giving day kickoff - amazon s3dekalb+county+kick-off+slides.pdf · what is a giving day • 24-hour...
TRANSCRIPT
Housekeeping & Agenda
Housekeeping
• Parking and restrooms
• A/V and recording
Agenda
• Why your organization should participate
• How to register
• Demo of the new Give DeKalb County platform
• Q/A – please save questions until the end
What is a Giving Day
• 24-hour fundraising event
• Engages donors, volunteers, and communities in philanthropy
• Raises valuable unrestricted funds for nonprofits
Results: 2014-2016
2014 2015 2016# of nonprofits 37 44 68
# of donations 873 1,265 2,036
# first time donors(online only)
193 216 338
# of states 22 25 30
# of countries 1 3 5
$ donations $99,443 $166,525 $324,547
$ bonus pool $20,000 $23,000 $103,750
$ grand total $119,443 $189,525 $428,297
2016 Giving Day
Technology Glitch
• Online donation capacity slowed or prevented around 9:00 CST on May 3
• GLDC website leaderboard inactivated
• Impacted over 40 giving days, caused by coding error
• A contingency plan was carried out
Evaluation Process
Evaluation
• Comprehensive assessment of giving day May-Oct
• Vendors
• Name
• Fee structure
Evaluation Working Group
Micki Chulick, Brian Reis, Eric Biletsky, Lynette Spencer, Cindy Khatri, Sarah Trygstad, Anita Zurbrugg
2017 Giving Day
Similarities
• 24-hour giving day, online and in-person
• Yard signs and banners
• Social media activity (“Like” Give DeKalb County today!)
• Media Sponsors and Community Partners
• Bonus Pool of funds (i.e., proportional match)
Eligibility
• 2017 DCNP member by March 1
• NPO with current 501(c)3 status, serving DeKalb County
• Registered on givedekalbcounty.org by April 7
2017 Giving Day
Updates
• New name and logo
• GiveGab giving platform—secure, engaging, year-round
• Enhanced technical support and more resources
• Monthly webinars to help everyone prepare
• Participation fees
2017 Giving Day
Participation Fees
• Fee will be deducted from total donations received (no upfront cost to participate)
• Fees cover some costs associated with the giving day
• Balance of support provided by Community Foundation and volunteers
Operating Budget Participation Fee<$100,000 $100
$100,000-$499,999 $175$500,000-$2,999,999 $250
>$3,000,000 $325
Community Support
Community Partners
• DeKalb County Community Foundation
• State Farm: Keicher Insurance Agency, Inc.
• Keleher Family Endowment Fund
• Lynne Waldeland
• MorningStar Media
Media Sponsors
• Shaw Media
• MorningStar Media
• NPR
• DeKalb Chamber of Commerce
• Genoa Chamber of Commerce
• Sycamore Chamber of Commerce
• Sandwich Area Chamber of Commerce
Committee
Michelle Donahoe
Joyce Mathey
Susan Petersen
Brian Reis
Lisa Seymour
Lynette Spencer
Nathan Tripp
Drew Wells
Some Benefits of Give DeKalb County
A powerful 24-hour online fundraising event that unites a community around local causes.
Leverage the marketing power of the whole DeKalb County nonprofit sector and the platform being used
Great opportunity to capitalize on the energy, branding, and goodwill of an established day
Acquire new donors and supporters who are looking to support nonprofits on Give DeKalb County
A fun 24 hour event for your staff, donors, volunteers, supporters, and community!
Advantages of Participating
Raise awareness and money for your organization in a single day while celebrating your community
Attract and find new donors and volunteers.
Use of Robust, Modern Software and Digital Tools with customized branding
Be exposed to more potential donors and leverage all marketing and PR associated with the day at no cost.
Free educational webinars, coaching emails, how-to articles, promotional materials, downloadables, and more!
New Features for Give Dekalb County 2017
● The ability for donors to easily make multiple donations
● The ability for organizations to include a customized “thank you” to their donors
● The ability to access donor data in real-time and the ease of accessing it via the dashboard after the event
● The ability for more customization in the profile page
Quick Guide to GiveGab
1. Simple and Transparent Pricing for Nonprofits
2. Mobile Responsive Design on Every Page
3. Easy Repeat Giving for Give DeKalb County
4. Safe, Secure and Reliable
5. Available Year Round at No Additional Cost
Simple Pricing
May 1 - May 31 2% Platform Fee+
2.2% Credit Card Fee (3.5% + $0.30 for
American Express)
Per Donation Fee
All Other Times 5% Platform Fee+
2.2% Credit Card Fee (3.5% + $0.30 for
American Express)
Per Donation Fee
Give & Give Again
Saved donor information from previous donationOther suggested organizations
(based on causes) to donate to
Security & Reliability
● Partner with Stripe - PCI Level 1 Payment Processor
● All organizations verified nonprofits
● Fail Safe Redundancy Plans for Give DeKalb County
○ Load Testing
○ Cloud Services
○ Backup Plans
● Complete Transparency with Nonprofits and donors
● Plans already in place so you never have to worry
Year Round Features
● Engage CRM● Volunteer Management● Fundraising Events● Custom Campaigns ● Peer-to-Peer Fundraising● Personalized Donation Form● Immediate Thank You Messages● In-App Messaging to Supporters● Automatic Nightly ACH Transfers● Fast Responding Customer Support
It’s free to maintain a GiveGab account 24/7 365!
5 Simple Steps to Participate
1. Register Your Organization2. Verify Your Organization to Accept
Donations3. Customize Your Profile4. Prepare for the Day5. Promote Give DeKalb County
Accept Donations Through Give DeKalb County
This step is optional. Only if you wish to use GiveGab before or after May 4!
Thank you - Call to Action - Receipt
DeKalb County Community Foundation
DeKalb County Community Foundation
May 4, 2017
Give DeKalb County
Preparing for Give DeKalb County
● Sign up for more of our upcoming webinars
● Start thinking about potential P2P Fundraisers
● Define your Giving Day Goals
Promoting Give DeKalb County
● Start developing your Give DeKalb County
Communications Plan
● Use Give DeKalb County graphics for promotions
● Utilize your supporters with BIG voices
● Check out the Nonprofit Toolkit
Important Dates
March 1Register with DeKalb County Nonprofit Partnership
April 7Register for Give DeKalb County
April 17Complete Your Give DeKalb County Profile
May 4Give DeKalb County
Your Next Steps
● Sign up for Give DeKalb County
● Like/Follow Give DeKalb County on Facebook
● Watch your inbox for important emails
● Sign up for our upcoming webinars
○ Storytelling and Marketing
○ Peer to Peer Fundraising
○ Last Chance! What can I do?
● Check out the Nonprofit Toolkit