Strength with Distribution Trade Show RepresentationTrade Show Representation We’ll “Grow” your Business!We’ll “Grow” your Business!
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This is what you’ll see in our Cars
Not This !