gkn china in china 2025. gkn china •china's state council has unveiled a ten-year national...
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GKN China
GKN China
John McLuskie
Shanghai GKN Huayu Driveline Systems Co. Ltd.
January 2017
GKN China
Zhong Guo.
The Middle
Kingdom.
The Centre
of the
World.
中国
GKN China
A long time keeping people out!
GKN China Top 10 themes for China 2020
Opportunities:
1. URBAN CHINA. • Growing City Clusters.
2. CONSUMING CHINA. • Huge spending potential.
3. GLOBAL CHINA. • Further market
liberalisation.
• Globalisation mandated by
the government.
Mixed Blessings:
4. AGING CHINA. • Evolving
demographics.
5. INNOVATION CHINA. • Indigenous
innovation.
6. GREEN CHINA. • Investment in clean
energy.
Challenges:
7. FRAGILE CHINA. • Financial restructuring.
8. EXPENSIVE CHINA. • Rising business costs.
9. COMPETITIVE CHINA. • Intensified local
competition.
10. STRINGENT CHINA. • Heavy government
scrutiny.
Source: Frontier Strategy Group.
% of total population
Youth population
Workforce Elderly
population
1990 40% 52% 8%
2010 26% 62% 12%
2030E 22% 54% 24%
The 1 – 2 - 4 Problem:
1 Child.
2 Parents.
4 Grand parents.
GKN China Made in China 2025.
• China's State Council has unveiled a ten-year national plan,
“Made in China 2025”, designed to transform China from a
manufacturing giant into a world manufacturing power.
• First action plan focusing on promoting manufacturing • will be followed by another two plans in order to transform China
into a leading manufacturing power by the year 2049
• Nine tasks identified as priorities: improving manufacturing
innovation, integrating technology and industry, strengthening the
industrial base, fostering Chinese brands, enforcing green
manufacturing, promoting breakthroughs in 10 key sectors,
advancing restructuring of the manufacturing sector, promoting
service-oriented manufacturing and manufacturing-related
service industries, and internationalizing manufacturing.
• The 10 key sectors: new information technology, numerical
control tools and robotics, aerospace equipment, ocean
engineering equipment and high-tech ships, railway
equipment, energy saving and new energy vehicles, power
equipment, new materials, medicine and medical devices,
and agricultural machinery.
• "Made in China 2025" will focus on five major projects, including
establishing a manufacturing innovation centre and boosting
intelligent manufacturing
GKN China Manufacturing 4.0. (From Workshop of the World to Manufacturing Giant).
• The 4th Industrial Revolution.
• Machines talk to machines and machines
talk to product.
• Self regulating manufacturing.
• Automated quality.
• Total flexibility.
• Real predictive maintenance.
• Minimised human intervention so
minimised variability.
• Concept is core to German manufacturing
strategy and adopted by China as part of
MIC 2025.
• Germany partnering with China to develop.
• M4.0 will make the strong stronger and
accelerate the removal of the weak – will be
significant in Chinese industrial
restructuring.
GKN China The New Silk Road – One Road and One Belt Strategy (ORAOB).
• Opening up the Chinese interior for
development.
• China will invest further in high speed rail
and nuclear power.
• Will connect up to 64 countries.
• Regional axis of China, India, Russia, Iran
with connectivity into Middle East, Africa
and Europe.
• Both land (road & rail) and sea.
• Auto Industry will follow route of silk road
– opportunity for China domestic brands.
• Opportunity for India to forge a new axis
with China.
• Chongqing will become a ‘super city’ as
part of this development. GDP already
12.3%.
GKN China
Guanxi describes the basic dynamic in personalized
networks of influence, and is a central idea in Chinese
society. In Western media, the pinyin romanization of this
Chinese word is becoming more widely used instead of the
two common translations—"connections" and
"relationships"—as neither of those terms sufficiently
reflects the wide cultural implications that guanxi
describes.[1]
Closely related concepts include that of ganqing, a measure
which reflects the depth of feeling within an interpersonal
relationship, renqing (人情 rénqíng), the moral obligation to
maintain the relationship, and the idea of "face" (面子,
miànzi), meaning social status, propriety, prestige, or more
realistically a combination of all three.
Guanxi has a major influence on the management of
businesses based in China, and also those owned by
overseas Chinese in Southeast Asia, known as the bamboo
network.[2
Quality
Not Quantity.
Doing business in China - Guanxi
It’s all about relationships.
GKN China JV or WOFE – The GKN View
GKN’s view might be biased by the success of its JV’s
Learned a lesson from the failure of our JV in the North – Jilin.
One Flag Strategy in Driveline.
2013 Expanded the business scope of our JV with HASCO (SAIC).
Invested in new JV for Wheels to improve footprint and customer
base – Huading Wheels
Currently exploring market entry strategy for our Aerospace
business.
GKN China GKN JV’s in China – Creating a Win-Win
The majority of GKN’s revenues in China originate from JV’s
Strong partners and excellent relationships
Chinese partners manage labour issues and relationship with local
authorities
GKN brings credibility with global customers and leading technology
JV’s are managed by Chinese management team, GKN supporting with
best practice processes and knowhow transfer
GKN China GKN in China - Summary
The first Western automotive supplier to invest in China in 1988
More than 25 years experience in China with wholly owned businesses,
acquisitions and JV’s with various Chinese partners
Leading market positions in automotive, powder metallurgy, and land
systems
Committed to growth with localized product range and development
capabilities, fully integrated in GKN’s global network
Investment plans in place to significantly increase in size in the next 5
years
Exploring new partnership opportunities.
GKN China
GKN Aerospace
A leading first tier supplier to the global
aerospace industry.
GKN Driveline
The world leading supplier of automotive
driveline systems and solutions.
GKN Powder Metallurgy
World’s largest manufacturer of metal
powder and sintered components.
GKN – Three Strong Divisions
GKN China GKN in China.
Division Location
Group Shanghai Holdings Office.
Aerospace Shanghai Office.
Fokker Elmo Langfang
Driveline Shanghai Office.
Shanghai x 3.
TQ Shanghai.
Shanghai Technical
Centre.
Wuhan x 2.
Changchun.
Chongqing.
GKNZ Mengzhou.
Powder
Metallurgy
Danyang (SM&HC).
Yizheng.
Wheels Liuzhou.
Huading.
Shanghai
Changchun
Wuhan
Mengzhou
Chongqing
Beijing
Danyang &
Yizheng
Liuzhou
Huading
Russia
China
Langfang
GKN China Chinese Auto Industry
Mix of Domestic producers and Foreign implants.
Foreign implants all JV’s and restricted to maximum
50% ownership.
Chinese government trying to encourage growth of
domestic manufacturers but difficult:
• Perceived quality and kudos of implants.
• Technology advantage.
• Regulation, particularly emissions, makes it more difficult
for domestics.
Chinese government encouraging Chinese OEM’s to
think more internationally.
GKN China
GKN35.42%
GKN China14.58%
HASCO 45%
BOCOM5%
Profile
Established in September 1988
One of the earliest auto component
JVs in China
Leading role in China’s auto
component industry
HUAYU Automotive Systems Co., Ltd
GKN Driveline International GmbH
BOCOM-Bank of Communications Co. Ltd (Shanghai
Branch)
Shareholders
GKN China Holding Co.Ltd.
Shanghai Driveline Systems - SDS
GKN China
Driveline System
GKN China
Milestones
25 Years of JV
1988-2013
Sales history
1993 1600T Forging line started
production Formation of JV
1988 1990 2005
1989
Output of 1st Santana
CKD Driveshaft
1996
Formation of Kangqiao Plant
1998
1st constant –
velocity shaft
developed
independently
2000
2001 Formation
of Eng.
Center
2014 1995
2006
Formation of
GDC(JV)
2008
Formation of
Shenjiang Plant
2010
2009 Formation of Tech
Center
Formation of Wuhan
Plant
2011
Formation of
Changchun Plant
2013 Formation of
Wuhan Plant II
Integration of
TSH (now TQ)
New round
of 50 years
JV
BU
DG
ET
GKN China
SHANGHAI
SHANGHA
I
YIZHENG
CHANGCHU
N
WUHAN
Locations
Headquarter Kangqiao plant
Zhoupu Plant Tech Center
Shenjiang Plant TQ
YIZHENG
Yizheng Base
Wuhan Plant
WUHAN
Wuhan Plant II
CHANGCHUN
Changchun Plant
CHONGQING
GDC(JV)
CHONGQING
GKN China
SDS Shanghai Technical Centre Expansion.
Localizing latest technology, full Driveline Systems capability.
300 engineers. Open for business in 2017.
Ground Breaking 25 October 2013 Current facility
GKN China GKN Aerospace in China
GKN China The Market
China is one of the fastest growing aviation markets in the
world.
China Aviation Market in the next 20 years.
6,020 new A/C.
$870 billion.
17% of the world market value.
By 2033 China and North America will be the two largest
aviation markets.
GKN China Is it happening?
Aircraft orders:
The fastest growing aviation market.
880 aircraft orders placed during 2015.
COMAC progress:
517 orders for C919 and 315 orders for ARJ.
ARJ delivered to its launch customer in Nov 2015.
C919 rolled out in Nov 2015 with the plan for first
flight in Q4 2016.
The development of Wide Body Long Range aircraft
is underway between COMAC and UAC (United
Aircraft Corporation) of Russian .
Airbus/Boeing in China:
A330 cabin completion centre.
B737 completion and delivery centre.
C919 Roll Out (02-11-2015)
ARJ First Delivery to Chengdu Airlines
(29-11-2015)
COMAC/UAC WBLR Aircraft
GKN China
President Xi :
•China must achieve the goal of creating its own
"jumbo jet" at all costs.
•"The ability to develop and make a large airplane
represents the strength of a country's aviation
industry“
•“It is a symbol of a country's overall strength and
power. A large airplane is the dream of several
generations of Chinese.“
Chinese Aerospace: The View from the Cockpit.
President Xi Jinping – President of China
Chairman Jin Zhuanglong – Chairman of COMAC
China: top mandate to grow indigenous industry
COMAC AVIC
MA60
ARJ21
C919 MA700
AC313
CJ1000
GKN China
GKN Aerospace China Strategy
Grow a substantial business in
China/Asia.
Low cost source.
Balanced global footprint.
Create a link to national airline
champions.
Work with a Chinese partner.
GKN China GKN Aerospace Fokker Elmo China
• Established in 1997.
• Located in Langfang, Hebei Province.
• Initially started as Joint Venture.
• Wholly owned since 2005.
• > 900 employees & growing.
• > 8000 wiring systems / month.
Beijing International Airport 45 Miles
Tianjin Seaport 75 Miles
Langfang
China
GKN China Powder Metallurgy
• Currently two plants in China Jiangsu Province
plus powder mixing facility:
• Danyang – Plant Powder Facility.
• Yizheng Plant.
• Powder JV near Beijing opened in 2016 – target
50m GBP sales by 2019.
GKN China
Product, Customer & Plant focus
Carrier
Synchro Hubs
Conrods
VVT parts
Steering
Braking parts
Hydraulic appl
Engine and B/S
DAN
YIZ
Press
Tonnage 150T
Press
Tonnage 500T
Press
Tonnage 50T
Powder Metallurgy
GKN China Wheels
Plants in Liuhzou, Huading
Currently supporting domestic markets but will
increasingly also support global OEM’s.
Growth strategy to take advantage of both current and
future market growth.
GKN China
Established 2006
Location Liuzhou, Guangxi
Shareholders
GKN 100%
Products
产品
Wheels for Construction, Agricultural,
Mining Machinery, Harbour Cranes,
Fork Lift Trucks, Other Special
Machinery; double universal joint for
the off highway machinery
Main Customers
主要客户
LiuGong, Rimtec, Linde, Komatsu,
John Deere, SANY, Cargotec
Rimtec、
GKN Power Solutions Liuzhou
GKN China
Established 2013
Location Lianyungang, Jiangsu
Shareholders GKN 100%
Products Wheels for Agricultural Machinery, other
Special Machinery
Main Customers Shandong Changlin Deutz-Fahr, Guanzhou
Tairong, Qingtuo, Dongfeng, Xuzhou KAT
Changlin、Guanzhou Tairong, John Deere.
GKN Lianyungang Wheels
GKN China
Established 2005
Location Mengzhou, Henan
Shareholders GKN 59%,
ZYNP 41%
Products
产品
Heavy Duty Diesel Engine
Cylinder Liners
Main Customers
主要客户
Cummins, Deutz, DAF, Scania, MTU,
Caterpillar, Wuxi Diesel Engine
MTU
GKN Zhongyuan Cylinder-Liner (GKNZ)
GKN China
CSR – towards a sustainable future.
• 2012 GKN won the award for the British
Company of the Year in China.
• 2014 nominated as in the top 5 British
Companies for CSR in China.
GKN China Conclusions
GKN has a very strong heritage in China based upon
strong partnerships and market leading positions in
Automotive.
This learning and success is being translated into
growing positions in GKN’s other divisions.
China forms an important part of GKN global growth
strategy.
We are confident of continuing success in this very
important market.
GKN China
谢谢 Thank You